Martha Streeter

Experience

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  CitiStreet (ING Purchased CitiStreet 2008; CitiGroup/SSGA Retirement Services Merge 2001)

  Jan 1999 - Jan 2006

  • Developed Personal Projector product gaining the full potential of personalization technologies to influence behavior.• Developed four print-on-demand deliverables that produced custom campaigns for low cost, time, and resource investment.• Selected to spearhead and implement a content data management system with a 100% client conversion rate that resulted in cost savings, time efficiencies, and personalized communications.• Managed the print and online participant product communications and delivery strategies to internal and external groups.• Developed strategic product communication plans for each market, including recommendation of leading-edge products. Show less • Spearheaded the strategy, development, and implementation of solutions to unstructured data with CitiStreet’s print-on-demand content database system and a 100% client conversion rate that resulted in time efficiencies and personalized communications. • Developed and implemented an interactive, online My Resource Center tool with ability to personalize an e-curriculum resulting in a 5% response rate (over 84,000 users) in the first seven months.• Managed the centralization of Corporate participant newsletters in house that resulted in an annual cost savings of $300,000. Show less

  • Vice President, Employee Product Communications

    Jan 2004 - Jan 2006

  • Assistant Vice President, Employee Product Communications

    Jan 2001 - Jan 2004

  • Marketing Communications Manager, Employee Product Communications

    Jan 1999 - Jan 2001
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  Independent Consultant / Contractor

  Jan 2006 - Jan 2007

  Consultant, Marketing Communications

  • Provided copywriting, strategy development and program implementation for CitiStreet's marketing initiatives.

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  Tufts Health Plan

  May 2007 - Jan 2012

  Marketing Communications Manager, Medicare Preferred Senior Products

  • Played a lead role in developing and rolling out effective member benefit communication strategies and tied those recommendations to research of product background, business needs, and marketplace.• Managed all member and group retiree communications including scripts, magazines, surveys, campaigns, and website.• Managed the development and implementation of the Medicare regulatory member documents and mailings including the implementation of a new member e-delivery system. • Played a lead role to expand the marketing retention strategies, initiatives, and measurements including partnering with internal departments to retain 23% of our PPO/PFFS members.• Developed and implemented targeted approaches to “at risk” members with multi-platform retention campaigns resulting in a 7% decrease in disenrollment.• Developed and created copy for member disenrollment survey that resulted in a 40% response rate and revised internal processes to better meet member needs. Show less

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  UMass Chan Medical School

  Jan 2012 - now

  • Strategize, develop, and implement marketing communication strategies, solutions and user experiences to drive engagement and increase program awareness. • Set and execute the roadmap to modernize the look, feel, and methods used to communicate and engage UMass Chan staff around HR, benefits, services, and other employee-related programs and resources.• Plan, design and build websites for Human Resources (HR) programs and services.• Support large-scale change initiatives with innovative marketing strategies to gain adoption for new functional initiatives.• Strategized and implemented a SaaS Learning Management System (LMS) including an eLearning content library that totaled 14,000+ courses, learning paths, books and videos that provided a centralized e-learning platform. Show less • Partnered with HR executive leaders and their teams to develop strategic marketing communication plans that support their business objectives.• Developed and executed measurable marketing plans that included synthesizing complex and sensitive information into key messages, identifying target audiences, and infusing the information into a variety of content platforms.• Developed and implemented professional development training programs as well as the development of new learning approaches to institutional needs, including distance learning, blended approaches, and virtual learning.• Significant contributor with strategizing and implementing the HR “Manage and Lead” professional development training program that averaged a 92% “Exceeded Satisfaction” rate.• Created and optimized HR digital media strategies that meaningfully connect with UMass Chan internal and external audiences across all its channels including Facebook, Twitter, LinkedIn, and YouTube. Show less

  • Director, HR Communications, People Operations

    Jan 2015 - now

  • Senior Manager, HR Communications, Learning and Organizational Development

    Jan 2012 - Jan 2015