Emma Jonnerhag

Experience

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  Responsys

  Dec 2010 - Mar 2014

  • Involved in Responsys expansion into Japan and South-East Asia. Sourced the opportunity that resulted in Responsys signing its first client in Singapore in June 2013• Demand Generation: Responsible for launching regional online advertising campaigns to drive brand awareness and new sales opportunities. Ensure that corporate marketing promotions are localised, executed, and tracked • Event Marketing: Planning, budgeting, executing and analysis of customer and prospect events across the APAC region • Work closely with local PR agency to increase brand awareness along with reporting on local press coverage and competitive insights• Managing social media marketing for Responsys in the APAC region across Twitter, Facebook, LinkedIn and Google+. Increased total social following by more than 10% Visa mindre Worked at Responsys during my time at university where I rotated through operational and professional services departments. Examples of tasks include:• Assisting the Strategy Team with performance reporting for key clients• Supporting the Sales Team in expanding the total addressable market as well as using CRM software (Salesforce.com) to report on prospects and track opportunities• Helping the Marketing Team with organising events and assisting with PR campaigns• Market Analysis Project with the goal to research and identify potential Responsys customers in Asia. Created a living document and presented findings to senior management team. Visa mindre

  • Market Development Representative, APAC

    Nov 2012 - Mar 2014

  • Emphasis Graduate Program

    Dec 2010 - Nov 2012
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  SWEA International

  Jan 2012 - Feb 2014

  Board Member, SWEA Melbourne

  I was involved in founding the Melbourne chapter of SWEA and helped grew its member base from five to over 100 within eight months.SWEA, Swedish Women's Educational Association Inc., is a global non-profit organization for Swedish speaking women who live or have lived abroad. SWEA provides a strong personal network as well as a valuable support to Swedish industry abroad and is the largest organization outside Sweden promoting Swedish language, culture and tradition.

• 

  Oracle

  Apr 2014 - Jan 2015

  Marketing Manager Nordics & Benelux, Oracle Marketing Cloud

  I joined Oracle in April 2014 through the acquisition of Responsys. I was responsible for the growth and development of the Oracle Marketing Cloud across the eight countries within the Nordic and Benelux regions.• Responsible for creating, implementing and executing regional marketing plans, programs and campaigns aimed to drive awareness and demand for the OMC • Delivered a six-fold increase in the number of marketing qualified leads through top of funnel demand generation programs using inbound/digital marketing channels such as paid search, display advertising and social media• Created and implemented industry specific nurture campaigns in marketing automation software - Oracle Eloqua, used by global sales teams in their prospecting efforts• Event Marketing: Planning, executing and analysis of all events across the Nordic and Benelux regions. This included; trade shows, exhibitions and large-scale OMC events such as our global Modern Marketing City Tour and quarterly customer events• Educating internal teams on marketing best practices and provide training of sales tools Visa mindre

• 

  DDB Group Australia

  Nov 2015 - Aug 2016

  CRM Planner

  At TRACK, a fast-paced data-driven agency, I was responsible for planning, developing and executing CRM and digital strategies for some of Australia’s biggest brands, across multiple channels and customer touch points. In this role I worked with a team of data analysts leveraging insights to support clients’ marketing and broader business decision-making with the aim to deliver incremental revenue and greater customer experiences.

• 

  Paradox Interactive

  Aug 2016 - Mar 2020

  • Owner of the overall vision, roadmap and product development of Paradox Services and CRM operations.• Leading and staffing a team of nine direct reports including product managers and specialists.• Drove and defined the initiative to build an ecosystem of services around Paradox games - a project that evolved from a small team into 40+ staff working in cross-functional, agile teams delivering Paradox Services which are now a required part of all game releases. • Product manager for Paradox accounts services, loyalty and marketing automation. Team lead for CRM function. • Grew the registered Paradox account user base by 30% (YoY) with consistently higher average revenue per user by implementing a new onboarding flow and loyalty driving features connected to the account. • Product Manager: CRM, Marketing Automation and Loyalty • Built up a CRM function and team from scratch. Project manager for the implementation of marketing automation platform (Salesforce Marketing Cloud) from defining the initial business case to successful launch. This also involved building an aggregated database of Paradox users to be used in lifecycle marketing campaigns. • Team lead for the CRM function (consisting of content, analytics and marketing automation specialists)

  • Head of Player Services & CRM

    Jan 2019 - Mar 2020

  • Product Manager

    Apr 2017 - Jan 2019

  • CRM & Loyalty Manager

    Aug 2016 - Mar 2017
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  Avanza Bank

  Mar 2020 - now

  Product Manager

  - Member of Avanza Pension Management Team