Raphael Rodrigues Pais

Experience

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  Self-Employed

  Feb 2008 - Aug 2017

  Freelancer

  Photography, making and editing video clips, documentaries and short films, creation of visual identity, art direction, copywriting and, of course, marketing advisory.

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  Wellstream

  Jan 2010 - Mar 2010

  Marketing and Communications Intern

  With a three people Brazilian marketing department, I restructured the company's internal communication and followed the global re-branding until the company be acquired by General Electric.INTERNAL COMMUNICATIONS - NEGOTIATION - BRANDING - INTERNATIONAL MARKETING

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  Jobs - Comunicação e Eventos

  Jan 2011 - Oct 2011

  Creative Intern

  I created the most successful advertisement campaign for the regional retail of Honda Motors. Also merchandising for Coca-Cola. Press media and direct marketing for Volkswagen. And indoor signs for BRMalls and SuperVia.ART DIRECTION - ACCOUNT PLANNING - NEGOTIATION - MULTITASKING

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  EY

  Oct 2011 - Nov 2013

  Coordinated with developers and clients the creation of the monitoring application for Petrobras' indicators and processes.Led the reconstruction of Corporate Governance for Petrobras' Exploration area, including campaigns and training to adhere to the process management model via software.Resolved internal communication and stakeholder relationship obstacles for Vale and Petrobras.Participated in the implementation of the new payment system for Vale's suppliers in managing change, training and internationalization.Also minor projects at Rio 2016 Olympics and Tim. Show less

  • Performance Improvement Consultant

    Aug 2012 - Nov 2013

  • Trainee

    Oct 2011 - Aug 2012
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  BubbleApp Brasil

  Apr 2014 - Nov 2014

  Product Marketing Consultant

  Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.Suggested enhancements to product design that would improve user experience.Identified appropriate marketing channels and target customers for campaigns.

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  Ploog

  Jun 2014 - Jul 2016

  Product Owner & Marketing Lead

  Led a team of front-end developers to deliver the new friendly interface project.Contributed to the creative process and development of features and products at one of the 10 most innovative startups in the world.Developed the brand and all communication, from visual identity, to presentations, advertising campaigns, promotional material and public relations.Carried out manual tests of usability of the solution throughout the development process.

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  Kendoo Solutions

  Jun 2014 - Oct 2016

  Product Marketing Coordinator

  Supervised marketing for product launches side-by-side with AWS, including public relations tasks, direct mail pieces, trade shows, sales training, and e-mail blasts.Worked closely with all product development departments at AWS to create and maintain marketing materials for sales presentations and client meetings.Performed thorough market research and competitive analysis primarily about big-data and cloud computing to understand and effectively communicate product value proposition.Developed and executed go-to-market plans and facilitated internal organizational readiness. Show less

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  Remo Marketing

  Sept 2017 - Feb 2021

  Product Marketing | Founder

  Led a lean team, also coordinating several external suppliers and clients in 5+ different market segments.Payment API integration and management using Pagar.me, PagSeguro, PayPal and Mercado Pago on many platforms.Reached over 500% ROI in gross revenue for 11+ clients in 2018.Performed marketing and product development projects throughout all stages, from conceptual planning to implementation and monitoring.Developed trends and competitiveness analyzes of several sectors to improve the clients' CRM strategies.Managed benchmarks, product demonstrations and research to evaluate and improve performance. Show less

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  Circuito Startup

  Aug 2020 - Feb 2021

  Product Consultant & Mentor

  Applied highly effective selling skills while properly engaging and presenting solutions to customers, more than doubling the average ticket in 3 months.Compiled product, market, and customer data to forecast accurate sales and profit projections, provisioning almost 300% monthly revenue increment.Consulted with product development teams to enhance products based on customer data.Helped incorporate product changes to drive customer engagement and firm profits.Assisted development leads in definition of process flows, relative task priorities and business value measurement parameters. Show less

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  JUST DIGITAL

  May 2021 - Sept 2021

  Product Owner

  Owned and prioritized product backlog for Da Vinci, the AB InBev own CMS platform.Focused on building critical features upfront in order to identify constraints and technical challenges for AB InBev's global brands' website development as Budweiser, Corona and Castle Lager.Managed and motivated up to four development teams simultaneously to promote collaboration and keep members on-task and productive.Liaised with clients to develop deep understanding of business needs and current market landscape. Show less

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  Pagar.me

  Oct 2021 - Apr 2024

  In charge for overseeing more than 10 products related to the registration, affiliation, and configuration processes for Stone's digital platform, Pagar.me.I led the senior development team for over a year in the absence of an engineering lead, during which the client base grew by more than 150%.This team was also responsible for integrating and maintaining the orchestration of legacy applications from Mundipagg and Pagar.me within the new framework, as part of Stone.Additionally, I contributed to the rollout of the Pagar.me Digital Account and Pagar.me Card Machine, marking the brand's entry into physical world acquiring. Show less

  • Group Product Manager

    Mar 2023 - Apr 2024

  • Product Manager

    Oct 2021 - Mar 2023
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  Stone

  Apr 2024 - now

  Senior Product Manager

  Took on the mission to build StoneCo.'s unified billing platform from the ground up.Led the entire process from discovery, architecture design for teams, software, and infrastructure, through development, to delivery and integration of both new and existing internal and external clients, achieving scalability.In parallel, ensured the maintenance of legacy systems while coordinating the transition to new solutions.