Raphael Bomeisel

Experience

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  Mundo Maker

  Jul 2016 - Sept 2016

  Activities Facilitator
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  Insper

  Aug 2016 - Dec 2016

  Student Teaching Assistant (Industrial Design)
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  Boomera

  Dec 2016 - Jan 2017

  Summer Sales Intern
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  MetLife

  Jun 2017 - Jul 2017

  Winter Innovation Intern
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  Insper

  Aug 2017 - Dec 2017

  Student Teaching Assistant (Electromagnestism and Undulatory)
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  Johnson & Johnson

  Jan 2019 - Dec 2019

  Business Intelligence Intern

  | Harmonized and validated Nielsen sales databases via ETL processes(Redshift to Tableau)| Programmed in Python and SQL, supporting every Consumer Goods Insights team with tools and data;| Started and led a movement to stop plastic waste in all three branches of J&J, proving how costs would sinkif we took other measures to replace plastic needs

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  Red Bull

  Jan 2020 - Oct 2024

  | Management of indirect distribution partners (DPs) EBD São Gonçalo, EBD Origem e Latifrios (49MM BRL - 1500 clients), as well as AmBev accounts(32MM BRL – 9800 clients). Whole east-state Off Premise operation in 54 cities.| Responsible for volume, penetration, POS execution, targeting, developing and delivering share gain focusedstrategy alongside our DPs. Focused in all indirect Off-Premise channels| Owner of accounts AER, ROI and P&L, as well as training, coaching and developing our partners collaboratorsto understand how to negotiate, close and retain new business’ contracts.| Responsible for coordinating off premise's strategies in big moments, such as: Carnaval Sapucaí Downtrade POSs (ABI), Búzios Hotzone creation and development, Rock the Mountain Petrópolis, Base Adegas in Região dos Lagos (16 cities), Saquarema WSL Vivo Rio PRO 2024 (rated global benchmark) capturing 14p.p. of share vs LM (Scanntech) and 83% of total distribution points (mix penetration) increase;| Implemented mix penetration strategy in all RJ operations and reached the all time high KPI performance (increased in 24% vs previous ATH);| Ranked #2 in Q3'24 (Jul, Aug, Sep). Show less | Management indirect distribution partners (DPs) (36MM BRL - 3500 clients), as well as GTM AmBev accounts(22.8MM BRL – 15600 clients). Whole state Off Premise operation| Responsible for volume, penetration, POS execution, targeting, developing and delivering share gain focusedstrategy alongside our DPs. Focused in all indirect Off-Premise channels| Owner of accounts AER, ROI and P&L, as well as training, coaching and developing our partners collaboratorsto understand how to negotiate, close and retain new business’ contracts.| Designed and implemented a POS trade marketing strategy, (Q3’22 and Q4’22), enabling one of our worstDPs in this area to delivery Brazil’s best half year contribution (ranked 1 overall in 65 DPs)| Idealized, designed and implemented Red Bull Brazil first new flavor launch in a regional KA (later replicatedin other regionals for its success)| Mapped and designed a new client cluster, optimizing resources allocation and enabling over 3x volume and11 p.p. share growth by customized business plans (also later replicated in other regionals)| Ranked #2 (overall 17 DPMs) in H1’22 and never underdelivered our core KPIs goals Show less | Designed and Implemented an additive model algorithm (Facebook’s Prophet lib) using daily sales data. An-nual projections sinked to 1% error (previously 40%). Used by Brazil’s executive board in the BP’21.| Worked alongside Austria’s HQ Data Experts to improve and develop my model throughout 2020| Nielsen’s KPIs correlation with Market Share tools design via Python programming, which delivered cus-tomized channel/area analysis. Used in BP’21 and presented to the Latam board.| Led a team of two interns, focused on ideating, prototyping, validating and designing both desktop and mo-bile applications via SAP Analytics Cloud sharing relevant business data. This applications are used until today Show less

  • Distribution & Strategy Manager – Field Operations (FMCG)

    Aug 2023 - Oct 2024

  • Distribution & Strategy Manager – Field Operations (FMCG)

    Mar 2021 - Jul 2023

  • Sales Intelligence Trainee

    Jan 2020 - Feb 2021