Experience

• 

  Hofan

  Nov 2012 - Mar 2013

  Digital marketing assistant
• 

  Aosom germany

  May 2015 - Feb 2022

  ✅ Led and managed a B2C marketplace team of 3 employees with budget and revenue responsibility.✅ Planned, allocated, and controlled an 7-figure online marketing budget.✅ Planned and implemented marketing activities for products across 15+ sales channels.✅ Held operational and strategic responsibility for sales and marketing performance.✅ Oversaw and strategically developed and expanded digital sales channels.✅ Conducted market analyses to inform strategy and decision-making.✅ Coordinated tasks with various departments to ensure smooth operations. Show less

  • Teamlead Online Marketplaces

    Mar 2021 - Feb 2022

  • Online Marketplace Manager

    Dec 2018 - Feb 2021

  • Ecommerce Specialist

    May 2015 - Nov 2018
• 

  自由职业

  Mar 2022 - Feb 2023

  E-commerce consultant

  ✅ Consulted on strategic e-commerce development.✅ Integration of new online marketplaces.✅ PIM (Product Information Management) System Setup and Optimization.✅ Performance Optimization, enhanced key performance metrics, including conversion rate, traffic, ACoS etc, resulting in improved business outcomes and profitability.

• 

  Aosom germany

  Mar 2023 - Nov 2024

  Head of marketplaces

  ✅ Led a B2C & B2B marketplace team of 7 employees, ensuring accountability for budget and revenue, while fostering collaboration and high performance.✅ Drove nearly 9-figure sales revenue, consistently exceeded targets across both B2C and B2B marketplace channels.✅ Consistently exceeded revenue targets by over 30% while expanding market presence across 40+ sales channels throughout Europe.✅ Implemented and refined sales strategies, prioritizing continuous revenue growth and increased market share.✅ Developed and optimized go-to-market strategies aligned with regional demands and competitive landscapes.✅ Created various overviews and tools for effective, goal-oriented collaboration.✅ Monitored and analyzed key metrics, adapting strategies to maximize profitability and efficiency.✅ Ensured seamless coordination with product development, logistics, customer service and finance to align efforts and achieve business objectives. Show less

• 

  Temu

  Dec 2024 - now

  Senior business development manager

  I am currently consulting for TEMU, driving the expansion of local merchants and brands across all product categories on the TEMU platform in the EU, with a special focus on Germany.If you’re interested in becoming a seller on TEMU or have any questions, feel free to connect—I’m happy to help!