Yu-Hsuan Tsai

Experience

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  Catwalk Model Agency

  Jun 2019 - Aug 2019

  Creative Marketing Intern 2019 Summer

  • Implemented digital marketing tactics to manage models’ social accounts, including Instagram, Facebook, and YouTube to drive new follower acquisition.• Proposed and executed a product advertising plan for Yves Saint Laurent’s new lipstick collection.• Planned and organized press conferences, including Mido Rainflower Collection press conference and Daewoo product launch press conference.• Designed model cards that demonstrate unique traits of different models by creating layouts that could make the models stand out for the company to gain new clients. Show less

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  Lehigh University

  Feb 2020 - Dec 2020

  Office of Economic Engagement Internship

  • Led a team of 4 interns to complete research projects on University Business Cooperation (UBC) and ensured the smoothness of projects and team collaboration.• Constructed weekly goals and set up meetings to discuss projects and provide feedback to each member.

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  HungryPanda Ltd 熊猫外卖

  Jan 2021 - Aug 2021

  Marketing Specialist

  • Planned and executed marketing campaigns to attract potential customers and retain existing ones.• Provided solutions to customers’ and merchants’ requests and built strong relationships with them.• Analyzed customer data and conducted competitor analysis to strategically implement promotions.• Managed the mobile application through internal software for a better customer experience.

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  Nooie

  Aug 2021 - May 2023

  Marketing Campaign Manager

  • Responsible for developing integrated marketing campaigns, including crafting strategy, aligning internal teams, following up on execution, and measuring campaign results to achieve the business goal.• Oversaw and managed the social media, influencer marketing, and DTC team to strategically increase the company’s follower acquisition, brand awareness, and traffic for sales conversion.• Conducted market research and competitor analysis, to tactically position and plan for new product launches.• Coordinated and collaborated with cross departments, effectively communicating and making decisions to ensure visuals and messaging fit the brand personality. Show less

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  Pacston

  May 2023 - now

  Marketing Manager