Danny Noel

Experience

• 

  Weston Bakeries

  Jan 1993 - Jan 1995

  Coordonateur Marketing/ Promotion Coordinator

  • Category Management leader• Sponsorship Management.• Promotion coordination

• 

  Metro Inc.

  Jan 1995 - Jan 2003

  • Negociation of preferred vendors ($500k) • Category strategy. • Negotiating partnership with CPG vendors• Cross Category project management (Design, R&D, Quality)• Coaching of Product Development Assistant • Managing weekly Flyer activity• Supervising Assistant• Negociating purchases with CPG vendors in different categories

  • Procurement

    Jan 2002 - Jan 2003

  • Chef developpement produit marques Privées/ Private Labels Product Developement Manager

    Jan 1997 - Jan 2002

  • Mise en marché/ Buyer Metro Quebec banner

    Jan 1995 - Jan 1997
• 

  Université du Québec à Montréal

  Jan 1999 - Jan 2002

  Seminar Lead

  Negociation and Category Management

• 

  Canada Bread Company, Ltd.

  Jan 2003 - Apr 2013

  • Insights lead for Metro National – Bakery (Category Champion)• Loyalty programs management and recommendations• Category health check• Internal and external training to maximize utilization of Retailer specific data sourcesKey RealisationsCreation of a Shelf Space Optimisation system tool : The system determines optimal dimensions of a store’s Bakery shelf space. The system I developed led to significant reduction of outdated products, thus allowing for reduced Operations Costs. This category solution is highly used with Retail Customers during contract negotiation. New Commercial Bakery Assortment test at Super C: Leveraging Dunnhumby Insights and Decision Hierarchy tree, I worked in collaboration with Super C Merchandising team to determine an optimal Commercial Bakery product assortment. The collaborative work led to 50% skus being rationalized. The new assortment is being tested in 4 Super C stores as of November 8th, 2012, for a 12 weeks period. Pre and Post test performance measure will be completed in collaboration with Dunnhumby. Show less • Category analyst coaching and development• Assortment and Planogram solutions• Trade Marketing recommendations• Training and Support (Key Account, Sales, Marketing, Finance)• Market IntelligenceKey RealisationsCreation of a « penny profit simulator » tool: Development of a Promotions Profitability simulation tool to help identify Retail promotions that are profitable to Canada Bread. Utilization of the system allowed for Promotions profitability to grow by 18% within a year.Planography : Planography was not existing at Canada Bread. I developed Planography norms within Commercial Bakery that answered both Marketing and Retail strategies. I communicated planograms internally and externally to ensure collaboration of Canada Bread Sales teams and Retailer Operations teams allowing for flawless execution. Show less

  • Customer Insights Manager

    Jan 2011 - Apr 2013

  • Category Manager - Quebec region

    Jan 2005 - Jan 2011

  • Key Account Manager

    Jan 2005 - Jan 2009

  • Category analyst

    Jan 2003 - Jan 2005
• 

  Molson Coors

  Apr 2013 - Nov 2019

  • Senior Category and Insights Manager Quebec

    Nov 2017 - Nov 2019

  • Category Solution manager

    Apr 2013 - Nov 2017
• 

  Molson Coors Beverage Company

  Nov 2020 - now

  • National Senior Category Manager and Insights

    Dec 2023 - now

  • Senior Category Manager and Channel Marketing Atlantic

    Nov 2020 - Nov 2023