Shun Yao

Experience

• 

  ASUS

  Jun 2011 - Jun 2012

  Intern

  - 1st place of ASUS Padfone Digital Marketing Case Competition (2012)- Planed ang hosted a roadshow in campus, having more than 50% of people than expected, and feedback shows more than 80% people remeber the key feature of prodcut very easily.- Collected and analyzed customers data to presentated to the prodct manager in ASUS.

• 

  HOMAKIMI

  Apr 2016 - Apr 2017

  Digital Account Executive

  HOMAKIMI is a digital adverting agency. Marketing communication strategy development and advertising campaign execution for brands from various industries including: automobile, laundry & home care, food & snack.- Project Management: Strategic planning, creative briefing, and creative assets execution.- Interpersonal Communication: Day-to-day client service and cross function communication.

• 

  SHOPLINE

  Oct 2017 - Aug 2021

  - Led Key account clients to open thier ecommerce store in 4 weeks and assisted 2 clients exceeding over 10% of opening campaign goal.- Successfully increased client's low season YoY 50% by A/B testing on advertising, website promotion, website design and product selection.- Collaborated with other departments to optimize and remake our Online Learning Cources, and course ratings improved 20%. - Led a team of 3 Merchant Success Associates to handle all the online marketing, data analysis questions which is top 5 amount of question in our platform.- Implemented knowledge base and optimized meeting process to synchronize departments efficiently.- Collected merchants' feedbacks and use case on the development of new features to boost sales for clients.

  • Senior Merchant Success Associate

    Sept 2019 - Aug 2021

  • Merchant Success Associate

    Oct 2017 - Aug 2019
• 

  ROBINMAY

  Apr 2022 - Jul 2023

  ROBINMAY is a fashion brand focusing on bag as a media to explore the daily adventure with customers.- Led a team with 15 members, Marketing, Graph Design & Video Production team.- Building and connecting company cross-functional systems, e.g. EC Website, APP, CRM, WMS, MA, POS etc.- Martech software implementation & execution- Brand communication strategy- Brand business process improvement & implementation- Business and Consumer data analysis - Increased 10% of profit margin and 15% of retention rate by analyzed customer data, planning member tier and membership rewards- Decreased 5% of e-commerce website and improved 10% of Average Time on Page with our main TA(18-30) - Reduced 22% of logistic's cost by implemented new warehouse working process and logistic partner

  • Brand Operations Assistant Manager

    Sept 2022 - Jul 2023

  • Senior Marketing Specialist

    Apr 2022 - Aug 2022
• 

  Insider.

  Feb 2024 - now

  Customer Success Manager