Williams Oleije

Experience

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  Jumia Group

  Jan 2017 - Nov 2017

  Marketing and Advertising Specialist

  Planned, created, and executed multi-channel marketing campaigns across digital platforms (Google Ads, Facebook, Instagram, LinkedIn), driving brand awareness, lead generation, and customer engagement.Analyze marketing performance metrics using tools like Google Analytics, Looker Studio, and HubSpot, providing actionable insights to optimize campaigns, increase ROI, and refine overall strategy.Designed and implemented effective PPC and display advertising strategies, leveraging platforms like Google Ads and Microsoft Advertising to maximize ad reach, impressions, and conversions.Developed engaging content for email marketing campaigns, landing pages, and social media ads using tools like Mailchimp, Canva, and Hootsuite, ensuring consistency in messaging and branding.Collaborated closely with cross-functional teams, including sales, creative, and content teams, to align marketing efforts with business objectives and customer needs.Stay up-to-date with the latest marketing trends, tools, and best practices, proactively suggesting innovative approaches to enhance advertising strategies and boost campaign performance. Show less

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  Optimysis

  Jan 2018 - Feb 2022

  SEO Specialist and Content Marketer

  Managed and optimized websites’ content for SEO using CMS platforms such as WordPress, Drupal, Shopify, and Joomla.Created and optimized all website content for search engines including blog posts, and web pages to increase visibility and ranking on search engines. Used social media as an extension of the customer support unit and resolved various customers’ complaints and inquiries as required. Collaborated with the company’s marketers to ensure branding and promotional messages are consistent online and offline.Collected and analyzed SEO-related data from multiple sources, including Google Analytics, Google Search Console, and Google Trends, etc. for strategic decision-making. Show less

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  Nick Ponte Marketing

  Mar 2022 - Jun 2024

  SEO and Content Marketing Manager

  Conduct in-depth keyword research, competitor analysis, and content audits to identify growth opportunities and improve rankings for targeted keywords.Collaborate with cross-functional teams, including content creators, web developers, and digital marketers, to implement on-page and technical SEO strategies that enhance user experience and site speed.Monitor, analyze, and report on SEO performance metrics, using tools like Google Search Console, Looker Studio, and Screaming Frog to provide actionable insights and refine ongoing strategies.Stay updated with the latest SEO trends and algorithm changes, proactively recommending new tactics, content improvements, and innovative solutions to maintain a competitive edge.Develop and execute comprehensive SEO strategies that drive organic traffic, increase visibility, and enhance website performance using advanced tools like Google Analytics, Ahrefs, and SEMrush.Lead the creation and optimization of high-quality content across blogs, landing pages, and social media, ensuring alignment with SEO best practices, brand voice, and user engagement goals. Show less

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  Lifemark Health Group

  Oct 2024 - now

  Digital and Channel Marketing Specialist

  Lead inbound recruitment: ensuring an efficient, transparent, effective, inclusive, and equitable candidate experience, including but not limited to creating attractive job postings on internal and external job boards and niche sites.Contribute to an annual demand generation plan, working closely with the Senior Manager, Talent Acquisition and Senior Director Talent and Employee Experience.Manages a number of existing demand-generation pathways to review performance, optimize conversion, and collaborate with multiple stakeholders to ensure ongoing success and opportunity identification.Collaborates with Operations and Business Segment leads to measure the success of demand-generation pathways, communicate with internal teams on its success, and identify further initiatives that aim to improve conversion.Explores opportunities for new pathways and leads efforts to evaluate the value of channels including directory listings, partnerships, community relationships, job boards, media, etc.Oversees lead generation dashboard and develops a set of KPIs to regularly report on progress.Creates and shares a dashboard with MOM, QOQ, YOY trends.Assess and create mechanisms to track usage of system tools in support of demand gen efforts – e.g., Linkedin recruiter, Indeed, Glassdoor, CRM, CMS, careers site, landing pages, etc.Google Analytics to optimize the candidate experience and increase CTA conversions. Show less