Krissy Tripp

Experience

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  McDonald's Corporation

  Jul 2006 - May 2011

  Swing Manager

  Lead a team of 4 to 25 people to reach daily sales & customer service goals.

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  The Maneater

  Sept 2008 - May 2011

  The Maneater

  Began as a beat writer an worked my way up to various editor positionsAs Special Projects Editor, helped four reports win MCMA Awards- Move Magazine Columnist- Student Organizations Editor- Forum Editors- Special Sections Editor

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  University of Missouri

  Aug 2010 - Dec 2011

  Strategic Design and Visual Teaching Assistant

  Taught lab sections of roughly 15 junior journalism students to use the Adobe Creative SuiteGraded quizzes, projects and exams in accordance to rubricHelped students with concept and design of four creative advertising projects

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  Young Innovations

  May 2011 - Aug 2011

  Marketing Intern

  Coordinated and analyzed over a dozen product field tests and surveys for three brand linesResearched possible avenues for new product development and advertising

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  News Tribune

  May 2012 - Aug 2014

  Digital Project Coordinator

  Launched company’s digital agency division, Front Page DigitalIncreased newspaper digital revenue by 16% in one yearUsed Google Analytics, Quantcast and Media Audit to assess readership and increase salesUtilized DoubleClick on a daily basis to track and optimize ads

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  Front Page Digital

  Apr 2013 - Aug 2014

  Digital Project Specialist

  Trained small business owners to effectively use DIY digital tools and servicesManaged social media campaign for four newspapers, HER Magazine and Front Page DigitalTrained team through lunch and learns, training sessions and four-legged sales calls

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  Trulaske College of Business | University of Missouri

  Aug 2014 - May 2016

  Crosby MBA Admissions Graduate Assistant

  Created, maintained and analyzed advertising: retargeting, social media, direct mail, SiteScout Analyzed website traffic through Google Analytics to improve website and ad performanceUtilized CRM to effectively reach prospective studentsRecruited highly qualified prospective students to MBA Program

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  Concord

  May 2016 - now

  • Lead a team of cross-functional 30 analysts, data scientists, and data engineers• Responsible for Data Science, Artificial Intelligence, Experimentation, Technical Program Management, and Analytics Strategy practices• Lead key cross-team business growth initiatives such as AI, Data Activation, CDP, & product development• Train decision scientists to think critically and deliver business-focused insights to executives• Responsible for the pillars of pre-sales, people, practice, & account leadership for Decision Science• Developed team member career growth training for new managers, work-life balance, finding your passion, & communication styles, as well as experimentation, personalization, and marketing analyticsFormerly Evolytics, a Concord Company, now Concord Data & Analytics Practice Show less As the Director of Decision Science at Evolytics, my team helps our customers make the best decisions possible, given their available data. Whether we leverage A/B Testing, data science, or traditional business intelligence, we aim to create the most meaningful dataset possible to answer important business questions. We also help with the "what now?" helping to build machine learning algorithms, personalized experiences and full-blown analytic strategies.Formerly Evolytics, a Concord Company, now Concord Data & Analytics Practice Show less

  • Senior Director Decision Science

    Sept 2021 - now

  • Director, Decision Science

    May 2016 - Sept 2021
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  #HIREBLACK Initiative

  Sept 2020 - Sept 2020

  Ally (Ready to mentor)