Esme Berrington

Experience

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  Solve® - SEO & Web Design

  Jan 2018 - Jan 2022

  Key day-to-day tasks:- Carry out SEO reviews for key clients, focusing on both on-page and off-page SEO – deliver technical documentation for on-site recommendations.- Monitor clients’ backlink profiles and take action as necessary to protect against algorithmic penalties.- Use Google Analytics and other analytical programs to deliver key campaign performance reports to clients on a monthly basis.- Manage and maintain the organisation’s website(s)- Write and optimise content for the website and social networking accounts such as Facebook and Twitter- Track and analyse website traffic flow and provide regular internal reports- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion- Continually work on the Search Engine Optimization of the website(s)- Continually assess all websites for usability, accessibility and User Experience, improving and optimising the online quote engine/funnel.- Fix any errors or bugs in online content- Edit and post videos, podcasts and audio content to online sites- Design and implement social media strategy to align with business goals.+ More Factors Show less

  • Digital Marketing Executive

    Oct 2017 - Jan 2022

  • Search Engine Optimization Specialist / SEO Account Manager

    Jan 2018 - Dec 2021
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  Freelance

  Jul 2021 - now

  Search Engine Optimisation & Digital Marketing Consultant

  - Provide 1-2-1 training sessions over video call and face to face sessions- Creating templates, example resources & detailed how to videos- Collaborating on projects, writing up detailed SEO strategies & lesson plans - Listening to goals and creating custom solutions inline with the budget & timeframe available to them- Providing training for agencies & SME businesses- Teaching fundamentals and / or high level advanced SEO techniques- Giving constructive feedback, identifying weaknesses and clearly breaking down the steps needed to improve Show less

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  Travelopia

  Oct 2021 - now

  Search Engine Optimisation Specialist

  Global SEO specialist for Sunsail & The Moorings:- Develop and implement SEO strategies remotely that integrate seamlessly and compliment each countries digital marketing plans.- Manage projects and timelines across different timezones and language barriers. - Meet monthly & quarterly goals, present to marketing directors & company VPs on a regular basis.

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  Falmouth University

  Apr 2022 - Sept 2023

  Associate Lecturer

  Writing and delivering ESF SEO course for Falmouth University