Thulisile Madi

Experience

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  Cullinan

  Oct 2019 - Jan 2020

  Marketing Intern

  • Contributed in workshop for large FMCG brand, assisting in creating a creativeframework for the brand to work on• Assisted in conducting secondary consumer market research• Composed and pitched marketing ideas to clients within the hair care and legal field• Acquired exposure to video treatments for a commercial created for large insurance company

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  MediaCom

  Feb 2020 - Feb 2021

  Media Planning Intern

  • Assisting the director of planning and planning manager in managing media plans acrossEast Central Africa and South Africa• TV planning for Coca-Cola Trademark campaigns • Compiling data and populating Post Campaign Analysis for various brands in portfolio• Researching insights and ideation for strategies from across the portfolio• Supporting the media buying team with TV and Radio flighting instructions• Assisted in managing relationships with the MediaCom team located in Kenya• Contributed to a ‘System’s Planner’ strategy that was globally praised within theMediaCom network, receiving callouts from various CEO’s in the internationalnetwork for excellent work Show less

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  Wavemaker South Africa

  May 2021 - Feb 2022

  Digital Media Graduate

  Clients: Colgate, Curro, DeLonghi, Fenty Africa Launch, Huawei • Composing media schedules and briefing in campaigns to ensure we deliver the best results with the approved budget as per the purchase orders• Regularly liasising with clients with the intention to ensure our digital campaigns provide tangible solutions for business related problems • Architected and presented a digital strategy that assisted client in aligning it’s media touchpoints to business and marketing objectives• Regularly engaged with media vendors and performance specialists in order to identify media opportunities for brands to broadcast their message• Acquired accredited certifications on Google Ads, Twitter and Apple Ads to ensure deeper understanding of platform capabilities and opportunities for relevant clients and campaigns Show less

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  GroupM

  Feb 2022 - May 2023

  Digital Media Planner

  • Composing media schedules and briefing in campaigns to ensure we deliver the best results with the approved budget as per the purchase orders• Regularly liasising with clients with the intention to ensure our digital campaigns provide tangible solutions for business related problems • Architected and presented a digital strategy that assisted client in aligning it’s media touchpoints to business and marketing objectives• Regularly engaged with media vendors and performance specialists in order to identify media opportunities for brands to broadcast their message• Acquired accredited certifications on Google Ads, Twitter and Apple Ads to ensure deeper understanding of platform capabilities and opportunities for relevant clients and campaigns Show less

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  EssenceMediacom

  Jun 2022 - May 2023

  Digital Media Planner

  • Adapt and implement strategies to find actionable solutions to third-party cookie deprecation • Develop knowledge on e-commerce strategies, familiarizing oneself with retailer strategies & ensuring alignment with overall online brand presence• Played pivotal role in pitch for various markets in Africa, with the account being valued at R900M• Utilising consumer data to build story around consumer behaviours and the ever-changing omnichannel consumer purchase journey• Assisted in solving inter-departmental problems, ensuring smoother processes are implemented and every individual in matter is aligned on way forward Show less

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  EssenceMediacom

  May 2024 - Oct 2024

  Digital Manager , Client: Coca-Cola, Essencemediacom

  - Managed client relationships across Coca-Cola’s Trademark product portfolio, ensuring campaign execution aligns with client expectations and maximizes return on ad spend.- Led a team of 3 digital planners, providing mentorship, training, and prioritizing their professional development to foster a high-performing team.- Coordinated with cross-functional teams (media vendors, ad ops, and product teams) to deliver successful digital campaigns across six platforms, resulting in a seamless execution of a major product launch.- Played a pivotal role in the launch of Coca-Cola’s limited-edition “Wozzaah” flavor, overseeing a large media purchase order and ensuring accurate representation across digital channels.- Proactively monitored and optimized campaign performance to meet client KPIs, utilizing data-driven insights to refine strategies and improve results.- Led monthly business reviews from a media perspective, collating data to assess ROI and ROAS for ongoing campaigns. Diligently de-duplicated data to ensure accurate reporting and assist stakeholders in understanding campaign effectiveness.- Worked directly with the sales team to support pre-sale research and client presentations, contributing to successful new business pitches.- Regularly conducted business reviews with clients, offering strategic recommendations to improve campaign effectiveness and drive long-term results. Show less

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  IAB

  Nov 2024 - now

  IAB SA Youth Council
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  Publicis Groupe

  Nov 2024 - now

  Digital Planner, Client: Absa