Brendan Laidler

Experience

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  Abercrombie & Fitch, Hollister CO.

  May 2006 - May 2010

  Store Manager

  ● Store Manager in Reno, Nevada at Hollister Co. with $1.5M in yearly sales. (May 2007- June 2008)● Store Manager at the Galleria Mall in Las Vegas, Nevada at Hollister Co. with $3M in yearly sales. (June 2008- August 2009)● Store Manager at The Forum at Caesars in Las Vegas, Nevada at Abercrombie and Fitch with $10M in yearly sales. (August 2009-February 2010)● Store Manager at Fashion Show Mall in Las Vegas, Nevada at Hollister Co. with $7M in yearly sales. (February 2010- May 2010)● Recruited, hired, trained, promoted, and provided referrals to employees. Retained employees by producing high levels of morale by creating a rewarding and fulfilling environment. ● Guided numerous new managers through the management trainee program and gave them the tools necessary to run their own locations domestically and internationally.● Exhibited the ability to boost sales through high quality customer service and interaction.● Collaborated with other locations to set up recruiting and team building events. Show less

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  Hollister Co.

  Sept 2006 - May 2007

  Assistant Manager

  ● Created and analyzed weekly scheduling of employees for most efficient use of hours and positions.● Recruited, hired, and trained a staff of 65 Brand ambassadors, stock team, and managers.● Successfully utilized people management from onboarding, training, performance monitoring, and progressive discipline. ● Routinely planned, prioritized and completed creative visual merchandising on a weekly and monthly basis.

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  Abercrombie & Fitch

  May 2010 - Jan 2012

  General Manager - Abercrombie and Fitch

  ● Managed sales and operations of an elite location earning $10.1 million annually. Successfully increased sales on a consistent basis; Up 9.9% in 2011.● Collaborated with nine other locations to set up recruiting and team building events to safeguard market wide morale and staffing levels.● Exhibited the ability to adapt and relocate with each promotion.● Facilitated weekly management meetings reviewing various business development topics such as forecasting, networking/staffing, events, and client surveys.● Recruited, trained, and supervised a staff of 130 employees on brand image and product details. Monitored and evaluated job performances to ensure compliance to policies and procedures. Show less

• 

  Tiffany & Co.

  Mar 2012 - now

  •Recruited, staffed and trained a very focal High Jewelry location in the Wynn, Las Vegas.•Partnered with Operations, Merchandising, Security and Senior Leadership Teams to ensure this new location successfully established their business presence. •Applied expertise in Client Relationship systems, training, functionality, and best practices across North America.•Utilized data analytics for talent management to ensure top-tier staffing and achieve elevated benchmarks at the Shops at Crystals location. Show less • Created and implemented in person and virtual trainings for 27+ locations. Trainings covered Salesforce systems and client development training as well as new hire onboarding.• Monitored clienteling metrics and key performance indicators to ensure management and staff members are responding to trainings. In five months, these trainings resulted in an increase in our focal client base of 168%, a 25% increase in appointment conversion and our high-net-worth client base increased spending by $2.34M.• Partnered with store teams to improve best practices to manage daily activities to increase business on an individual and store level. Show less ● Increased client spending by 47% which resulted in exceeding annual sales target by 204%. Fostering an environment of client development and customer service was integral in this achievement.● Received a 100% Employee Satisfaction on the most recent blind survey. This was achieved through effectively implementing Change Management, Conflict Management, and embracing collaboration across all teams.● Collaborated with four different teams while routinely overseeing multiple projects that often utilized cross-functional partnership. This required exceptional analytical, multi-tasking, and prioritization skills.● Consistently involved with pioneering companywide Client Relationship Management (CRM) systems, testing, development and process implementation. Participated in regular calls with domestic, international and corporate teams.● Effectively utilized talent management through active networking and recruiting to ensure proper staffing at all times. Promoted multiple direct reports to management/leadership positions.● Proven track record in sales generation, managing the achievement of sales results, and tracking ROI. ● Established record of successfully managing a client portfolio and being held accountable for renewal rate, upsell target and hosting at specialty events. Show less ● Monitored and analyzed merchandise levels and sales results on a daily, weekly and monthly basis. Leveraged this data to partner with merchandising, visual, and leadership teams to optimize product placement and inventory levels consistently surpassing focus product targets by 11%. ● Developed and implemented numerous product and service training programs for new and existing staff. Direct reports consistently exceeded sales and service targets (127% of sales plan in 2013).● Monitored and coached sales operations team to ensure compliance with company policies through daily and monthly audits resulting in decreased operational costs by 7%.● Displayed the flexibility to work in various roles and adapt in high stress situation based on business needs. Show less

  • Team Manager

    Jan 2024 - now

  • Area Team Manager

    Aug 2022 - Jan 2024

  • Store Manager

    Sept 2014 - Aug 2022

  • Assistant Store Manager

    Mar 2012 - Sept 2014