Martin Karakolev

Experience

• 

  Comsys Ltd

  Jan 2000 - Aug 2005

  Sales consultant

  Satisfy customers needs through Comsys's products.SalesPush connected sales.

• 

  MULTIRAMA

  Sept 2005 - Aug 2007

  Plan and deliver annual, quarterly and monthly sales.Choose products and product positioning on shelves.Manage sales team.Push connected sales. Satisfy customers needs through Multirama's products.SalesPush connected sales.

  • Store Manager

    Sept 2006 - Aug 2007

  • Sales consultant

    Sept 2005 - Aug 2006
• 

  Solytron

  Sept 2007 - Oct 2008

  Product Manager

  Develop and execute sales strategy for several brands in Solytron portfolio (AMD, Intel, ECS, MSI, Corsair, TakeMS, POV, Lite­ON, XFX, Zotac)Brand positioningDevelop price policies for managed brands.Develop marketing strategy of managed brands.Increase share of sales of above brands both in Asbis and BG market.Plan and deliver annual, quarterly and monthly Revenue and GP for managed brands.Develop sales channel for managed brands.Develop loyalty program with customer channel.Sales to key customers.Negotiate better terms with vendors.Develop internal sales incentives.Provide sales trainings for sales managers in order to grow sales of managed brands. Show less

• 

  Comtrade Distribution

  Oct 2008 - Sept 2009

  Product Manager

  Develop and execute sales strategy for several brands in CT Computers BG portfolio (LG, Apacer, Kingston)Brand positioningDevelop price policies for managed brands.Develop marketing strategy of managed brands.Increase share of sales of above brands both in CT Computers and BG market.Plan and deliver annual, quarterly and monthly Revenue and GP for managed brands.Develop sales channel for managed brands.Develop loyalty program with customer channel.Sales to key customers.Negotiate better terms with vendors.Develop internal sales incentives.Provide sales trainings for sales managers in order to grow sales of managed brands. Show less

• 

  ASBIS

  Oct 2009 - Dec 2013

  Define company goals, mission and vision on BG market.Lead company to consistent Revenue and Profit growth from 2011 to 2013.Under my leadership Asbis Bulgaria grew from 48M BGN revenue to 84M BGN revenue. EBITDA increased by 150%. This achieved on a market segment with 3% year to year growth on average for the period.Develop and execute long term strategy in line with company goals.Build a team of professionals aligned to company goals.Developed and implemented compensation structure aligned with company goals for all departments.Annual budget planning and execution.Quarterly planning and execution.Monthly follow up, evaluation and further fine-tuning of quarterly and annual plans.Work with direct subordinates to align all company departments to company goals.Business processes optimization. Develop new for Asbis market niches.Continually improve effectiveness of company operations:- Negotiate better financial terms- Negotiate better logistic terms- Implemented WMS (warehouse management system)- Set up processes and individual goals improving C2C cycle.Plan and manage employees development and training in line with company goals. Show less Develop and execute sales strategy in line with company goals.Build a team of professional aligned to company goals.Develop and implement compensation structure for sales team in line with company goals.Annual Revenue and GP planning and execution in line with company budget (by products and by sales channels).Quarterly planning and execution.Monthly follow up, evaluation and further fine-tuning of quarterly and annual plans.Seek new sales opportunities.Seek and add new profitable product lines.Negotiate better terms with vendors.Develop company business with key customers. Show less Develop and execute sales strategy for several brands in Asbis portfolio (AMD, WD, Sapphire, Innovision, ECS, Foxconn, Lite-on)Brand positioningDevelop price policies for managed brands.Develop marketing strategy of managed brands.Increase share of sales of above brands both in Asbis and BG market.Plan and deliver annual, quarterly and monthly Revenue and GP for managed brands.Develop sales channel for managed brands.Develop loyalty program with customer channel.Sales to key customers.Negotiate better terms with vendors.Develop internal sales incentives.Provide sales trainings for sales managers in order to grow sales of managed brands. Show less

  • Country General Manager

    Jul 2011 - Dec 2013

  • Sales Director

    Jul 2010 - Jun 2011

  • Product Manager

    Oct 2009 - Jun 2010