Biola Aransiola

Experience

• 

  Rite Foods Limited

  Jul 2018 - now

  - Develop brand strategies for a range of products, including market research, competitive analysis, and collaboration with cross-functional teams.- Develop brand messaging and creative assets, such as advertising, packaging, and digital content, in collaboration with internal and external partners.- Monitor brand health and perception across all touch points, and identify and address any issues or opportunities that arise.- Collaborate with cross-functional teams, including product development, marketing, and sales, to ensure consistent brand messaging and execution.- Stay up-to-date on industry trends and best practices related to brand management and marketing, and contribute insights and ideas to brand strategy development.- Assist with budget management and performance tracking for brand campaigns and initiatives. Show less - Develop and execute traditional media strategies to increase brand awareness and engagement, including television, print, and radio.- Identify key target audiences and media channels, and develop media plans to reach them effectively and efficiently.- Manage media monitoring and analysis, tracking media coverage and sentiment, and identifying opportunities to enhance brand reputation.- Edit press releases, media pitches, and other communications materials, and ensure they align with brand messaging and guidelines. Show less - Conceptualize, create, and manage a variety of content for multiple platforms, including blogs, social media, websites, email campaigns, and other digital marketing channels.- Collaborate with cross-functional teams, including marketing, design, and public relations, to develop content that aligns with brand messaging and guidelines and supports overall marketing goals.- Research industry trends, competitive landscapes, and consumer insights to inform content creation and optimize content for search engines and user engagement.- Write and edit high-quality, engaging content that aligns with brand voice and tone, including long-form articles, social media captions, email marketing copy, and other marketing materials.- Plan and execute content marketing campaigns and initiatives, including creating content calendars, managing content distribution and promotion, and analyzing performance data.- Create multimedia content, such as videos, images, and graphics, to support content marketing efforts and enhance audience engagement.- Stay up-to-date on industry trends and best practices related to content creation and digital marketing, and contribute insights and ideas to brand strategy development. Show less

  • Brand Manager

    May 2024 - now

  • Assistant Brand Manager, Bigi

    Jan 2023 - Apr 2024

  • Traditional Media Lead

    Sept 2022 - Jan 2023

  • Content Creator

    Jul 2018 - Aug 2022