Natosha Johnson

Experience

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  Redbox Entertainment Inc.

  Aug 2008 - Apr 2010

  Associate Marketing Manager

  •Managed a business portfolio of 75+ retailers within the convenience, mass, transit and military channels and responsible for driving growth of programs and sales throughout assigned markets•Lead the development and implementation of integrated consumer marketing and promotional programs for clients to generate consumer awareness and trial through print, in-store promotions and local events as well as social media platforms (Facebook, Twitter, etc.)•Developed and managed relationships and ongoing communication programs to maximize partner participation in Redbox programs such as cross-promotions, in-store events and studio promotions•Managed project financial life cycle, including estimates, revenue forecasts, status reporting, and invoicing•Worked with clients to uncover opportunities that optimize customer acquisition, retention, consumer engagement and ongoing business processes which support sales growth•Conceptualized, developed, managed and assessed channel programs, including feature ads, 3rd party cross-promotions, in-store events, brochures, pamphlets, online and email programs•Lead projects with creative agency, PR and media teams in the development and distribution of marketing collateral, press releases and local media buys •Collaborated with internal groups and key client contacts to research strategic questions, assess new concepts, and quantify impact on customer behavior accounts•Managed vendor relationships as well as worked cross-functionally to integrate and launch new partner programs and promotions•Conducted performance analysis of partner programs by analyzing promotion redemptions and results to develop recommendations for improvement •Performed client visits to understand opportunities and monitor field execution of partner programs•Managed the planning, logistics and execution of trade shows to highlight Redbox programs Show less

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  Sears

  Apr 2010 - May 2013

  Marketing Account Manager

  •Primary interface in the execution of multi-media advertising for the Sears and Kmart Footwear division and fully accountable for advertising execution from planning through release for weekly circulars, print catalogs, in-store signage, PR efforts as well as direct mail •Managed actualization of creative vision and strategic intent of promotional messaging •Managed and created content for print and digital campaigns including design, writing/editing copy and photography layout of product•Managed the implementation of approved plans, including organization/delegation of project roles/responsibilities and manage performance of assigned teams ensuring quality of finished product•Collaborated with social media, online product team and off-shore marketing counterparts to share print strategy and creative direction in an effort to ensure consistency in messaging across all channels•Assessed current business and key messaging for each product category while continually refining to optimize value proposition against competitive and customer context•Lead weekly advertising meetings for all assigned media types and weekly review of production stages with Business Unit leads and agency account teams•Developed an enhanced, functional and systematic process for managing and tracking print projects, photography and product sample submissions to coincide with the overall corporate marketing calendar•Managed all production process deadlines as well as review and approval process and enforces delinquency penalties as well as identifies production flow enhancements•Developed business unit specific insights through an understanding of client objectives and fosters solution driven relationships with agencies, work teams and business teams•Managed production and budget for special projects such as free standing inserts, direct mail, etc. Show less

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  Franklin Energy

  Nov 2014 - Feb 2018

  Marketing Specialist

  •Prepared and implemented strategic outreach marketing plans and managed the creation of both traditional and digital marketing campaigns to drive ROI and increase awareness of and participation in energy efficiency programs•Developed engaging and relevant promotional and editorial content for social media, program brochures, direct mail, newsletters, print advertising, case studies and customer outreach •Built social media calendar, posts, advertising and promotions across social media platforms to expand social audiences, increase engagement, and to support digital campaigns•Tracked and analyzed results of all marketing promotions to determine level of success for each effort and reports weekly and monthly to both internal and external management teams•Developed relationships and partnership opportunities with a variety of community organizations and associations to help drive and maintain visibility of partner energy efficiency programs•Utilized Constant Contact and HubSpot to create and track digital marketing campaigns including monthly newsletter content development and production resulting in 40% average open rates•Developed video content and promotional collateral for use on client program websites and social media platforms such as Facebook, Twitter and Instagram•Developed a thorough understanding of client goals and generated ideas for promoting energy efficiency programs to customers in conjunction with the program managers and their teams•Coordinated workflow and approval of client materials from multiple internal and external parties while identifying any inefficiencies and implementing opportunities to streamline processes•Planned and executed outreach events including all event logistics, material design, overseeing staff, contract negotiation and venue coordination•Traveled to client and program team offices to present marketing plans and collaborate on outreach efforts in assigned markets•Managed $500,000+ marketing program budget Show less

