
Jennifer Brew
Part time Secretary

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About me
Marketing Manager at The Heritage Hotel
Education

Portlaoise College
2007 - 2008FETAC Level 5 Business Studies Secretarial Business Administration and Management, General
National University of Ireland, Galway
2012 - 2013Master of Science (MSc) Marketing Practice Marketing 2:1
Institute of Technology, Carlow
2008 - 2010Higher Certificate in Office Management Business Administration and Management, General 1:1
Institute of Technology, Carlow
2010 - 2012Bachelor of Business (Honours) in Marketing Marketing, Business 1:1Member of the Organising Committee of the annual Institute of Technology, Carlow, Marketing and Design Ball Worked on a wide range of Marketing projects, including real clients in the form of a research project, "The Improving and Innovating of the Marketing Strategy of Aqua Techniques Limited" and a social media marketing campaign for Kieran Street, Kilkenny. Other elements of the course included category management review, brand audit, website creation using Adobe Dreamweaver and new… Show more Member of the Organising Committee of the annual Institute of Technology, Carlow, Marketing and Design Ball Worked on a wide range of Marketing projects, including real clients in the form of a research project, "The Improving and Innovating of the Marketing Strategy of Aqua Techniques Limited" and a social media marketing campaign for Kieran Street, Kilkenny. Other elements of the course included category management review, brand audit, website creation using Adobe Dreamweaver and new product development. Show less

Dublin Business School
2020 - 2020Diploma in Leadership Organizational Leadership 1:1
Experience

Aqua Techniques LTD
Jun 2009 - Sept 2012Part time SecretaryGeneral office duties including answering the phones, customer service, preparing invoices, entering receipts and other accounting information and any other duty required for me to complete.

Morrissey's Bar
Oct 2009 - Jun 2014Bar MaidDuties include the preparation and serving of food and beverages, providing excellent customer service, dealing with any customer complaints with diligence and in a professional manner, general cleaning duties and adhering to Health and Safety regulations

Larchmont Yacht Club
Jun 2011 - Jul 2011Dining and Banquet StaffResponsible for setting up banquet halls for occasions including weddings, anniversary parties and club events.Serving clients with food and beverages using correct techniques.

Animated Language Learning Limited
Oct 2012 - May 2013Marketing ExecutiveOnline marketing: administrator of the Company's Facebook and Twitter profiles, providing relevant and interesting information to followers and fans, managing the content of the Company's website, improving SEO.Research: analysing Google Analytic in order to improve the content and SEO of the Company's website, creating databases of customers, associations and contact information of relevant media outlets.Media planning: Creating and managing campaigns in order to utilise all opportunities that come within reach of the company.I am faced with challenges on a day to day basis and I do my up most to conquer them, both individually or with the help of my colleagues whenever they're help is needed. Show less

Midlands Simon Community
Jun 2013 - Jul 2015Marketing and PR ExecutiveOnline Marketing: Manage all online marketing of the organisation including Facebook, Twitter and the organisation's website. Keen interest taken in Google Analytics and Social Media Analytics to track and ever improve engagement and interaction with visitors. Participated in Social Media training courses held by 54 Degrees in August 2013 and eighttwenty in September 2014. Successfully managed a gorilla marketing campaign in December 2014, gathering donations of worth over €15,000. Print Media: Lead role and responsibility for creating awareness and empathy campaigns for the clients, services and shops of Midlands Simon Community with clear calls to action. Campaigns always include elements of fundraising, awareness and encouraging support and empathy with clients. Public Relations: Lead role in communicating with local and national press to publicise information from within Midlands Simon Community which includes statistics, upcoming events and reactions to local and national news stories. Lead role in all direct mail campaigns targeting warm and cold donors always achieving above average ROI. Participated in ‘Grabbing Headlines’ Training with The Wheel in June 2014.Event Management: Supportive role in planning, running and coordination of upcoming events linked to the organisation, from idea stage to post event review. Events include Nollaig na mBan Ladies Luncheon held in Glasson Country House Hotel, Westmeath; Annual Community Event held in Darmagh Centre, Tullamore; Sleep Out for Simon with Midlands 103 held in Birr Castle Gardens. Show less

Coppers Portlaoise
Jun 2015 - Nov 2016Bar MaidA booming busy late bar and club, best known for its great drinks and atmosphere. • Greeted customers and took their drinks orders• Mix drinks to make preferred cocktails• Up-sold latest drinks offers• Replenish supplies at the drinks bar• Carefully noted and communicated any special instructions related to orders• Read and followed standard cocktail recipes accurately• Building and maintaining relationships with customers

