Experience

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  Dkc (dielectric cabling systems)

  Apr 2006 - Nov 2016

  Main goals- Management system creation and implementation of unified marketing communications strategy - Company's products promotion across all sales segmentsFunctions - Participation in the development of strategic and operational company's plan in CIS, control over the preparation and implementation of effective marketing plans in order to reach financial and market indicators- Development and planning of complex marketing activities (BTL, ATL, PR), including loyalty programs.- Analysis of product consumer characteristics and target audience for product positioning and market segmentation- Leading marketing Communications department (17 subordinates, n of them are direct reports)- Develop and steer product portfolio development and give guidance to sales team what products to focus onDrafting, approval, control and analysis of marketing budget efficiency- Development and implementation programs for cooperation with distributors to promote products- Planning and conducting full communication packages for products, services and company. Develop brandbook and control compliance. Design packaging and labels- Management of internal and external events (seminars, exhibitions, conferences, incentive trips and study the plant and abroad). Sponsorship organizationA group of companies DKC - it’s one of the leading producers of cable management systems and enclosures in Russia as well as in Europe. (B2B, middle and premium segments).The group consists of 3 companies: “DKC Russia”, “DKC Ukraine” and “DKC Europe”. Expanding both its production and distribution network, DKC works under its mission – to provide international customers by hi-tech products for electrical installations. Show less The main objective is product and services promotion through learning of distributors and professionals working in the design and installation organizations.Achievements:• created a training center (5 trainers products);• branches organized training centerboardv• created training materials for sales and production• created and implemented online courses• standardized training clients• developed a system of trainee certificationfunctions:• development of methods for training and development: training courses, tests and handouts;• assessment of the program effectiveness; assessment of acquired skills during training and after it;• Project coordination;• Organization of the department;• development of regulations, job descriptions and procedures for the department;• conducting interviews;• planning of the department's activities, including budgeting;• analysis of the proposals and selection of external training providers;• Maintaining statistics;• Organization of field seminars (planning, preparation, contracts, etc.). Show less

  • Head of marketing communications

    Apr 2012 - Nov 2016

  • Head of training center

    Apr 2007 - Apr 2012

  • Trainer of products

    Apr 2006 - Mar 2007
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  Элком-электро

  Oct 2016 - Jul 2017

  Руководитель отдела маркетинга
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  Dkc (dielectric cabling systems)

  Jul 2017 - Apr 2019

  Key account sales manager

  Support and development of client salesMain achievements:- Increase in the company's share in customer sales- Coordination and implementation of the procedure for introducing products into the customer's assortment (inc warehouse program) Main functions:- Development and implementation of plans for business development with the client. Development of strategies and tactics to achieve goals for each category within all regions of the client's presence.- Analysis and planning of annual and quarterly sales plans and shares of product groups.- Creating and maintaining a network of contacts, identifying and engaging key employees of the client, making decisions in all departments and regions.- Establishing horizontal connections and resolving problems in each function.- Conducting joint work with the company's departments on strategic planning and implementation of company and client tasks.- Organization and participation in annual negotiations with the client on commercial terms of contracts and marketing budget. Setting goals and plan of negotiations. Preparation and coordination of contracts and agreements with the client.- Control over the implementation of planned marketing plans.- Control over compliance with the document flow procedure in the field of marketing budget spending, product returns and recycling.- Interaction with regional managers in order to implement the plans. - Collecting and analyzing information about and from the client, to make adjustments to the work, communication with all departments of the clients related to the solution of tasks. Conducting a comparative analysis of customer and market indicators Show less

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  Dkc russia

  Apr 2019 - now

  Chief marketing officer