
Roy Copans
Sales Associate Cashier and Server

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About me
Senior Associate Brand Manager @ The Hershey Company | Brand Management
Education

Brigham Young University
2019 - 2021Master of Business Administration - MBAActivities and Societies: MBA Candidate, BYU Class of 2021

Brigham Young University
2008 - 2015Bachelor's degree Political Science and Government
Experience

Nielsens Frozen Custard
Sept 2007 - May 2008Sales Associate Cashier and Server
1757 Golf Club
May 2009 - Dec 2009Pro Shop, Starter, Cart and driving range maintenance
The Church of Jesus Christ of Latter-day Saints - Human Resources
Dec 2009 - Dec 2011Missionary• Two year service as missionary for The Church of Jesus Christ of Latter-day Saints in southern Africa• Moved areas and changed partners every 3-6 months, gained ability to adapt quickly to new environments and work well with individuals from different cultural/ethnic backgrounds • Supervised a congregation of 80-90 people for four months in southern Botswana

Pool Service Company
Apr 2012 - Aug 2012Home Pool Maintenance
Academy for Creating Enterprise
Jan 2013 - Apr 2013Intern• Piloted developmental program for young entrepreneurs in Zimbabwe, Africa teaching business management and self-reliance skills, mentored 1-3 aspiring business owners weekly • Helped fund $50,000 to the Academy for Creating Enterprise through significant progress and success of consultation with entrepreneurs

The Church of Jesus Christ of Latter-day Saints
Jun 2013 - May 2015MTC Teacher• Aided and taught experienced, professional adults about conflict resolution, social skills, media skills, presentation skills, and how to adapt and teach in diverse situations • Interacted personally with the senior volunteers on a daily basis, mentoring and advising them individually in preparation for their specific assignments • Creatively resolved conflicts within the classroom• Managed weekly large training meetings for 75-150 senior volunteers

General Mills
Jan 2014 - Apr 2014Intern• Managed a project of cultivating ideas and conducting research to create a culture of innovation• Developed a competitive program to motivate employees for idea submission and selection• Consulted weekly with Vice President of HR for General Mills Canada to collaborate project efforts

Course Hero, Inc.
Jun 2014 - Aug 2014Intern• Demonstrated strong networking and communication skills in collecting and contributing notes, study guides, and other class materials to the Course Hero Knowledge Drive• Reached out to 40+ students from universities across the country, compiling over 1,500 school documents• Donated 155 books to students in Africa as a result of the collected school documents

Zenefits
Jun 2015 - Jun 2017Associate Benefits Advisor/Account ManagerAs a licensed Benefits Advisor, my role is to support Zenefits’ continually growing client base with all of their company benefits needs, including medical, dental, vision, life, and disability insurances. I provide direct, one on one support to small company CEOs and administrators as they near their insurance open enrollments, helping to educate them on the evolving insurance marketplace and ultimately helping them make the right benefit decisions for their company. An important aspect of this role is also to work directly with insurance carriers resolve any enrollment discrepancies and other post-enrollment issues by communicating with these carriers and managing audit processes within the Zenefits platform. Account Manager responsibilities have included assisting these small companies with making changes to HR features such as PTO policies, onboarding new employees, and providing insurance advice and support throughout the year. This requires both a comprehensive knowledge of Zenefits' online platform as well as small group insurance. Other responsibilities have included working on internal teams that provide direct product improvement feedback to project managers and engineers, as well as on teams of Benefit Advisors that manage a book of insurance renewals in specific geographic regions. I managed various books of business in different geographic regions including California, the west/midwest, and the southeast U.S. Show less

Varsity Tutors
Aug 2017 - Oct 2017Inside Sales RepresentativeConsulted with prospective clients, effectively communicating the benefits of tutoring and selling tutor services. Sold tutoring hours to new clients via inbound leads and worked with internal teams to strengthen relationships with both new and existing clients in order to guarantee continuous revenue.

Reputation.com
Oct 2017 - Jul 2019Mid-Market Customer Success ManagerI partner with Reputation.com's Mid-Market client base segment to optimize their online reputation by training them with Reputation’s product and services through video conferences and the creation of training materials. I manage an ongoing book of 130-150 mid-market size accounts, performing monthly check-in calls, proactively providing strategic consultation on their digital marketing strategies, reactively responding to and solving all customer service cases, and renewing each client's annual contract. In order to be successful I need to meticulously plan each day and week to ensure all proactive check in and renewal work is completed while allowing time each day to answer inbound calls and emails for clients needing immediate assistance. I partner cross-functionally with internal teams at Reputation such as coordinating the processing of EDI files with our integrations team, working with our social media team, and more in order to create the best experience for each client and maximize their ROI. Show less

The Hershey Company
May 2020 - Aug 2020Associate Brand Manager Intern- Responsible for developing a 3-year strategic growth plan for the Bubble Yum brand. Will conduct analysis on current business performance, consumer insights, and perform a category/competitive assessment in order to understand market dynamics, what opportunities exist for future growth, who the target consumer is and how to reach them, brand positioning, innovation potential, and more.

The Hershey Company
Jul 2021 - now• Managed The Hershey Company's seasonal Halloween product portfolio, driving over $1B in gross sales in 2023.• Oversaw the execution of the 2023 year plan and strategized for 2024 and 2025 Halloween programs, focusing on innovation and revenue growth, driving programs through internal gate approval to communicating sales materials to national sales team and presenting to key customers in seasonal line reviews. • Led the program to achieve targets in dollar sales, market share, and margin growth. Show less
Senior Associate Brand Manager
Jan 2023 - nowAssociate Brand Manager
Jul 2021 - Jan 2023
Licenses & Certifications

Health and Life Insurance Producer
National Insurance Producer RegistryJun 2015
Languages
- enEnglish
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