Mrinal Dixit

Experience

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  TEDxBITSHyderabad

  Nov 2018 - Apr 2020

  Sponsorship Team Member

  Approached and successfully converted brands into sponsors and was involved in the management and effective execution of the event.

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  Xefyr

  Apr 2020 - Aug 2020

  Business Development

  • Conducted comprehensive market research and strategic planning to devise the right set of deliverables as per requirements of the customers and partners.• Approached and successfully converted companies into brand partners of Xefyr app.

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  NCAER

  May 2020 - Sept 2020

  Secondary Research

  • Learnt about the scientific methodology behind collection and analysis of survey data.• Worked on optimizing telephonic surveys for better data collection, response rate and accuracy.

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  Pixis

  Nov 2021 - May 2022

  Product

  • Analyzed yearly ad spends, user traffic and demographics across 15 social media networks and highlighted market trends and user behavior.• Did a competitive analysis scrutinizing key features, and target user persona of 16 ad spend optimization platforms, identifying market gaps, and customer acquisition techniques.• Explored Metrics, Dimensions, API hit limits, and workflows of Google Analytics.• Created a working structure for integration of Google Analytics as a key offering in the main product, and made PRDs and wireframes highlighting user journey points.• Reached out and negotiated with consultants and collaborated with product managers to initiate full-scale implementation. Show less

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  J.P. Morgan

  Jul 2022 - now

  • Equity Research Analyst

    Jul 2023 - now

  • Equity Research

    Jul 2022 - Jul 2023