Frannie Sprouls

Experience

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  The Daily Nebraskan

  Sept 2010 - Apr 2012

  Beat Reporter

  Within six weeks of starting as a general assignment reporter, I became the beat reporter covering the Residence Hall Association. I went on to cover the Association of Students of the University of Nebraska, the University of Nebraska Board of Regents, and sustainability. During the spring 2012 semester, I was the unofficial bedbug beat reporter and covered the bedbug outbreak in the residence halls. In the span of two years, I wrote more than 200 articles and averaged four articles per week.

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  Patch.com

  May 2011 - Aug 2011

  Freelance writer

  As a freelance writer, I covered environmental stories and events in Oakdale, Minnesota.

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  Prairie Schooner

  Jan 2012 - May 2014

  Production Assistant - Air Schooner

  As part of an Undergraduate Creative Activity and Research (UCARE) project, I was a production assistant for Air Schooner, a podcast for the University of Nebraska–Lincoln’s literary journal, Prairie Schooner. I worked closely with journalism professor Scott Winter, who was one of the podcast cohosts, along with Stacey Waite. My responsibilities included reviewing and cutting clips from interviews, editing audio, conducting studio interviews, managing social media, and build full episodes. I also was the main producer on the Reading Series episodes, writing episode copy and collaborating with the host. My final UCARE report and UNL Honors Program thesis was the Air Schooner Production Assistant Manual for any future production assistants. Show less

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  The Daily Republic

  Jun 2012 - Aug 2012

  Reporting Intern

  As a general assignment news reporting intern, I covered a variety of stories, many of which were health or medical related. One of the biggest stories I worked on was an enterprise article about the Hutterite gene and if it was affecting any of the Hutterite communities near Mitchell, South Dakota. Another big project I worked on was the 2012 Progress Edition of the Daily Republic, which required driving to seven different towns to gather historical photos and recreating modern versions.

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  The Daily Nebraskan

  Aug 2012 - May 2013

  Copy Chief

  I stepped into my first manager role as copy chief at the beginning of my junior year, and led a team of 7-10 copyeditors. I organized copy desk schedules, ran weekly meetings, and was slot editor three nights a week. Ahead of the new semester, I rewrote and updated the DN Stylebook for the 2012-2013 school year. I also ran editing seminars to help improve copyeditors’ skills.

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  Nebraska Transportation Center

  Feb 2013 - May 2013

  Writer/Editor

  As writer/editor, I worked on different articles for the Nebraska Transportation Center and Mid-America Transportation Center newsletters. I also wrote and edited research tech briefs.

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  Arkansas Democrat-Gazette

  May 2013 - Aug 2013

  Copy desk intern

  As a copyediting intern, I worked the night copy desk shift as a rim editor, editing an average of 15 stories per night. I shadowed various positions on the copy desk—wire editors, slot editors, and late-night editors—and learned about the production side of newspaper journalism. I honed my news editing skills, particularly my headline writing.

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  The Daily Nebraskan

  Aug 2013 - May 2014

  Associate News Editor

  I worked with the managing editor and assigning editor to run the Daily Nebraskan news desk by helping lead weekly budget meetings and collaborating on daily budgets, as well as being in the rotation of proofing and approving the final pages. I sat down with reporters when editing their stories to provide real-time feedback and led biweekly seminars to help develop their reporting skills.

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  The Denver Post

  Jun 2014 - Aug 2014

  DJNF Copy Editing Intern

  As a Dow Jones News Fund copyediting intern, I was assigned to the Denver Post and trained at the University of Texas at Austin Center for Editing Excellence. I worked the night copyediting shift, editing news and business stories as well as writing headlines for the print edition. I also helped edit proofs for both of the sections, as well as the sports page proofs when needed.Achievements include:• Covered features copyediting shifts for two different periods during the summer• Contributed to Shiny Objects, the Denver Post nerd blog• Volunteered to cover the OK Go concert, which included a pre-concert interview and post-concert coverage Show less

