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Celine Miranda Callista

Celine Miranda Callista

Marketing Intern

Followers of Celine Miranda Callista812 followers
location of Celine Miranda CallistaMelbourne, Victoria, Australia

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  • Timeline

  • About me

    MSc Business Analytics student

  • Education

    • Saint John's Catholic School BSD

      2015 - 2018
      High School Diploma SOCIAL SCIENCES

      Activities and Societies: • Public Relations at Saint John's Student Council (2017) • Coordinator of Sponsorship Committee of Saint John's Youth Nation Cup (2017) • English Debate Team (2016) • Journalistic Team (2015 - 2016)

    • La Trobe University

      2023 -
      Master's degree Business Analytics

    • Universitas Prasetiya Mulya

      2018 - 2022
      Bachelor's degree Management (Branding) 3.62/4.00

      Activities and Societies: • Coordinator of Marketing Communications at The Blue Merchant (2018-2019) • Sponsorship Division at A:M Festival (2018) • Project Officer Marketing at The Blue Merchant (2019-2020) • Lodestar/Mentor at Prasmul Gear Up (2019) • Public Relations Division at CUBE (2020) • Prasetiya Mulya Representative (2020-2022)

  • Experience

    • PT. RasaLokal Indonesia

      Jan 2019 - Feb 2019
      Marketing Intern

      - Assisting with content creating and conducting surveys to assess consumer satisfaction.- Assisting with offline brand activations.

    • Unilever

      Aug 2021 - Feb 2022
      Marketing Intern

      - Supporting the Asst. Brand Manager for Cleaners department in the Home Care & Hygiene Category Unilever Indonesia. (Brand portfolio: Super Pell, Wipol & Vixal)- Supporting brand building tasks, which includes but not limited to: 7OA creation and development, assisting banded activation in Modern Trade channels, managing communication plan for agency briefing, and coordinating e-commerce launch and support.

    • PT SMART Tbk

      Mar 2022 - May 2022
      Project Improvement Intern

      - Conducting research on e-commerce opportunity for sales of CPO commodity and its derivatives (margarine, shortening, cooking oil).- Supporting the digital marketing lead in briefing external agency for website improvement.

    • Esco

      May 2022 - Nov 2023
      Corporate Communications (Writer)

    • Kenvue

      Jan 2023 - Jun 2023
      National Key Account

  • Licenses & Certifications

    • Customer Analytics

      University of Pennsylvania
      Jan 2024
      View certificate certificate

    • AI Foundations for Everyone Specialization

      IBM
      Mar 2024
      View certificate certificate

    • IELTS Academic 8.5

      British Council
      May 2023

    • SQL for Data Science

      University of California, Davis
      Jan 2024
      View certificate certificate

  • Honors & Awards

    • Awarded to Celine Miranda Callista
      Top 10 Kelontong Business Challenge Sampoerna Retail Community x IDN Times August 1, 2020 Competing in a team of 3, we got awarded as one of the Top 10 finalists out of 560 initial participants nationwide in the preliminary round (business proposal submission). In the final round, my team partnered up with a local SRC store in Cengkareng, West Jakarta, to help develop its operational and marketing strategies. By the end of the pilot project, our partner succeeded in increasing its revenue by 66%.
    • Awarded to Celine Miranda Callista
      Winner of Consumer Journey Awards (Cat Food Category) Universitas Prasetiya Mulya January 1, 2020 Held annually by S1 Branding Universitas Prasetiya Mulya, Consumer Journey Awards is a competition that requires students to understand a customer's habits related to a particular brand and offer marketing implications upon reviewing their customer journey map. My team managed to win in the cat food category with Royal Canin as the chosen brand for research.

  • Volunteer Experience

    • Program Development

      Issued by Rebuilding Project on Nov 2020
      Rebuilding ProjectAssociated with Celine Miranda Callista

    • Community Development Builder

      Issued by Universitas Prasetiya Mulya on Jan 2021
      Universitas Prasetiya MulyaAssociated with Celine Miranda Callista

    • Mentor

      Issued by Pathseeker.id on Dec 2021
      Pathseeker.idAssociated with Celine Miranda Callista