Rob Fulthorpe

Experience

• 

  Student Connections

  Jan 2008 - Jan 2009

  E-commerce Consultant

  Provided full circle analysis & training to small business owners focusing on building their online presence.

• 

  Canadian Tire Corporation

  Jun 2009 - Sept 2019

  Spearheaded product development, including identification of product requirements and key performance indicators, trend reporting, line plan and visual overview creation, and presentations at style adoption meetings. Directed planning, budgeting, vendor selection, and quality assurance efforts on direct from factory assortments.•Delivered financial results for CTC’s Consumer Brands department by providing design solutions that differentiated specific brands in portfolio and generated right mix of value and innovation for each category.• Integrated best-in-class technology into products; subsequently coordinated development activities cross-functionally to deliver feature-rich product with impactful retail launches (Zeiss Optics, MIPS, Innegra, Seamless Sidewalls, 3M Thinsulate, Vibram).•Managed writing of technical specification guides, specific to product opportunity and integrating relevant critical-to-quality (CTQ) and critical-to-experience (CTE) components; streamlined development for designers / suppliers and sped up sample production.•Coordinated design meetings and decisions across multiple internal departments, efficiently aligning brand direction for individual product portfolios.•Reviewed sales, customer concerns, and new opportunities, integrating business strategy at weekly planning sessions. Established weekly action items, helping instill employee purpose and boost morale.•Achieved 120% of SKU targets at retail and over-indexed margin dollar targets by selecting best qualified suppliers, ensuring empathy for customer, and incorporating CTQ and CTE components. Show less Led development of portfolio roadmaps for innovation and future product offerings. Drove marketing copy materials that spoke to each customer segment and improved indexing online. Built strong collaboration with international suppliers and vendor partners.•Kept current on market trends of 3 product portfolios (encompassing 9 brands), by establishing pipeline for design research to understand customer pain points and accurately foresee needs / wants.•Built strategic relationships with vendors and integrated leading technology features, streamlining delivery of factory direct assortments while enhancing profitability through improved sourcing, achieving department objectives, and accelerating retail performance.•Regularly achieved 110%+ of budgeted sales targets, in multiple categories, through thoughtful product evolution that achieved needs of key accounts.•Qualified vendor offerings, reducing design costs 25%.•Onboarded 5 new factory suppliers, ensuring required supplier audit compliance (BSCI). Show less

  • Product Manager

    Nov 2017 - Sept 2019

  • Product Manager

    Oct 2012 - Oct 2018

  • Super User / Allocation and Replenishment Analyst

    Jun 2009 - Oct 2012
• 

  Amazon

  Jul 2020 - Mar 2023

  Area Manager II

  Helped launch DCG4, Canada’s single largest delivery station in 2020 and now dispatches between 25-55k parcels daily. Responsible for achieving station safety, quality, and productivity metrics. We use Agile management principles to identify and take quick action on operational gaps & safety opportunities to remove barriers for team members. I was selected to serve on the CA West Engagement team which set up various listening channels. This has helped the CA West region be in the World Wide Top 10 for Driver Engagement since July 2021(Out of 116 Regions Globally).• Launched the Delivery Associate (DA) of the Month program in Canada that has recognized more than 2000 delivery associates for their efforts since May 2021.• Established the DA Ride Along as another listening channel for station leadership to observe driver pain points & delivery app functionality. 83% Actionable findings and 600+ total observations submitted. • Aggregate data capture, visualization, analysis, and presentation of daily last-mile delivery station daily output & return data sets. • Working with Delivery Service Partners (DSPs) to ensure delivery completion & high OTD (On Time Dispatch) for last-mile deliveries.• Worked cross-functionally to improve key performance metrics (Parcel Not on Van – PNOV) and are now leaders in the region with <1000 Defects Per Million Opportunities (DPMO) Since 2022 Q2. Show less

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  CDR Systems

  May 2023 - now

  Customer Success / Jr Product Manager