
Ashish Singh
Executive – Channel Sales

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About me
Business Head | P&L Owner | Business Growth | Distribution/Channel Partner Management | Sales | Key Account Management
Education

IEM, Lucknow
-PGDBA Marketing Management
University of Lucknow, Lucknow
-B. Com
Department of Public Administration, University of Lucknow, Lucknow
-PGDCA
ICWA
-Cost Accountant – Intermediate
Mahanagar Boys Inter College, Lucknow
-High School & IntermediateStudied Class Xth & XIIth

La Martiniere Boys, Lucknow
1986 - 1987Studied in Class 6th & 7th.
Experience

ALLIED ELECTRONICS & MAGNETICS LTD
Jun 1998 - Dec 1999Executive – Channel SalesThis was the start of my career and I was involved in developing part of Delhi market by establishing channel sales.

INTEX TECHNOLOGIES INDIA LTD
Jan 2000 - Dec 2002Regional Sales Manager – North IndiaI was instrumental in expanding the sales and distribution operations across Punjab, J&K, Bihar, Haryana and Rajasthan. Other key activities included building and managing channel partner network, sales operations, marketing, team management and development.

ALLIED ELECTRONICS & MAGNETICS LTD
Jan 2003 - Sept 2004Product ManagerA product management role which involved expanding business across markets of Kolkata, Hyderabad, Ahmedabad, Pune, Mumbai, Punjab and Delhi. Also, launched new range of peripherals, built and expanded a separate channel for sales and achieved record-breaking sales/top line numbers.

Redington Limited
Sept 2004 - Dec 2007Zonal Manager (North & East India)My journey started as Product Manager and progressed to Business Manager and finally Zonal Manager for North and East India. I was in-charge of sales & distribution of Lifestyle products, such as Microsoft X-Box 360, Apple (Entire Portfolio) & other products in retail SBUs across North & East India. During my tenure, managed day-to-day operations of multiple branches, led and managed large cross-functional teams, expanded channel distribution for specific products, created market awareness, launched new business X-Box 360 by building a new and robust retail partner network, established Sony brand as a niche product, increased the market share of Seagate Hard Disk in Delhi and established retail network for Microsoft Gaming Business. Show less

HCL Infosystems Ltd.
Jan 2008 - nowNational ManagerI had joined the organization as Product Manager and rapidly progressed through the roles of Business Manager, Category Manager, Product Category Manager, Key Account Manager and to National Manager.During my tenure with HCL, I have handled different business/product lines such as HCL Computing Products, Nokia and Apple, both regionally and on a national level. Currently, I am heading end-to-end P&L responsibilities for the Apple APR & LFR Business in India with accountability for revenue generation, profitability, strategy planning, KAM (Key Account Management), operations, distribution/channel partner management, process improvements, cost optimization, stakeholder and team management.I have successfully achieved defined targets related to value, coverage and launched new products in coordination with retail partners. As a Member of Core Management Team, I am involved in formulating long/short term business growth strategies and action plans in alignment with overall corporate vision and goals.Some of my key achievements/initiatives have been - setting up and aligning the Apple Business with key channel partners/accounts network, driving business volumes and values through APRs (Apple Premium Resellers) and LFRs (Large Format Retails), serving as State Head for distribution verticals in UP, Uttaranchal and Delhi, scaling up the LFR Nokia business, streamlining the partner policies and processes,establishing concept of KAM at an Executive level, launching and introducing multiple new products, re-launching Nokia smartphones across the region, heading the product arm for Computing Business in India, essaying product management role and successfully competing against established market players and establishing a new vertical of business in IT Hardware in Peripherals across Pan India. Show less
Licenses & Certifications

7 Habits of Successful Manager
Languages
- enEnglish
- hiHindi
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