Sara Gonzalez

Experience

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  DDB

  Feb 2019 - Oct 2019

  Marketing Account Executive

  Led and developed small and medium campaigns for McDonald's according to sales and awareness KPIs. Including PR, BTL, and digital campaigns. Day-to-day account management: Digital media plans, POP production, emailing (Salesforce), CRM, app's publicity (push, banners, and offers). Coordinated events in the communications area and support new releases.Marketing brief analysis and development of 360 strategies. Creative team management. budget, billing, and communication with allied agencies. Show less

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  Sancho BBDO

  Oct 2019 - Nov 2020

  Business Operation Manager

  Led and developed small and medium campaigns for "Almacenes Éxito" (Biggest retail in Colombia) focused on technology, home categories and B2B alliances according established to brand KPIs.Day-to-day account management: Management of multiple ad flows, including the master flow which coordinated how creatives were delivered. Led production according to digital and ATL guidelines. Support in annual big campaigns. Direct relationship with media agencies on the proposals of personalized communication strategies according to the target audience. Project management and customer support. Show less

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  Geometry Colombia

  Nov 2020 - Feb 2021

  Marketing Account Executive

  Team leader and project management for 3 brands such as Conmebol, Tostacafe, Unicentro Bogotá shopping center.Conmebol:Led and implemented a digital and BTL experience for international VIP guests of the "Copa Libertadores".Led development, production, and delivery of merchandising kits for VIP sponsors at LATAM level (Brazil, Ecuador, Peru, Argentina, and Uruguay) for "Copa Libertadores". Tostacafe:Managed launching of the new image of Tostacafe (Oma café) packaging nationwide.Unicentro Bogotá: Managed a new loyalty plan for the shopping center. Managed campaigns implementing a strong digital strategy in collaboration with the media agency. Including working with influencers, developing landing pages and digital guidelines according to the objectives of the campaigns.Day-to-day accounts management: Delegated responsibilities to interns. Project planning, meetings with clients and internal teams. Show less

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  Sancho BBDO

  Feb 2021 - Oct 2021

  Business operation manager

  Led and developed medium and big campaigns for Alpina according to sales, communication, and awareness KPIs. For categories such as fresh and semi-ripe cheeses, and Alpina yogurt.Managed the launching of brand new yogurts inspired by “Colombian flavors”.Manage the development and launching of “www.cocinemosjuntos.com.co”. Newest Alpina communication platform in Colombia.Explored new communication strategies for fresh and semi-ripe cheeses. Development of 360, B2B, B2C, and internal marketing strategies.Day-to-day management of the account: Managed media plans, manage budgets, led the production of digital and ATL guidelines for campaigns. Product repositioning. Development of organic content for social media. Market research, and commercial strategies. Understanding of the dairy category. Project management and customer support. Analyze and interpret business results. Create and assist reports for online and o!ine campaigns, including social media. Show less

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  Farm Boy Inc.

  Feb 2023 - Sept 2024

  This position is responsible for contributing to the coordinated efforts of preparing high-quality products for Farm Boy retail stores. The performance of the duties must align with all Food Safety standards, and ensure a quality service approach to all customers, employees and suppliers. All responsibilities must be performed in a manner consistent with the Farm Boy Way.• Supervise the Department activity ensuring that goals are properly communicated and attained.• Oversee team members and provide direction and support.• Ensure that all products produced in the facility meet the standards for quality and portion size.• Load orders into the Central Kitchen business system and print production schedules.• Ensure products are properly labeled and loaded into totes.• Assist, relieve, and train designated departmental personnel as requested by the Production Manager.• Ensure compliance to company policies and procedures including cleaning, sanitation, government regulation and food safety.• Ensure proper Health & Safety practices are adhered to for efficiency and work safety.• Create and encourage a team-oriented work environment.• Actively participate in the ongoing effort to improve business practices.• Practice proper care and maintenance of all equipment.• Recognize contributions by showing appreciation for individual excellence. Show less Provide superior customer service and support Farm Boy’s vision of the best fresh shopping experience.Assist in the development of the team by supporting the training, coaching and recognition while maintaining a high level of confidentiality and trust.Effectively communicate and support the team with huddles, product knowledge, corporate policies and procedures and Health and Safety.Floor support and supervision, including serving customers, merchandising and rotation, breaks and general department cleanliness.Support office management (e.g. completing inventory and orders, invoices, scheduling, payroll). Show less

  • Department Manager

    Aug 2023 - Sept 2024

  • Assistant Department Manager

    Feb 2023 - Aug 2023
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  VGW

  Sept 2024 - now

  Account Executive

  Create trusted relationships with players:Build relationships and trust with the players through friendly and helpful service in line with their expectations. Go above and beyond to solve players’ queries as satisfactorily as possible.Confidently handles high-level escalations and diffuses heated situations.Strategic decision-maker:Be your own analyst and manage a portfolio of 250+ players strategically. Monitoring and reacting to the performance of your portfolio on a regular basis. Choosing where to focus in order to achieve goals while keeping the business and the players' best interests in mind.Monitor and analyse player activity and behaviour to identify drops and spikes, proactively acting on opportunities to enhance the player’s experience .Increase retention and monetization of your portfolio, positively impacting Chumba’s revenue.Aim to follow the company's processes:Compliant with all team and business mandates with minimal supervision.Attention to detail to ensure that your communication with the players is in line with the company's business model.Build and maintain close relationships with internal stakeholdersMaintain close contact and relationship making sure to stay on top of changes and releases. Work closely with the Account Executives and Account Managers to ensure that everything is in line and that the players are satisfied. Show less