Atif Ilyas

Experience

• 

  Unifrutti Group

  Feb 2010 - Sept 2010

  DSD Sales Coordinator
• 

  Metrofile (SAMBA Project)

  Nov 2010 - Oct 2011

  Ledger Data Operator
• 

  SARA Group KSA

  Jan 2012 - now

  As a Brand Manager at SARA Group KSA, I oversaw brand management operations for Fresh & Fruity, Spanish Garden, Hollywood Style & Fade Out. I analyzed sales volumes, monitored marketing budget, and crafted brand performance reports. My key accomplishments include evaluating strategies through online advertising, increasing process effectiveness, and maximizing brand image. • Led top-performing sales teams to monitor trade marketing activities and implement brand management strategies.• Orchestrated multiple promotional operations to manage brand integrity and achieve investment criteria.• Maximized marketing efficiency through data analysis and achieved highest sales of SR 64M in 2015 and 2016. • Managed and modified SKUs in systems, including landed cost, selling price, and margins for Energizer. • Drafted monthly stock and sales forecast reports to analyze order forecasting and provided feedback to top management.• Developed commission sheets and organized quarterly meetings for sales planning and target setting.• Supervised sales operations and maintained Energizer and Schick DC orders.

  • Brand Manager - Fresh & Fruity, Spanish Garden, Hollywood Style & Fade Out (Skin Care & Hair Care)

    Feb 2017 - now

  • Asst. Brand Manager - Energizer

    Jan 2015 - Jan 2017

  • Sales Analyst - Energizer

    Jan 2012 - Dec 2014