Mattie Nystrom

Experience

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  UWO Student Recreation Center

  Sept 2011 - May 2012

  Designed and implemented 7-8 workout incentive programs, created posters and flyers using Adobe Photoshop Suite and Adobe Illustrator, worked with other departments on campus to promote facilities on campus In charge of choreographing own workout routines, did research for maximum benefits, responsible for class sizes ranging from 3-25, and encouraged and challenged participants

  • Student Marketing Assistant

    Sept 2011 - May 2012

  • Group Fitness Instructor

    Sept 2011 - May 2012
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  Epsilon Kappa Chapter of Tri Sigma Nation Sorority

  Sept 2012 - May 2014

  Social Media Chair, Triangle Chair, Honor Council Meeting Planner

  Social Media Chair-- 9/13-5/14Created content for and regulated the Epsilon Kappa Facebook page and Twitter Page. Increased 'Likes' by 60% in a seven-month period. Triangle Chair-- 9/13-1/14Wrote short articles showcasing local activities.Honor Council Meeting Planner-- 12/12-12/13Managed schedules for 10 members, performed professionally by being confidential and respectful in difficult situations.

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  College of Education and Human Services

  Nov 2012 - May 2014

  Web and Social Media Specialist

  Updated Facebook, blog and website with important events and information, and researched events to help education and human services students.

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  E-Power Marketing Inc.

  May 2013 - Aug 2013

  Online Marketing Intern

  Worked with SEO and Google Analytics. Additionally, produced client social media content and bookmarked for clients.

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  Sophia Learning

  Aug 2014 - Dec 2014

  Digital Marketing Associate

  Created content for our Twitter & Facebook accounts. Analyzed data from Google Analytics and Sendgrid to assure an increase in engagement and visits. Wrote articles for our education blog. Altered HTML code to change & create email campaigns. Responsible for the online forum page; monitored comments and created conversations

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  Minnesota Premier Publications

  Feb 2015 - Jul 2015

  Client Services Administrator

  -Helped four Account Executives manage their clients. -Reached out to clients for advertisement updates, booked sales made by Account Executive, aided communication between client and in-house graphic designer and ensured deadlines were met by clients. -Mapped out the four publications layouts. -Processed and sent invoices bi-weekly and monthly. -Received client checks and charged client credit cards after publication dates. -Assisted in editing Minnesota Parent and Minnesota Good Age Magazines. Show less

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  Banfield Pet Hospital

  Sept 2015 - Dec 2018

  Shift Lead/ Client Service Coordinator

  -Provided first impressions via phone and in person interactions at high grossing Veterinary Hospital. -Helped implement and follow market wide training support with new hires. -Technical skills including assisting with patient care, doctor/client communication within workday hours, daily hospital communication with clients (follow up calls and reminders), medical record keeping, general understanding of medical terms and client education.

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  IHeartMedia

  Jul 2016 - now

  - Quickly and effectively resolve issues, working collaboratively with multiple teams such as Sales, Trafficking, Vice Presidents and Campaign Managers- Oversee a team that has improved on time start of client digital campaigns and increased completion rates on audio campaigns- Managing post sale projects totaling 15M+ - ensuring high brand awareness and effective strategic optimizations to ensure client success- Take ownership of the overall success of new hires on-boarding, ensuring a positive and impactful experience- Oversee the development of 15-17 Associate Digital Sales Engineers first 3-5 months at the company - setting employees up for a career with iHeart- Learning and sharing best practices for setting strategy, capturing KPIs, prioritizing work and creating visual one sheets- Experience crafting, presenting and leading training content for - Ability to facilitate, manage and lead cross functional teams to drive project completion- Team player and excellent interpersonal skills to build strong relationships- Managing budget goals, revenue, inventory and audio integrity for client advertising Show less -Hosted training calls with 50+ account executives and sales managers to lead better digital offering understanding across sellers-Worked with 29+ markets and 100+ account executives -Created 50-60+ media plans per month for small to large clients based on KPI's-Communicated updates of processes and systems to team members by creating internal & external 1-sheets-Managed 90-150 campaigns per month - systems utilized to manage: Opentext, Salesforce, Triton, Adswizz, Megaphone and Google Ad Manager.-Provided reporting, strategic assistance and ensure campaigns are properly delivering - TAP, Megaphone, Adswizz-Processed 100+ campaign invoices for multi-market campaigns via Operative.-Nominated for Collaborator of the year for the 5th annual Multi-market partnership awards 2020-Nominated as part of the Innovator/Sales of the Year for the 5th annual Multi-market partnership awards 2020-Won Innovator/Sales of the Year as the digital strategic partner for the 5th annual Multi-market partnership awards 2020-Nominated as a iHeart Difference Maker - someone who goes the extra mile 2021-Won iHeart Difference Maker 2021 Show less -Created custom media plans based on clients KPI + budget -Managed orders in Operative for 30+ markets across the US-Supported 150+ Account Executives with keeping campaigns current, activations and revisions-Helped facilitate meetings for updates on education and new products with local markets-Worked with multi-market accounts ranging from 2 markets to Nationwide coverage-Problem solved when campaigns needed optimizations to keep successful-Processed 100+ multi-market campaign billing invoices per month as well as adjustments within Operative and Netsuite when requested Show less -Worked with account executives in five markets in Minnesota and Wisconsin to ensure trafficking and creative are on schedule to deliver for clients-Gathered and advised potential and current clients about digital and social media marketing strategies-Managed active campaigns, traffic online advertising materials, and ensure optimized campaign performance-Performed the scheduling and updates for customers, day-to-day ad placement, using 3rd party ads tags and rich media ad placements. -Ensured that campaigns start and end on time, full impression delivery, and worked with advertisers and sales staff to ensure all creative materials are approved on time-Monitored upcoming and active campaigns to ensure graphic designers were delivering final creative on a timely schedule-Performed project support for web-focused creative such as developing copy and overall theme of campaign Show less -Worked alongside Account Executives and the Vice President of Sales to coordinate and execute local sales efforts.-Conducted necessary research, reports, and proposals for the local sales team.-Processed orders for Account Executives and clients within an internal exchange (on-air appearances and online/on-air contests) - Prioritized and partnered with the Account Executives, Promotional Managers and VP of Sales to ensure that all objectives are addressed and handled in a timely manner.-Created pre-caps and re-caps for client promotions in MS Power point (screen shots, air checks, photos, etc) Show less

  • Manager, Digital Sales Operations; L&D Specialist

    Mar 2023 - now

  • Manager, Digital Solutions Coordinators

    Feb 2022 - Mar 2023

  • Senior Digital Solutions Engineer

    Jan 2020 - Jan 2022

  • Digital Sales Engineer

    Jan 2019 - Jan 2020

  • Digital Project Manager

    Jun 2017 - Jan 2019

  • Local Sales Coordinator

    Jul 2016 - Sept 2017