Michał Kaliński

Experience

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  Telewizja Polska S.A.

  Jan 2002 - Jan 2011

  Task range:- preparation and implementation of a commercial time sales strategy for the entire portfolio of TVP commercial channels (Channel1, Channel2, TVPInfo, Thematic Channels);- preparing and conducting strategic negotiations related to the purchase of commercial time in Polish Television - introduction of non-standard sales solutions, such as the sale of GRP packages, fixed price list;- long-term building of business contacts with media houses, agenciesand clients of the TVP Advertising Office - title "Manager of the Year 2008", awarded by the industry magazine Media & Marketing Polska;- Effectiveness sales - maintaining the leading position on the TV media market;- monitoring, verification and supervision over the implementation of the sales process through effective management of sales teams;- ongoing analysis and reporting of sales results to the TVP Management Board and participation in internal project teams. Show less Task range:- cooperation with the largest media houses and advertisers, while monitoring and supervising the implementation of sales targets;- coordination (between TV stations) of sales of large sports events broadcast on TVP (including Summer and Winter Olympics, The Football World Cup, coordinating sales of the Champions League);- building a purchase strategy and participation in teams negotiating the purchase of international sports licenses, incl. UEFA Champions League, Matches of the Polish National Football Team, Olympic Games and other sports licenses. Show less

  • Director of Advertising and Sponsorship of the TVP Advertising Office

    Jan 2007 - Jan 2011

  • Manager of the Sales Team

    Jan 2002 - Jan 2007
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  Bauer Media Group

  Jan 2011 - Apr 2019

  Director of Corporate Negotiations

  Task range:- development of a strategy and negotiation directions for the Management Board of the Bauer Media Group for the corporate offer of three companies within the Bauer Group Media, ie the RMF Group, Bauer Publishing House and Interia.pl Group. An effective strategy of cooperation with media houses allowed for maintaining the leading position in advertising expenditure in the Publishing House, RMF Group and business development of Interia;- conducting sales negotiations of the corporate offer, related to the purchase of time, commercial space with the main media houses, agencies on the Polish market;- regular monitoring and reporting of the results of negotiations for the Management Board of the Bauer Media Group, as well as ongoing evaluation of sales effectiveness corporate offer - ongoing analysis of the profitability of corporate offers. Show less

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  Clear Channel Poland

  Apr 2019 - Sept 2021

  Sales Director

  Task range:- managing a sales team of 20 people - setting short and long-term goals, monitoring the achievement of financial and quality goals (KPI), motivating and accounting for the sales team;- building business relationships with key media houses, media agencies, direct clients;- participating in management meetings and outlining directions for the company's development;- developing and implementing negotiation and sales strategies;- achieving sales targets (income and margin);- cooperating with the Finance and Product team on the development of the Clear Channel Poland product portfolio. Show less

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  YOTTA

  Nov 2022 - now

  Business Development Director

  Task range:- analyzing the business needs of clients- developing strategies and sales models for YOTTA products- establishing relationships, working with clients, advising them by supporting them in making business decisions supported by practical and justified recommendations- combining strategic knowledge on the entire portfolio of analytical and research products, business intelligence, data & martech strategy, webanalytics and adops- preparing recommendations responding to customer needs and negotiating with clients- leading strategic projects within the YOTTA team supporting the process of expanding the client portfolio- preparation of recommendations regarding the development of the YOTTA business for the needs of the General Manager and the Management Board of Publicis Groupe Show less