Peter Gareth Wallace

Experience

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  Maharishi Ayurveda Products International, Inc.

  Jan 2004 - Jan 2010

  Business Development Director/Business Office Manager

  At Maharishi Ayurveda Products International (MAPI), I first served as Retail Manager and was promoted to Business Development Director where I championed the execution of a new business plan and strategic marketing initiatives and managed communications with global and international investors and partner organizations. And I performed research and investment acquisition for the venture capital group. I was responsible for daily operations, performance activity of cross-functional teams, and the development and delivery of several projects. I coordinated video conferences, meetings, and product presentations. In addition, I implemented systems and tools for tracking, managing, and forecasting projects, financials, and inventory. I played an integral role in reaching target customers by representing the company, presenting products, and networking at industry events including the Natural Products Expo West in Anaheim, California. Show less

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  AYUS

  Jan 2011 - Jul 2015

  Business Development Director/Operations Manager

  As the Business Development Director/Operations Manager for AYUS, I owned the development of the business plan and launch of a new brand of over 200 aromatherapy, cosmetic, and perfume products. I performed market research and analysis and held full financial accountability for setting short- and long-term financial plans. I acquired product trademarks and secured registration in multiple countries including China. I oversaw performance activity of project management teams and guided the international team in creating and developing a new brand logo and website, product packaging, and presenting products to investors at the BIOFACH (Natural Food EXPO) in Nuremberg, Germany. Show less

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  Heavenly Organics

  Jan 2015 - Jan 2016

  Operations Manager

  As Operations Manager for Fairfield Organics LLC (DBA Heavenly Organics), I was a key contributor to growing sales from $3.5M to $5M by transforming factory operations and performance by transforming processes for production, inventory management, logistics, and quality assurance. I secured the Safe Quality Food (SQF) certification and ensured high-levels of food safety control standards by implementing policies and procedures aligned with HACCP regulations. I coordinated the planning, development, and implementation of operational enhancements and strategies. And I recruited, trained, and monitored management teams and facilitated team building and training. Show less

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  Overland Sheepskin Co.

  Jan 2016 - Jan 2019

  E-Commerce Operations Manager

  As E-Commerce Operations Manager for Overland Sheepskin Co., I helped increase sales from $8M to $22M over three consecutive years and triggered an annual website growth of 25% by identifying key online markets and optimizing the e-commerce experience to support the launch of over one-thousand new products online. I collaborated with cross-functional teams including IT, customer service, shipping and fulfillment, and outside vendors. I oversaw operational processes and improvements to e-commerce strategies and initiatives, new product acquisition, and inventory system updates including introducing the new Agile-based activation and inventory flow process tracking system. And, I served as project leader to coordinate several e-commerce projects and social media marketing campaigns from ideation to completion. Show less

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  Amrita Aromatherapy, Inc.

  Jan 2019 - Jan 2020

  Marketing Manager

  Leading and coaching a marketing team of developers, SEO partner, social media experts, affiliate partner, Amazon experts, email campaign manager, graphic artists, writers, and photographers. Responsible for marketing strategy, planning, and execution with continuous reporting on KPI’s.Critical 4th quarter retail and wholesale consumer size web sales increased by 25% mainly via well crafted email broadcasts, affiliate marketing, PPC advertising, and improved website functioning. • Reviving E-commerce - Initially assessing the health of the website and restoring it to a well functioning website. Leading a team of developers to improve page speed from 6-8 second load speed to 1-2 seconds; bounce rate from 80% to 20%; conversion rates from .8% to 2.5% over time. Show less

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  AERON Lifestyle Technology

  Mar 2020 - now

  Business Development Manager

  Aeron Lifestyle Technology is a custom designer, manufacturer, and retailer of fragrance diffusers and other lifestyle-enhancing products for home, office and auto. Aeron is a mid-sized US Company and has been in the Consumer Products industry for over 25 years. We manufacture in the USA, Asia, and Mexico providing Home, Office & Auto Fragrance and Aromatherapy products. We have been very successful as a specialty manufacturer offering complete design, plastic injection molding, and deco for specialty advertising and custom products. Show less