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Arnav Bansal

Arnav Bansal

Marketing Intern

Followers of Arnav Bansal4000 followers
location of Arnav BansalMumbai, Maharashtra, India

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  • Timeline

  • About me

    Strategy Manager, Mahindra Strategy Office | Mahindra Leaders Program | SPJIMR, PGDM 2022-24 | ZS Associates | SRM IST, Chennai

  • Education

    • SRM University

      2016 - 2020
      BTech - Bachelor of Technology Information Technology 88.78

      Activities and Societies: Vice President, IT Association | Vice President, Initiating Fusion | Sponsorship Head, SRM Hackathon • IT Association - Vice PresidentLead and guided a team of 100+ members and organised various 5 events in an academic year• Vice President, Initiating Fusion)Planned and organised social events like Beach Cleaning, Visits to Old Age Homes etc by leading a team of 50+ members• Sponsorship Head, SRM HackathonLead a team to raise INR 15 Lakhs worth of sponsorship for national level SRM Hackathon

    • D.A.V. Public School - India

      2001 - 2014

    • SPJIMR SP Jain Institute of Management & Research

      2022 - 2024
      PGDM Marketing

      Activities and Societies: Campus Winner, Kotak Life Growth Manager Hiring Challenge | Member, Analytics Club | Member, Program Marketing Committee, ADMAP | Sponsorship, OJAS XV • Campus Winner, Kotak Life Growth Manager Hiring ChallengeAdjudged as Campus Winner for formulating a strategy for insurance penetration in the Indian market• Member, Analytics Club Responsible for creating data-driven mindset and enhance analytical skills• Member, Program Marketing Committee, ADMAP Responsible for strategizing marketing campaigns for the intake of 295students to the PGDM course• Sponsorship, OJAS XVMember of the SponsorshipTeam of Ojas XV

    • S.M. Arya Public School - India

      2014 - 2016

  • Experience

    • Uber

      Jul 2017 - Dec 2018
      Marketing Intern

      • Improved Driver rider matchup by identifying pickup points• Partnered with 15+ events for increasing the brand presence• Strategies and campaigns to increase brand presence• Provided insights on customer behaviour on campus.

    • Internshala

      Sept 2017 - Feb 2018
      Campus Ambassador

      • Formulated strategies to build social media presence in the campus

    • KrazyBee

      Feb 2018 - Apr 2018
      Campus Manager

      • Increased brand presence on the campus• Registered more than 700+ students on the platform

    • United Colors of Benetton India

      Jun 2018 - Jun 2018
      CRM INTERN

      • Formulated campaigns for loyal and premium customers.• Execution and planning of promotional activity on Father's Day with PVR Cinemas.• Formulated purchase buckets based on the past data at the end of the season sale.

    • Zoomcar

      Aug 2018 - Feb 2019
      Marketing Intern

      • Developed branding strategies and merchandise distribution through various channels• Increased social media brand presence on digital platforms

    • ZS

      Jan 2020 - Aug 2022

      • Developed analytics and automation tools using Excel VBA• Formulated logic and algorithms to analyse the data related to payroll, human resources, forecasting• Point of Contact for the upgrades and issues in the organisation's proprietary automation tool• Co-ordinated onboarding sessions for the new joiners in the team• Conducted training sessions on Excel VBA in the organisations • Developing analytics tools as a Business Operations Associate-Intern• Developed report automation tool using Excel VBA.

      • Business Operations Associate

        Jul 2020 - Aug 2022

      • Business Operations Associate

        Jan 2020 - Jun 2020

    • Mahindra Group

      Aug 2023 - Oct 2023
      Mahindra Leaders Program (MLP)

      -Acted as the ASM for consumer durable loans product of Mahindra Finance- Led a team of 3 sales man to achieve 64% growth in transactions - Activated new dealers and identified customer pain points- Formulated a new loyalty program for dealers- Implemented branding interventions to increase the brand recall value- Strategised the implementation of the new model in FMCD financing industry

    • Mahindra Group

      Apr 2024 - now
      Strategy Manager

  • Licenses & Certifications

  • Volunteer Experience

    • Student Mentor

      Issued by Abhyudaya-SPJIMR on Sept 2022
      Abhyudaya-SPJIMRAssociated with Arnav Bansal