Joanne Donohue

Experience

• 

  Petco

  May 2014 - Jan 2016

  Customer & Competitive Pricing Analyst

  Built promotional/profitability assessment tool to gather customer insights and predict demand.- Saved $1.5 million in non-incremental promotional costs- Created a zone pricing strategy - statistical analysis of demographic and regional data

• 

  Expedia Group

  Jan 2016 - Jan 2018

  Sr. Brand Analyst

  I led initiatives to optimize TV ads and digital media through regional incrementality testing, ghost ads and causal impact modeling. I optimized ad creative messaging in partnership with a Neuroanalytics firm, resulting in tangible metrics for viewer attention and emotion.

• 

  Mars

  Feb 2018 - Mar 2024

  Mars Five Principals Efficiency Award Winner I own the analytics innovation roadmap for a CPG leader, leveraging rigorous testing principles to produce insights resulting in ~2x YOY sales growth, while maintaining marketing investment levels. I also serve as the Business Product Manager for a project to centralize ecommerce data. In this role, I work with cross-functional teams of software engineers, project managers, and end users to develop cloud-based data solutions. Analyzed promotional performance, managed marketing agency relationship and drove shopper strategy for the Amazon account. I successfully ran the testing roadmap and created Mars’ first-ever attribution model for ecommerce, resulting in the global deployment of a “Perfect Digital Activation” initiative in 6 countries, delivering $60 million in sales volume.

  • Sr. Product Manager, eCom

    Aug 2021 - Mar 2024

  • Product Manager, eCom

    Jul 2020 - Aug 2021

  • Analytics Manager, Amazon Account

    Apr 2019 - Jul 2020

  • eCom Marketing Strategy Analyst, Amazon Account

    Feb 2018 - Apr 2019
• 

  Quantum Echo

  Jan 2024 - now

  AI Designer