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  Chicago Foundation for Women

  Feb 2018 - Oct 2020

  Manager of Institutional Relations

  •Managed an active portfolio of corporate, foundation, business and organizational relationships as part of Chicago Foundation for Women’s growing development program which currently represents $1 million of CFW’s $4 million budget•Partnered with the VP of Development and Communications to develop a strategic revenue plan for a more ambitious institutional giving program in support of CFW’s five year strategic plan •Conducted outreach to build new partnerships and educate the institutional community on CFW’s mission and strategic opportunities which includes networking events, speaking engagements and in-person business meetings •Managed communication with prospective corporate partners, foundations and individuals with emphasis on the ability to identify CFW programs and initiatives that match their interest and priorities•Implemented corporate and foundation recognition and sponsorship benefits and communicate fulfillment with external partners•Managed the responsible stewardship of all institutional grant cycles including RFP process•Marketed, managed and oversaw CFW’s Nonprofit Board Boot Camp “Express” earned income strategy by partnering with corporations to bring nonprofit board preparedness training to their employees•Facilitated and led CFW’s Board Boot Camp Express training sessions that are delivered on-site at partner locations•Tracked activity and interaction of corporate and foundation donors and prospects in records, files and Raiser’s Edge database•Interfaced and worked professionally with a diverse community of stakeholders, contributors, partners and staff•Served as the organization’s primary writer of compelling proposals and reports about the impact of CFW’s programs, advocacy and grantmaking to garner new support from corporations and foundations •Assisted with CFW’s individual and event-based giving efforts such as the annual luncheon and provides additional support for organizational-wide initiatives as directed by the President/CEO Show less

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  Greenwood Archer Capital

  Oct 2020 - Sept 2023

  Development and Communications Director

  *Strategically orchestrated comprehensive internal and external communication strategies, overseeing the annual marketing plan to spotlight program features and services to potential borrowers, funders, and key stakeholders.*Spearheaded the corporate and foundation fundraising strategy, identifying new prospects, and cultivating dynamic partnerships.*Collaborated with the President to architect a systematic framework to elevate the organization's annual operating budget.*Crafted persuasive proposals and grant reports, artfully conveying organizational and program goals to secure vital funding.*Led structured outreach to CRA Bank partners, fostering enduring financial support for Greenwood Archer Capital.*Built a strategic pipeline of donor engagement opportunities, heightening visibility and resonance with donors and funding institutions.*Cultivated a culture of philanthropy and gratitude across staff, Board of Directors, volunteers, and the community.*Directed the conception and execution of organizational events, showcasing GAC programs, services, and the organization's prominence.*Managed an external content team, orchestrating program-related funders' reports, research, digital content, and collateral.*Oversaw an integrated marketing strategy encompassing traditional and digital campaigns, amplifying organizational reach.*Formulated a dynamic social media calendar, creating posts, leading paid advertising, and promotions for heightened engagement.*Collaborated seamlessly with the lending team to activate groundbreaking sector partnerships.*Partnered closely with the President to execute a triumphant rebranding strategy, culminating in the successful July 2021 launch of a fresh visual identity. Show less

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  3rd House Marketing

  Sept 2022 - now

  Co-Founder/COO

  3rd House Marketing understands that running a modern business can be a bit overwhelming, that’s where our team comes in. We take the guesswork out of advertising and do the analysis and execution for you! We bring the creative eye and creative voice to your brand with marketing solutions aligned with your business goals. With THM handling your company’s marketing, you’re free to concentrate on the operational aspects of your business.THM is a digital marketing agency committed to helping start-ups and small businesses succeed in this technology-driven digital world. We partner with you to truly understand your business inside-out and identify the industry specific needs that can help your business become more visible to customers who need your services. Show less