Allysen Santilli

Experience

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  The Macerich Company - FlatIron Crossing and Paradise Valley Mall

  Mar 1999 - Jan 2004

  Assistant Marketing Director, Strategic Partnerships

  ▪ Received four “MAXI” team awards for attracting over 240M visitors during the Grand Opening weekend. ▪ Implemented the annual “Thursday Night Street Faires,” driving an average of 2 million attendees per event. ▪ Developed a community program to address negative perceptions of teen behavior and shift focus to positive, volunteer and community-oriented contributions.

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  Creatively Affordable Marketing

  Jan 2004 - Mar 2005

  Project Manager

  ▪ Managed 40% of overall accounts contributing to company revenue goals and expansion outside the state. ▪ Developed and managed marketing strategies including concert series, quarterly events, and advertising for a prominent entertainment center. ▪ Created an event tracking format to streamline logistics and budget management.

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  CenturyLink

  Mar 2005 - May 2014

  ▪ Implemented a multi-million-dollar marketing strategy, leading direct reports and cross-functional teams to effectively leverage mass media messaging in an alternative sales channel. ▪ Launched an experimental retail concept for over 100 Qwest stores in 14 states driving a 30% lift over sales in the previous store concept. ▪ Drove an average 13% sales increase through promotions leveraging partnerships with key brands such as DIRECTV, and Verizon Wireless.▪ Managed all aspects of promotional development from creative briefs to media buys, field communication and post-promotional analysis, utilizing various media tactics including out-of-home, geo-fencing, email, and events. ▪ Created Hispanic focused marketing materials and an end-to-end process to cater to the needs of bi-lingual customers. ▪ Developed retail specific collateral materials including pricing tear pads and an internet speed guide to supplement the selling process. Show less ▪ Achieved a 25% increase year-over-year by transitioning the experiential marketing program from a branding focus to a sales referral-based system. ▪ Managed a multi-million-dollar budget and 20-person cross-functional team (agency and field staff) for nearly 100 events, reaching a projected event attendance of over 20 million people. ▪ Developed an ROI model to measure all aspects of the tour, including revenue from leads, media impressions, event exposure, and product interactions. ▪ Created multi-faceted marketing program incorporating green-screen technology, mobile messaging and digital strategies. ▪ Leveraged sponsored partnerships with high-profile athletes and celebrities to enhance brand recognition and community engagement. Show less

  • Retail Marketing Manager

    Aug 2008 - May 2014

  • Experiential Marketing Manager

    Dec 2007 - Aug 2008

  • Partnerships and Events Manager, Retail

    Mar 2005 - Dec 2007
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  Inspirato

  Jun 2014 - May 2015

  Sr Marketing Manager, Retail

  ▪ Successfully launched five Experience Centers within six months, generating over $500,000 in revenue, 2,000 leads and engaging nearly 8,000 shoppers. ▪ Developed a cohesive strategy incorporating all brand touch points within the retail environment, including signage, promotions, collateral, video assets and traffic driving events.▪ Generated 98 million impressions and nearly $200,000 in media value within a six-month period to promote Inspirato’s brand identity.

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  Jeffco Public Schools - Colorado

  Aug 2016 - Oct 2017

  Early Childhood Educator

  ▪ Implemented innovative and engaging lesson plans to 16-32 students within a diverse environment. ▪ Developed process improvements to increase efficiency of classroom management and ongoing tasks.▪ Brought smiles to kids’ faces!

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  Aspen Grove Shopping Center

  Oct 2017 - Apr 2022

  Marketing Manager

  ▪ Developed and executed an average of 25 events per year driving an estimated 1.5 million recurring and new customers to the shopping center.▪ Grew and managed social media channels, data collection and digital platforms achieving 10,000 followers and a 400% increase in email participants.▪ Established a consistent brand image through signage, digital messaging and placemaking initiatives.▪ Successfully implemented robust holiday marketing plans, including media exposure, sweepstakes, promotions and events to counteract the impact of record-breaking online sales in 2020. ▪ Repositioned Aspen Grove as a neighborhood destination through integrated annual marketing plans including signature events, media and social calendars, tenant communication meetings, charitable partnerships and sales promotions during a period of lease transitions and shifting perceptions. Show less

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  City of Lakewood

  Apr 2022 - now

  Marketing and Promotions Supervisor

  ▪ Consistently achieved ticket sales averaging 70% capacity or higher for all Cultural Center series performances through strategic paid media planning and execution.▪ Managed end-to-end production of seven annual publications including copywriting, editing, logistics and printing to promote Community Resources programs and initiatives.▪ Managed $50,000 media budget and executed comprehensive digital marketing efforts encompassing traditional paid media, social media, website content, and digital newsletters. Show less