Layanne Elboreini

Experience

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  Volvo Ocean Race 沃尔沃环球帆船赛

  Dec 2014 - Jan 2015

  Volunteer Coordinator

  Was in charge of managing activity stations, directing other volunteers to stations, addressing queries and providing guidance to the public.

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  GradeBoost LLC

  Aug 2017 - Aug 2018

  Mathematics Tutor

  Tutored economics math, higher level calculus, and statistics to first year university (IBA) business students.- Taught 20 first year bachelor students at the IBA program of Erasmus University Rotterdam - Taught a semester's worth of material with total discretion on the method of teaching, content to cover, and the distribution of content- Learnt to improve my presentation skills and hone my time management skills

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  Unilever

  Sept 2018 - Jan 2019

  Global Marketing Intern for Dove

  - Successfully managed the launch of Baby Dove into 2 new markets, Spain and Portugal- Led a cross-functional team in the launch of a new product to the brand portfolio, acting as the project leader of the team- Conducted competitor analyses on brands based on price, portfolio and product claims- Collected and analyzed financial performance of all EU markets regularly- Created artwork briefs for new product designs- Regularly handled global communication issues related to packaging, production, and trade issues across all markets Show less

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  MAEUR

  Nov 2019 - Aug 2020

  External Relations Coordinator for Social Media Committee

  - Working in an international team to manage the social media account of MaEUR- Getting in touch with companies to sponsor and be featured in MaEUR blogs- Creating content for online/offline marketing for the association's events- Working together with a team to create a final yearbook with creative ideas and games to summarize the entire association and its committee's year of work

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  Unilever

  Aug 2020 - now

  - Executed the global launch of €80M project - Led a total brand budget including allocation, forecasting, monthly phasing and purchaseordering- Managed and completed all global artworks in 15+ countries on time from design conceptualization to print- Created all digital assets, defining the entire digitalpresence of Axe gifting globally on all e-commerce sites- Conducted a post launch evaluation analysis which has been critical in shaping the strategy of Axe for future years- Developed key visuals and POS material for BTL activities Show less - Led a cross-functional team and a web of external suppliers and agencies through a complex network spanning over 1.5 years- Oversaw the trade listing process for 8 European markets (15+ countries)- Led the on pack claims process, bringing to life product and sustainability claims to the entire portfolio- Conducted market, industry and consumer research on trends as input for future strategies- Conducted e-commerce landscape analyses supporting our strategy to grow the brand on e-com Show less

  • Global Junior Brand Manager - Magnum

    Feb 2023 - now

  • Global Assistant Brand Manager - AXE/LYNX

    Feb 2021 - Jan 2023

  • Global Marketing Intern for Axe

    Aug 2020 - Jan 2021