The Marketing Department Ireland
Jul 2015 - Aug 2017Marketing ExecutiveDigital Marketing:Content Management System: Creating and updating content on behalf of clients, both visual and copy updates, to optimise SEO for key terms. Analytics: Proficient in Google Analytics, compiling daily, weekly and monthly reports to determine online activity, user behaviour and read the data to benefit the client. Social Media Marketing:Account management: Setting up, managing and moderating social media accounts for a range of clients in a range of sectors. Social Media Content: Drafting and actioning social media content plans. Advertising: Drafting and actioning social media advertising campaigns to target specific audiences, promoting engagement and drive sales.Analytics: Complying weekly and monthly plans to analyse success of posts and how to improve.Client Management:Customer Relations: Communicating with clients in a professional manner and diligence to maintain strong client relationship, efficient time management and customer satisfaction with services provided.Project management: Managing projects such as website builds, brand refresh and campaign plans from design and briefing stage to project completion and review, communicating same with client on regular basis. Competitor Analysis: Monitoring competitor and market activity on behalf of clients and identifying market opportunities and generating leads for clients' products or services.Advertising Design: Working with in-house and third party designers and copywriters to produce marketing communications of impact and within brand guidelines. Media Buying: Sourcing advertising and promotional opportunities and placing adverts in press, radio, TV, online and in news media within time and budget constraints. Show less

The Anvil Inn
Jul 2016 - Sept 2017Senior Bar StaffA thriving bar at the heart of the community, a much-loved public house throughout the Midlands.• Greet customers and take their food and drinks orders• Assisted customers with order decisions and provided information regarding various beverages• Generate bills according to orders and operate POS for bill collection• Up-sold latest products and beverages• Replenish supplies at the drinks bar• Maintain the bar and service area in a neat, clean and organized condition• Check IDs of customers for alcoholic drinks service as per regulations• Maintain productive relationships with customers Show less

Laureate International Universities
Nov 2017 - Feb 2018Direct Marketing ExecutiveUsing Salesforce to nurture leads and drive sales through strategic communications plans, aligned across a number of channels. Building and implementing strategic direct marketing plans and lead nurture programs to engage with potential and prior students and industry partners, in order to drive sales and raise brand awareness.

DIFC Ireland
May 2018 - Jun 2018Sales and Marketing ExecutiveSales: Working with other team members to communicate with and assess eligibility of leads and potential international students for entry into DIFC from across the world, with varied requirements, requests and progression options, communicating via phone calls, emails, Skype, Zendesk and WhatsApp. Digital Marketing: Blog Content Creation: following annual content strategy to create relevant and valuable content for sales and credibility purposes, highlighting DIFC as an expert in Education Services with personalised approach to each student.Social Media Management: managing the social media channels (Facebook, Twitter, Instagram and LinkedIn) for DIFC, posting relevant and engaging content of interest to potential, current and former students of DIFC. Also moderating all channels to engage with and share relevant information about stakeholders and partners. Email Marketing: creating and issuing email marketing campaigns to current and former students and DIFC agents for the purposes of recruiting new students and promoting DIFC as a viable pathway to top international education options. Show less

The Marketing Department Ireland
Jul 2018 - Nov 2023Digital Marketing:Content Management System: Creating and updating content on behalf of clients, both visual and copy updates, to optimise SEO for key terms. Analytics: Proficient in Google Analytics, compiling daily, weekly and monthly reports to determine online activity, user behaviour and read the data to benefit the client.Social Media Marketing:Account management: Setting up, managing and moderating social media accounts for a range of clients in a range of sectors. Social Media Content: Drafting and actioning social media content plans. Advertising: Drafting and actioning social media advertising campaigns to target specific audiences, promoting engagement and drive sales.Analytics: Complying weekly and monthly plans to analyse success of posts and how to improve.Client Management:Customer Relations: Communicating with clients in a professional manner and diligence to maintain strong client relationship, efficient time management and customer satisfaction with services provided.Project management: Managing projects such as website builds, brand refresh and campaign plans from design and briefing stage to project completion and review, communicating same with client on regular basis. Competitor Analysis: Monitoring competitor and market activity on behalf of clients and identifying market opportunities and generating leads for clients' products or services.Advertising Design: Working with in-house and third party designers and copywriters to produce marketing communications of impact and within brand guidelines. Media Buying: Sourcing advertising and promotional opportunities and placing adverts in press, radio, TV, online and in news media within time and budget constraints. Show less
Marketing Operations Manager
Apr 2022 - Nov 2023Marketing Team Lead
Jan 2020 - May 2022Marketing Executive
Jul 2018 - Jan 2020

The Heritage
Nov 2023 - nowMarketing Manager
Licenses & Certifications
- View certificate

Body Language for Leaders
LinkedInAug 2021 
Email Marketing Certificate
HubSpot AcademyDec 2017- View certificate

Building Business Relationships
LinkedInAug 2021 - View certificate

Communication Foundations
LinkedInAug 2021 - View certificate

Building Trust
LinkedInAug 2021 - View certificate

What Is Generative AI?
LinkedInOct 2023 - View certificate

Igniting Emotional Engagement
LinkedInAug 2021 - View certificate

Leveraging Generative AI for Project Management
LinkedInOct 2023 - View certificate

Interpersonal Communication
LinkedInAug 2021 
Content Marketing Certified
HubSpot AcademyJan 2019
Volunteer Experience
Event Management
Issued by Laois Friend of Simon on Jun 2013
Associated with Jennifer BrewEvent Management - Best in Business Awards 2015
Issued by Midlands Gateway Chamber on Jun 2015
Associated with Jennifer BrewCampaign Development
Issued by Ben and Jake Connolly Trust on Jun 2015
Associated with Jennifer Brew
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