Experience

• 

  Nanyang polytechnic

  Jun 2000 - Jul 2002

  Digital designer / animator
• 

  Cartoon network

  Aug 2002 - May 2003

  Assistant producer
• 

  Norwich university of the arts

  Jun 2006 - Dec 2009

  Festival producer, aurora

  • Event and Project Planning & Management• Marketing and Sponsorship• Publications, Product Distribution• Staff and Volunteer Management

• 

  Edinburgh festival fringe society

  Mar 2010 - May 2012

  Office and retail manager

  Supported in aspects of customer relations, admin and operations, retail and merchandising, and staff recruitment, development and management.Led the team that was the 'face' of the festival, providing information to customers and participants of the festival.

• 

  Museums galleries scotland

  Jun 2012 - May 2013

  Corporate development officer

  Supported in projects and events delivery, finance, HR and quality assurance

• 

  Whitespace

  May 2013 - Sept 2016

  Account manager

  Led and delivered a range of cross-channel marketing projects/campaigns for clients across the public and private sectorHighlights:- Scottish Government ‘Greener Scotland’ digital - achieved 50% audience growth and increased levels of engagement on the website - ‘Greener Journeys’ - Best App Design, Scottish Design Awards 2014- Kames Capital European rebrand - delivered the full advertising and integrated mix in a range of languages

• 

  Iprospect

  Sept 2016 - Dec 2017

  Account manager

  My role as an Account Manager involved client interaction and management, strategic planning, project management, and a commitment to delivering value and driving success for both clients and Dentsu. I supported the positioning and growth of Dynamic Creative by creating a central hub of excellence providing resources including best practices, education and information to support pitch presentations.I orchestrated seamless collaboration across cross-functional teams, ensuring the timely delivery of projects while upholding the highest standards of campaign quality. I generated regular performance reports and presentations, translating data into actionable and valuable insights to both clients and internal stakeholders. In my first year, I won the Google ‘Best Use of Creative’ award for the work we had done for one of our clients, Shop Direct where we delivered 16.7% year on year revenue growth and 75% uplift in brand recognition. Show less

• 

  Dentsu

  Oct 2018 - Jan 2024

  My current role at Dentsu consists of two focus areas – Dynamic Creative' and Diversity and Inclusion. Within dynamic creative, my responsibilities and achievements are: - Helping brands understand their consumer behaviour and insights, combined with data signals (location/weather etc) and media strategy, to achieve precise targeting and personalised messaging - Providing new and tailored solutions to clients’ business challenges that result in increased operational efficiencies. - Evolving business plans for growth by expanding Dentsu's Dynamic Creative offering to reflect clients' needs, industry trends and technology advancements.- Establishing and managing cross-teams functional relationships to influence decisions and Ways of Working, to achieve best in class standards. - Advising executive leadership on industry trends and product offering - Seeking new business opportunities by devising packages and high-quality proposals resulting in new clients won for Dentsu and year on year revenue growth of 20%.- Strategically leading the Dynamic Creative team while fostering growth in data, creativity, and technology skills. I have instilled effective team management practices and cultivated a high-performing culture. I drive forward diversity and inclusion initiatives via my involvement across employee resource groups 'Parents & Carers', 'ONE' (for gender equality), and 'Wellbeing': - Spearheaded the growth of #IAmRemarkable programme across dentsu and facilitated workshops empowering teams to speak about achievements, challenge imposter syndrome and unconscious bias towards self-promotion. Feedback revealed increased confidence and programme referral more than 90%.- Embedding 'wellbeing' within our organisation DNA via a programme of events, training and a hub of resources that’s easily accessible.- Speaking on panels across topics ‘Empowerment’, ‘Imposter Syndrome’, ‘Wellbeing’ and ‘leadership’, using personal experiences to inspire and motivate. Show less I provided strategic growth direction for major client accounts and their brands across variety of sectors (food and drink, retail, leisure, automobile, finance and more) while establishing operational frameworks and best practices for both internal and external stakeholders at Dentsu. Brands that I worked with include Puregym, The Very Group, Ultimate Finance, Skipton, Mondelez (Cadbury), Frank Knight and more. As a deputy to my team leader, I assumed leadership, coaching, and support roles for line managers, implementing impactful team management practices in alignment with Dentsu's performance development and career progression frameworks. Clients consistently recognised me as a trusted industry expert, attributing this to my record of award-winning campaigns and adept influence and communication skills. My role regularly demanded critical thinking and effective problem-solving across diverse projects.Notably, in 2019, I was selected as a finalist for the 'Women in Leadership' programme at Dentsu, followed by another recognition in 2020, where I was shortlisted as the 'Agency Rising Star' at the 'Marketing Society Awards'. Show less

  • Partner Dynamic Creative

    Aug 2021 - Jan 2024

  • Head of Dynamic Creative, Presto

    May 2020 - Nov 2021

  • Associate director at Presto

    Oct 2018 - May 2020
• 

  Self-employed

  Jan 2024 - now

  Brand and business strategy consultant
• 

  Egg

  Jan 2024 - now

  Strategy director

  Providing strategic direction to grow and amplify Egg's brand, community and offerings whilst playing a key role in connecting, inspiring and empowering women in business.