Ines Ghozzi

Experience

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  Ambassade de Hongrie, Paris

  Jun 2003 - Aug 2003

  Intern in the Tourism Division

  •Market Analysis: Gathered data and wrote reports on tourism business opportunities between France and Hungary•Communication Operational Execution: Maintained PR management and contributed to a billboard campaign in Paris to promote Hungary as a fun and beautiful destination

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  United Nations

  Sept 2004 - Dec 2004

  Intern at the International Purchase Supply Chain Management Section - INTRANCEN

  •Market Analysis: Gathered data and wrote reports on digital market opportunities in North Africa and cosmetics sector business opportunities in Ex-URSS countries•Economic Development: Contributed to writing a handbook for public sector buyers based on international best practices

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  AMBASSADE DE FRANCE en Hongrie

  Jun 2005 - May 2007

  Economic Advisor FMCG and Cosmetics

  • Organization of bilateral events (spa days, franchisee days, French touch days…)• Support French companies in their partners search in Hungary (Sonia Rikyel, L’Occitane…) and local issues• French gouvernement regional reporter• Participation to several publication related bilateral business opportunities

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  ARAMYS GROUP

  Feb 2008 - Jan 2013

  Group Marketing & Business Development Director

  • Management of 4 textile brands (40 concept stores )• New furniture brand launch for the group• Marketing national and regional strategy elaboration• National and international communication campaign elaboration, • Team management : 11 managers

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  SCA - Hygiene and Forest Products Company

  Jan 2013 - Sept 2015

  • Change management (new strategy implementation )• 360° campaign management at international level + Social Media Marketing• Product Marketing + New product developement + Production plant follow up• New African market penetration with adequate strategy • Follow up agencies and creative works• Leadership and Team management: brand and trade • Marketing and sales strategy elaboration ( 4P ) + Business development and brand management• Communication strategy elaboration including web and social media marketing approach • New product and new concept launches to optimize current offer and product marketing• New market penetration with adequate strategy• Follow up agencies and creative works• Leadership and team management

  • Senior Brand Manager Nana French speaking Africa

    Mar 2015 - Sept 2015

  • Senior Brand Manager TENA French speaking Africa

    Jan 2013 - Mar 2015
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  BAIJA Paris

  Sept 2015 - Jan 2016

  International Marketing and Exports Manager MBA Program Qualifying Internship

  • Market segmentation, targeting and positioning• Defined the territory and identity of the brand: shifted from an oriental concept to an international concept and updated graphic supports• Developed BtoB and BtoC communication• Optimized the product portfolio and implemented new areas of development: launched a facial skincare line, created a line of niche fragrances and developed the So Loucura collection• Chose the media and concepts of communication: developed PR protocols• Developed the digital strategy: reinforced visibility on the Internet, developed online sales including a 30% increase in average basket sales, and set up a social media strategy• Benchmarked opportunities, selected priority markets and prospected new clients• Implemented a local, regional, and rest-of-world pricing strategy Show less

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  Taloumis Group

  Feb 2017 - Feb 2019

  Group Marketing And Communication Director

  •Strategic Planning: Understand the 30 international brands in group product portofolio and recommend the appropriate international strategy ( Citroen, Nestlé, Cadburry, Cafitaly, Talia, Propain, ...)•Digital: Develop all the online brand tools (social media, e-commerce and e-mailing strategies) and focus on the Social Media Marketing on 3 continents•Business Development and product marketing: Develop new products and establish market penetration strategies in Antananarivo and other cities in Madagascar• Leadership and Team Management: Manage and coordinate teams and agencies on 3 continents to ensure operational excellence Show less

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  EBS Paris - European Business School

  Sept 2018 - Jun 2023

  Conférencière et Intervenante Universitaire

  Cours sur Doing Business in Africa et Design Thinking aux étudiants de Master et MBA

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  Kyufi

  Sept 2019 - Dec 2023

  International Marketing and Communication Director

  •Strategic Planning: Understand the start-up SWOT and recommend the appropriate international strategy •Digital: Develop all the online brand tools (social media, e-commerce and e-mailing strategies) and focus on the Social Media Marketing on 3 continents•Business Development and product marketing: Develop new products and establish market penetration strategies on 3 different continents• Leadership and Team Management: Manage and coordinate teams and agencies on 3 continents to ensure operational excellence Show less

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  Anti-Racism Working Group (Decision Makers)

  Apr 2023 - now

  Membre du comité
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  Interfaith network capacity building Burnaby

  Apr 2023 - now

  Membre du comité
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  Le Relais Francophone de la Colombie-Britannique

  Dec 2023 - now

  Executive Director