Experience

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  Occoquan antiques

  Jun 2013 - Jun 2014

  Sales associate

  Assisted customers in product selection, displayed inventory for maximum customer impact, created informational flyers, handled customer transactions, and organized files

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  Her campus

  Sept 2016 - May 2017

  Her campus brand ambassador and contributing writer
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  National breast center foundation

  Dec 2016 - Jan 2017

  Executive intern

  Assisted Executive Director in various areas of foundation management including researching potential healthcare grants, preparing materials for board of directors meeting, and creating an electronic newsletter.

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  Vita coco

  Apr 2017 - Jan 2017

  Vita coco event promoter

  Hung flyers all over campus as well as passed them out to students. Promoted the event through Facebook and other social media platforms.

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  The old town shop

  May 2017 - Jun 2017

  Social media/online marketing intern and sales representative for the old town shop

  Managed all social media platforms to interact with customers, implemented and evolved high impact strategies to target new business opportunities and markets, and presented on current promotions to the public at events. Duties of Sales Representative include operating the cash register, greeting customers, assisting with product placement, and inventory.

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  Fcrc

  Jun 2017 - Aug 2017

  Intern at fairfax county political campaign committee

  Launched and managed social media platforms, organized and managed events, analyzed data in excel to identify key voters and to determine how to allocate funds

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  Ironistic

  May 2019 - Oct 2021

  • Managed 18 clients’ social media accounts across various social channels (e.g. Facebook, Twitter, LinkedIn, Instagram, and YouTube)• Drafted and scheduled social media content (original text, images, video)• Built and executed social media strategies through competitive research, benchmarking, messaging and audience identification• Monitored online presence of companies’ brands and engaged with users• Analyzed social media data to help identify target audience, best performing channels, and potential new revenue streams leveraging statistical analysis• Edited and posted client content on WordPress websites• Assisted developers with website updates and maintenance• Managed relationships with team members including designers, content writers, project managers, and developers to guarantee a smooth process and successful project delivery •Managed tasks in Monday.com to keep project information updated and organized• Collaborated with content writers on content strategy• Communicated project status to clients and internal stakeholders• Converted data into customizable informative reports and dashboards in Google Data Studio• Lead of website QA focused on testing all relevant devices and browsers ensuring proper functionality• Assisted with email marketing by designing, developing, and implementing email marketing campaigns• Stayed up-to-date on marketing trends, tactics, and channels Show less

  • Social Media Marketing Manager

    Mar 2020 - Oct 2021

  • Marketing Assistant

    May 2019 - Mar 2020
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  Self-employed

  Jun 2022 - now

  Tiktok social media content creator

  As a passionate and creative content creator, I specialize in producing engaging and viral content on TikTok, where I have garnered over 1.9 million likes and built a dedicated and highly engaged community. Through a blend of authentic storytelling, trend-driven content, and brand partnerships, I help companies connect with their target audiences in meaningful ways.I've collaborated with top-tier brands across various industries, including Amazon, FabFitFun, Poshmark, Brooklinen, Wayfair, Squatty Potty, Quince, Shark Vacuum, Merit Beauty, Nathan James, and many more. My expertise lies in crafting content that resonates with viewers, boosts brand visibility, and drives consumer engagement. Show less

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  Brianna joye fitness + city girls who walk nyc

  Jun 2022 - Dec 2022

  Influencer brand marketing manager

  •Increased engagement and growth of CGWW’s social media presence on TikTok by 90% in 24 hours•Organized and managed a CGWW partnership event sponsored by Aerie resulting in 500+ women•Increased revenue for Brianna Joye Fitness + City Girls Who Walk through brand deals and partnership collaborations•Video editing through iMovie and Capcut as well as crafting and scheduling content publications across TikTok and Instagram•Administrative duties including partnership outreach and relationship management, setting meetings, and answering emails Show less

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  Pattern brands

  Jan 2023 - Aug 2024

  Community + influencer marketing manager

  •Monitored seven brands Instagram/Facebook/TikTok DM’s, comments, and tagged posts •Brands include Open Spaces, GIR, Letterfolk, Onsen, Poketo, Miracle, and Yield•Responded to all comments, DM's, and any other digital communication on all social media channels, both reactive and proactive•Built audience growth and engagement through oversight of community correspondence•Partnered with CX to ensure a consistent voice and quality of response for all inbound inquiries, via DM or comments•Assisted the Social Media Manager with content creation, story posting, and scheduling•Helped Social Media Manager increase organic following across Pattern’s portfolio by 29.3% in under a year•Worked closely with the marketing and creative teams to ensure a cohesive brand presence across all channels•Managed multiple independent contractors•Launched and solely managed the Influencer Marketing Department for seven brands•Built and maintained relationships with key influencers across various platforms •Managed end-to-end influencer marketing campaigns from strategy development to execution and reporting•Negotiated partnerships and contracts with influencers•Managed influencer marketing budgets effectively, ensuring cost-efficiency and maximum impact•Worked closely with cross-functional teams (creative, PR, sales, web) to integrate influencer campaigns with broader marketing strategies•Provided creative direction and feedback to influencers to optimize content for engagement and brand alignment•Experience in influencer marketing platforms (e.g., Aspire, Grin, CreatorIQ). Show less