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  Human Capital Media

  Sept 2014 - Jun 2016

  Copy editor

  As the copyeditor, I edited content for Human Capital Media’s three magazine brands—Chief Learning Officer, Talent Management, and Workforce—as well as eight weekly electronic newsletters and digital content. I collaborated with events and marketing to ensure consistency among all campaigns and event copy.Achievements include: • Implemented new copyediting process and introduced staggered print production proofing alongside designers • Updated Human Capital Media style guide

• 

  Guerrero

  Jun 2016 - now

  As editorial director, I lead the creative department—which includes editors, staff writers, photo editors, and designers—and sit on the leadership team. I collaborate closely with the art director, senior editor, and photo + video director to drive efficient processes and ensure creative quality across brands. I set and execute on the editorial strategy that expands our content offerings beyond our foundation of executive profiles and grows our digital audience. I also lead the implementation of artificial intelligence into creative department processes. Achievements include: • Writing Guerrero AI Standards and creating the AI Committee, which includes representation from creative, marketing, and operations leaders• Implemented process for AI-assisted feature production that increased new content to 65% of total published content • Increasing Hispanic Executive pageviews by 50% in twelve months• Launching editorial and photo comms process with senior director of client services• Streamlining final print production stages with initialing checklists to reduce errors• Assisting with new digital ad products and building out SEO best practices Show less As editorial manager, I took on additional leadership responsibilities within the creative department in addition to my role as managing editor of Profile magazine. My direct reports still included the staff writers and added any new editor hires. I led weekly content critiques, enhanced department scorecards, and built out a recognized revenue forecast for our feature production. I started working with a cross-departmental team of sales and client services to address feature production setbacks. Achievements include: • Transitioned all Guerrero brands to new websites, building out new posting and maintenance processes and training creative department • Built recognized revenue forecast for sponsored feature production Show less As senior editor, I provided mentorship to editors and staff writers; maintained best practices for editorial quality, which included training editors and writers on needed style guide changes and editorial trends; proactively updated and maintained the Guerrero style guide, manuals, and best practices; and assisted the editorial director with process improvements, tracking metrics, and other assistance where needed. My direct reports during this time were the staff writers.I also was the managing editor for Profile magazine. I oversaw the quarterly print issue production, led freelance and staff writers to craft compelling executive features, collaborated with sales to create a yearly editorial calendar, and worked closely with design and photo. My other responsibilities included the biweekly newsletter and its strategy, social media strategy, and web development for the brand. Achievements include: • Updated the Guerrero style guide• Brought back weekly editorial scorecards • Implemented new editor assigning process to ensure balanced workload across brands• Assisted editorial director with bringing back staff writer role at Guerrero and improving writer processes Show less As digital content manager, I worked primarily with Guerrero’s Hispanic Division brands: Hispanic Executive, The Alumni Society, and NextGen Collective. I led the brands’ email communications and social media strategy, and coordinated with The Alumni Society team to assist with event and sales collateral, produce website content, and complete any website maintenance.In addition to the Hispanic division brands, I assisted with social media strategy, website maintenance, and editorial work for the other Guerrero brands: American Builders Quarterly, American Healthcare Leader, Modern Counsel, and Profile.Achievements include: • Launched biweekly careers newsletter for The Alumni Society • Produced The Alumni Society Class of 2018• Launched first iteration of The New Majority (now The Latino Majority) podcast that aligned with the Class of 2018 • Built initial social media strategy for Hispanic Executive, The Alumni Society, and other Guerrero brands Show less As editor for Hispanic Executive, I oversaw the production of the bimonthly production of Hispanic Executive’s print magazine, led freelance writers to craft compelling executive features, collaborated with sales to launch a yearly editorial calendar, and managed the biweekly Hispanic Executive newsletter. I worked closely with guest editors to build special sections, such as the 2017 Top 10 Líderes issue. In addition to Hispanic Executive, I assisted with webpage design and creation, online content, emails and newsletters, and social media for The Alumni Society. Achievements include: • Wrote 10+ features in addition to brand management • Built Guerrero Style Guide from individual brand style guides Show less

  • Editorial Director

    Jun 2022 - now

  • Editorial Manager

    Jul 2021 - Jun 2022

  • Senior Editor

    Apr 2019 - Jul 2021

  • Digital Content Manager

    Jan 2018 - Apr 2019

  • Editor, Hispanic Executive

    Jun 2016 - Jan 2018