
Lea Lukacs

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About me
Paid Social Account Manager at Mindshare
Education

Goldsmiths, University of London
2017 - 2020Bachelor of Arts - BA BA (Hons) Arts Management 1st ClassMy degree has helped me develop my digital marketing skills and taught me how to work both independently and as part of a team. My dissertation focused on analysing the way Twitter is used to engage users and organise protests which required me to conduct in-depth research and critically analyse the findings. During my studies, I created a social media strategy for an animal sanctuary and gained many practical skills such as using Adobe Photoshop and designing websites in WordPress.

Udacity
2020 - 2020Nanodegree Digital MarketingI learnt how to create content for social media, completed an SEO audit and ran a Google Ads campaign. I also worked on a Facebook advertising campaign as well as created newsletters using MailChimp.
Experience

The Albany
Nov 2017 - Oct 2021• Acted as an account manager for over 20 clients, successfully keeping a line of communication between all stakeholders while ensuring customer satisfaction.• Responded to a high volume of enquires while maintaining our events diary in Artifax software, working with customers from the initial enquiry until the day of their event. • I worked closely with the Finance Manager, collecting outstanding invoice payments and managing customer accounts.• Gained excellent administrative, communication and numerical skills as well as experience using Microsoft Excel and Sage accounting software. • Assisted the General Manager with operations, events and monthly reporting to all stakeholders.• Gained excellent project management skills whilst leading the environmental sustainability initiatives, such as reducing the venue’s carbon footprint and increasing the energy efficiency of the electrical equipment.
Bookings Coordinator
Oct 2019 - Oct 2021Credit Control Assistant
Sept 2018 - Oct 2019Events and Venue Management Assistant
Nov 2017 - Sept 2019

London Sundance Film Festival
Feb 2019 - Feb 2019Event Staff• I assisted with Q&A sessions, merchandise sales and was responsible for allocating tickets for members the press.• Towards the end of the festival, I collected feedback and analysed the findings to shape the future of the festival.

Climate Ed
Jan 2020 - Dec 2020Marketing Assistant• Led on paid social campaigns on Facebook from ideation, creating creative content using Canva and Photoshop to optimising and analysed campaign results.• Created newsletters for the charity using MailChimp.

Cryptic Escape Rooms Manchester
Mar 2021 - Oct 2021Digital Marketing Manager• Carried out research and audience analysis, leading to campaign ideation, copywriting and creating content using Canva and Adobe Photoshop. • Responsible for Pixel implementation, campaign planning, activation and optimisation on both Google and Meta.

Mediahub Worldwide
Oct 2021 - Oct 2023• Led on brief responses, media plans, campaign activations for clients such as Twitch, Akzo Nobel, Farfetch and Celebrity Cruises, working towards their wider business goals. • Activated and optimised campaigns on Meta, TikTok, Twitter, Pinterest, Snapchat and Google. • Worked closely with internal during weekly reporting and PCAs and was in close contact with external teams working on creative briefs or influencers. • Managed and mentored Account Executives on my team. • Responsible for activating global paid social media campaigns on platforms such as Facebook, Twitter, YouTube and TikTok. • I tracked performance and spend, optimise delivery and create reports for clients and other stakeholders. • I was in charge of finance procedures for clients in over 10 markets.
Senior Biddable Account Executive
Jul 2022 - Oct 2023Biddable Account Executive
Oct 2021 - Jun 2022

Digitas UK
Oct 2023 - Jan 2024Paid Social Manager• Led on brief responses, media plans, full funnel campaign activation and optimisations in line with wider business goals for Wella Professional, Wella Consumer and OPI in the US and EMEA.• Managed and mentored Account Executives and Apprentices when working on optimisations, reporting and PCAs.
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TodayTix Group (TTG)
Jan 2024 - Nov 2024Growth Marketing Manager, Paid Social• Planning and executing media plans on Meta and TikTok for the sold out Broadway show The White Chip and Hell’s Kitchen, the new musical by Alicia Keys. • Working with the creative team on new ideas and assets, activating and optimising web campaigns and developing a test and learn plan for London Theatre.• Responsible for both web and app (SKAN and AEM) campaigns for TodayTix in the UK. Optimising activity and testing new audiences using Segment. • Preparing and presenting in weekly sales meeting with the executive team. Show less

Mindshare
Oct 2024 - nowPaid Social Account Manager
Licenses & Certifications

Launch and Connect Badge
TwitterSept 2022
Meta Certified Media Buying Professional
MetaDec 2022- View certificate
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Foundation Certificate
IPA (Institute of Practitioners in Advertising)Aug 2022 - View certificate

The Fundamentals of Digital Marketing
Google Digital GarageMar 2021 - View certificate

Prisma (Buyer Workflow) for Facebook Foundations Plus
MediaoceanOct 2023 - View certificate

Spectra for MX Statistics
MediaoceanOct 2023 - View certificate

Reddit Ads Formula | Reddit Fundamentals Exam
Reddit, Inc.Mar 2023 - View certificate

Introduction to Sustainability
University of Illinois at Urbana-Champaign via CourseraJun 2020 - View certificate

Prisma (Buyer Workflow) for Digital Foundations
MediaoceanOct 2023 - View certificate

Prisma (Buyer Workflow) for Reports 2.0 Foundations Plus
MediaoceanOct 2023
Volunteer Experience
Climate Reality Leader
Issued by The Climate Reality Project on May 2021
Associated with Lea Lukacs
Languages
- huHungarian
- enEnglish
- frFrench
- brBritish sign language
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