Michelle Liu

Experience

• 

  Webtools, LLC

  Oct 2013 - Oct 2016

  Project Manager

  - Manage various project types to adhere to client goals, branding, expectations and deadlines- Oversee the development and design of responsive websites from proposal to completion- Coordinate with team of designers and programmers to develop responsive web layouts- Conduct quality assurance testing for newly designed website; revise as needed- Track and report project status against timelines, milestones and budget- Plan, execute and track performance of Facebook and Google advertising campaigns- Research optimal keywords to increase web traffic and decrease conversion cost Show less

• 

  Joanna Vargas Skin Care

  Oct 2016 - Oct 2017

  Social Media Director

  - Develop, manage and analyze PPC campaigns on Facebook and Google Adwords- Launch brand's first Facebook lead generation and retargeting campaigns- Research keyword terms to increase web traffic, improve SEO, and decrease conversion cost- Collaborate with CEO and senior management to make analytic driven marketing decisions- Rebrand company Amazon profile through enhanced content page-Manage a team of writers and photographers to create unique web content for social platforms- Lead social influencer outreach program to develop brand relationships and increase engagement Show less

• 

  Radancy

  Oct 2017 - May 2021

  Digital Project Manager

  - Lead multiple projects involving web development, software integration, personalization, CMS and custom digital solutions- Manage project scope, timeline and budget to achieve high quality deliverable by deadline- Develop detailed project plans based on client information and requirements- Lead cross-functional meetings to communicate project status to internal and external stakeholders- Identify and mitigate project risks, forecasting impact on timing, expenditure and project goalEnsure adherence to quality assurance, usability best practices, web and accessibility standards- Demonstrate product knowledge, while adapting to changing product offerings - Integral part of digital team that received 2019 Webby’s Award for Employment Websites Show less

• 

  Angi

  May 2021 - Oct 2022

  Content Project Manager
• 

  Sequel: A Branding & Digital Agency

  Nov 2022 - now

  Project Manager