Tracy Meckler

Experience

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  Cashwise Foods

  Jun 1999 - May 2003

  Cashier

  Worked as a front end cashier, in the flower shop, and also the service counter. In June of 2002 was promoted to front end shift manager.

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  Fargo-Moorhead Convention and Visitors Bureau

  Jan 2002 - Jan 2003

  Special Events Intern

  Worked on various tasks given for events throughout the year in Fargo.

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  Scheels

  Jan 2002 - Apr 2002

  Intern Display Specialist

  Worked on indoor displays at Scheels in West Acres Mall. Created and submitted plan-o-grams to other Scheels in our region.

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  Clear Channel Communications

  Aug 2002 - Dec 2002

  Y-94 On-Air Intern

  On air personality on Y-94 top 40 station in Fargo, ND. Otherwise known as "Tracy the Intern".

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  KVLY-TV

  Dec 2002 - Nov 2003

  Account Executive

  ProspectingCold callingCollaborate with creative department to develop advertising conceptsScript writing Voice over workWhile working at KVLY I started as an intern from Concordia College but was a full-time employee at KVLY. I worked on getting new clients to advertise on TV on a regular basis. I worked on new advertising promotions and schedules to meet each clients individual needs.

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  WDAY-TV

  Dec 2003 - Jun 2013

  Account Executive

  Proven sales success averaging 16% revenue growth annually. Tripled revenue growth in eight years.Create and present proposals designed to sell marketing solutions.Prospect new clients for WDAY/WDAZ-TV, EDAY-TV, WDAY-AM 970 Radio, and Forum Communications internet properties.Develop and maintain relationships with corporate, advertising and public relations communities.Collaborate with creative department to develop advertising ideas for clients.Resolve billing discrepancies and assist in collections of past due accounts.Manage and service all aspects of clients advertising schedule. Show less

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  Fargo Moorhead West Fargo Chamber of Commerce

  Jul 2013 - Jun 2021

  Membership and Advertising Sales Manager

  Sell new memberships obtaining and/or exceeding the sales goals Create annual business plan and budget for the membership departmentDevelop, implement, and evaluate a strategic plan for the recruitment of new members to meet annual membership goals. Develop, implement, and coordinate an annual membership campaign utilizing volunteers and staff to accomplish goals set in the annual business planProspect and identify qualifying membership leads Promote Chamber's services and events to new and existing members such as affinity programs, advertising, sponsorships and marketing opportunitiesDesign and provide weekly sales and prospecting report Develop, implement and evaluate a strategic plan for the retention of current members to meet annual membership retention goals. Work with the Membership Relations Coordinator to develop and execute a new member contact program, during a new members first two years to integrate and engage them, ensuring renewalPerform exit interviews with cancelled members to determine the reason for the drop and possible engage in a possible re-saleResponsible for re-sales (collections) of delinquent memberships more than 90 days past dueInvestigate and resolve any member concerns as appropriate, including Chamber staff necessary to resolve the concernAttend appropriate new member ribbon cuttingsProvide a monthly recap to inform staff of all new and cancelled members, to be provided at the first weekly staff meeting of the monthWork with the marketing department to ensure proper marketing to and promotion of members, appropriate materials and website brandingAdvertising sales which includes: Directory, FMWF Website, Ebridge, and Bridge publicationEnsure accurate communication with existing members regarding The Chamber activities and events that could benefit themTrack and monitor sales and retention goals on a monthly basisProvide information and content for the Chamber's monthly newsletter, The Bridge Show less

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  TNT Kid's Fitness

  Jun 2021 - Sept 2023

  Public Relations & Marketing Director primary role is to engage with volunteers, donors, community partners and TNT team members to provide an excellent experience with the TNT organization. This role oversees internal and external messaging, corporate sponsorships, development, and management of TNT’s overall marketing plans that promote the company’s brand, products, or services, and generates revenue growth. Primary responsibility is to lead and manage the overall marketing strategy of TNT. Develop and execute marketing plans that promote the company’s brand, products, or services, and generate revenue growth. Manage and mentor a team of marketing professionals, including hiring, training, and performance evaluations. Show less Primary role is to engage with volunteers, donors, community partners and TNT team members to provide an excellent experience with the TNT organization. Oversees internal and external messaging and hospitality to provide consistent communications, branding strategies and systems that track the consumer consuming practices, increase awareness, and lead organization major fundraising events. Which include Giving Hearts Day, Winter Challenge, Break the Barrier Partners, Gala, and ABLE Games.Operational efficiency to identify improvement opportunities and implement processes to ensure streamlined operations and high levels of internal and external audiences experience satisfaction. Oversee volunteer and event planning and building relationships in the community.Oversees Marketing and Brand Strategy for TNT Kids Fitness, Giving Hearts Day, ABLE Games and ABLE in School. Manages overall marketing budget for TNT Kid's Fitness, ABLE Games, and ABLE in School.Leads corporate sponsorship efforts for TNT Kid's Fitness, ABLE Games, and ABLE in School. Participates in strategic planning and organizational structure of TNT Kid's Fitness.Manages the performance of a team of five in marketing to implement TNT's mission of "unlocking protentional through movement." Show less

  • Public Relations & Marketing Director

    May 2023 - Sept 2023

  • Public Relations & Resource Development Director

    Jun 2021 - May 2023
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  Grand Farm

  Sept 2023 - Dec 2023

  Business Development Manager

  Sales and Business Development: Design and renew sales proposals and identify potential opportunities for upselling or cross selling our products and services. Collaborate with the sales team to follow up on leads and convert prospects into partners. Partner Relationship Management: Build and maintain strong relationships with our partners, ensuring their satisfaction, addressing concerns promptly, and conducting customer satisfaction surveys. Act as the liaison between partners and the Ecosystem and Program Management Office. Project Management: Oversee and ensure the fulfillment of partner deliverables, coordinating with internal departments such as Marketing and Operations to meet partner expectations. CRM and Database Management: Maintain an accurate database of partner information in the customer relationship management (CRM) system. Events and Activities: Coordinate with partners on activities out at the Farm and assist with on-farm projects and Grand Farm events. Sales Support: Educate and inform clients about our products, services, and special offers. Provide support to the sales team by identifying and communicating potential opportunities. Marketing and Advertising: Support marketing and advertising campaigns, ensuring partners are informed about relevant initiatives. Show less

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  Sanford Health

  Feb 2024 - now

  Development Officer

  Carries out a variety of healthcare development opportunities to further the mission of Sanford Health. Key responsibilities include managing a portfolio of Children's Miracle Network corporate partners, third party fundraising events, annual giving, donor stewardship and special event coordination. Additional responsibilities include making personal contacts with and soliciting gifts from corporate donors and prospects, leading specific Children's Miracle Network fundraising campaigns, and collaborating with support team on marketing and special events. Has an entrepreneurial spirit to identify and implement development opportunities as well as self-initiating skills and desires. Show less