Charis Booker

Experience

• 

  Old Dominion University

  Jan 2008 - May 2011

  Administrative Assistant, Office of Student Activities and Leadership

  • Prepared presentation material, maintained projects, and provided flexible support to 10 university directors and coordinators• Office management tasks: document organization, data entry, phone assistance, Xerox, fax, mailings• Utilized strong interpersonal and communication skills to assist vendors and students daily

• 

  The Walt Disney Company

  May 2011 - Sept 2015

  Performed in various dance and guest engagement roles in parades, shows, special events, and character experiences.Supported daily operations of the Entertainment department at the Walt Disney World Resort as needed, including operating 10+ passenger vans, pargos, and administrative support as requested by management. • Proofread and drafted copy on behalf of the Walt Disney Company, quickly promoted to special projects• Researched hotel, dining, and ticketing reservation platforms to resolve 50+ complex situations weekly • Maintained professional partnerships and communication with all levels of the company • Proficient use of Outlook (calendar and email) and KANA (CRM software) for communication• Creative thinker with proven knowledge of the Walt Disney Company to resolve problems • Trained new hires (guided property tours, compiled packets, and communication)• Maintained reservation software and face-to-face communication to check in 150-200 Guests daily• Exhibited strong organization and problem solving skills in a high-volume, fast-paced environment• Entertained small children and provided Walt Disney World information while performing various hairstyles and beauty applications• Executed merchandise stocking and calculating inventory as needed

  • Entertainment Performer

    May 2014 - Sept 2015

  • Guest Communications, Correspondence Associate (Temporary/Professional Internship)

    Dec 2013 - May 2014

  • Disney Trainer - Bibbidi Bobbidi Boutique (Disney College Program)

    May 2011 - Nov 2013
• 

  Clinique

  Jun 2012 - Feb 2013

  Sales and Business Manager

  • Led the highest increase in sales year to date (turned a 3% deficit into a 4% increase in 3 months)• Developed and executed action-oriented sales plans and business strategies for growth• Team conflict resolution skills - effectively coached and retained consultants (0% turnover)• Partnered with multiple departments to develop successful marketing events and promotions• Tracked budgeted plan versus actual results• Directed placement of marketing collateral and created displays weekly (visual merchandising)• Managed product marketing campaigns for new and existing products based on the corporate marketing calendar (loyalty events, sample kits, special offers, new product launches) Show less

• 

  Future Media Concepts

  Dec 2014 - Apr 2015

  Communications, Marketing, and Tech Support Intern

  • Created presentations in Keynote, spreadsheets, data entry, & clerical tasks• Demonstrated ability to route and receive phone inquiries with tact and etiquette• Coordinated internal communication & design to support an Adobe Training event for 70+ clients• Supported Management with marketing: B2B, B2C, & B2G client calls using Salesforce (CRM Platform)• IT/Computer support- connecting servers, re-imaging desktop, software/hardware set-up

• 

  360Works

  Sept 2015 - Jun 2021

  Marketing Manager

  SEO, Web Management, and Traditional Marketing for Atlanta-based IT Firm: - Performed in-depth keyword research to build target keyword groups for paid and organic search campaigns utilizing Google AdWords, Google Analytics, and search engine systems - Handled website and ecommerce audits with a focus on SEO and UX/UI best practices; reported recommendations for improvements, generated test cases and product price strategy- Managed, edited, and created videos for software marketing purposes on YouTube- Designed and wrote marketing collateral including product catalogs, infographics, email, social, case studies, press releases, and content with Adobe Creative Suite and Apple software- Utilized technical database knowledge in XML, FileMaker, WebObjects, and MySQL to fix complicated software license issues and ecommerce challenges- Used HTML, CSS, and JavaScript to improve web page content, search engine optimization (SEO), including URL and content fixes and adding graphics to website- Implemented programs for affiliate marketing to build backlinks and drive SEO results - Researched and identified channels for promoting products, conducted competitive analysis - Managed and measured KPI’s of marketing campaigns such as driving traffic to website, ecommerce conversions, and revenue - Managed industry trade show attendance, including giveaways, signage, and booth layout Show less

• 

  The Walt Disney Company

  Jun 2021 - now

  - Manages the publishing of content on the Disney Parks Blog and associated social channels - Optimizes and creates compelling search engine optimized editorial and social copy while applying best practices (translating traditional marketing into engaging and brand relevant online storytelling)- Works in content management systems/backend tools, such as WordPress, along with content management systems, word processor applications and image/video editing software- Proofreads both editorial and social media copy from multiple departments - Assists in governance of day-to-day editorial calendars, project management, and systems- Partners with Account Management on assets, timelines, and digital best practices Show less

  • Digital Integration Manager

    Feb 2022 - now

  • Digital Integration, planDisney

    Jun 2021 - Feb 2022