Abhash Srivastava

Experience

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  Garware Polyester Ltd

  May 2011 - Jun 2011

  Intern Export Import

  Preparing full set of documents as per letter of credit.Preparing Pre and Post shipment documents.Preparing shipping documents

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  Simplicity Creations

  Jun 2014 - Jan 2015

  Sales and Marketing Manager

  Looking after complete Marketing and Sales in assigned territory.Implementing at city level field marketing strategies for new Project.Creating highly engaging marketing campaigns across digital and print channel.Developing marketing plans and strategies (ATL and BTL) to reach the unexplored regions and markets.Overall responsibility of running various marketing campaigns – like getting newsletters, e-mail blasts sent to the customers.Ensuring successful participation in national tradeshows, exhibitions & organizing other events likeconferences, seminars etcDeveloping systems and procedures to ensure that the leads generated are optimally utilize.Complete end to end marketing of SaaS based product for managing and conducting exams online.Meeting the top management to show Demo of software and Company presentation.Build, retain and expand customer relationships using marketing, telephone, email and other inside based means.Solving queries related to the functionality of software Show less

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  Shriram Automall India Ltd

  Oct 2015 - Dec 2016

  Assistant Marketing Manager

  Spearheaded marketing planning and implementation across ATL, BTL and Digital Marketing. Successfully inaugurated 8 Shriram Automall Inaugurations across PAN India within one year, including vendor selection, branding budget, implementation, and an inaugural event.Led content planning along with management of the FB pages of 12 Auto malls across the western region.Defined and implemented strategies for the launch of new projects and market existing projects. Designed and executed marketing plans (ATL and BTL) to influence the unexplored regions and markets. Directed complete business development and marketing of the classified business.Scrutinized the digital content and managed social media accounts (Facebook) to enhance digital visibility. Show less

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  Charvi Motors

  Jan 2017 - Apr 2018

  Co-Founder

  Partnered with the other company founder’s and established company with involvement in marketing and customer acquisition strategy development, execution, and management. Lead activities involving brand development, business development and lead generation, with significant contributions towards the addition of 300+ buyers and sellers in 2 months. Collaborated with the co-founders to execute various marketing strategies and budgets as per the organizational targets, leveraging market research, industry experience and operational excellence.Scrutinized the ROI from the Marketing efforts and streamlined the efforts on equal intervals.Partnered with digital platforms to list the car’s inventory to generate leads, negotiating deals and managed updates regularly. Administered the website, inventory and social media handled consistently ensuring regular communication with the audience Show less

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  Chatrapati Multistate Co-operative Credit Society Ltd

  Jun 2018 - Oct 2022

  Marketing Manager

  Headed the marketing and brand communication for the firm, including ATL, BTL and Facebook Ads. Established the complete marketing strategy from scratch for the company - with a key focus in enhancing branding, business development, lead generation, digital presence and revenue generation.Launched 12 new financial products, leading to an 11% revenue increase.Acquired 12,000+ customers within 24 months.Increased Facebook conversion rate by 30% using FB lead ads and content strategy.Reduced marketing spend by 25% while improving ROI.Improved customer retention by 10% through targeted remarketing strategies.Grew Facebook audience to 20,000+ with an engagement-driven content approach.Successfully managed and optimized ATL & BTL marketing campaigns. Show less

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  Buzet Web Digital®

  Nov 2022 - Jun 2023

  Marketing Head

  Achieved a 25% increase in conversions using Facebook funnels for clients.Increased leads by 40% by implementing local marketing insights for clients.Devised effective Social Media Marketing (SMM) and Facebook Ads strategies.Ensured campaigns adhered to agreed-upon strategies and stayed within budget constraints.Tracked and analyzed key performance indicators (KPIs) to evaluate campaign success.Prepared and delivered regular performance reports to clients, highlighting achievements and improvement areas.Collaborated with internal teams for seamless project execution.Managed project budgets efficiently, allocating resources within client constraints. Show less

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  SARV DIGITAL

  Aug 2023 - Aug 2024

  Co-Founder
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  Chatrapati Multistate Co-operative Credit Society Ltd

  Sept 2024 - now

  Marketing Manager