
Taylor Hipp

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About me
Assistant Product Manager
Education

Xavier University
2011 - 2015BSBA MarketingActivities and Societies: • Vice President of Communications - Marketing Club August 2012 - May 2015 • Member of Xavier Women in Business October 2013 - May 2015 • Member of International Business Society October 2013-May 2015
Experience

Kellogg Company
Aug 2014 - Jun 2018• Developed and implemented efficiencies and improvements to data files/reports such as the Out of Stock, Kroger Fiscal Ranking, Master Store List, Upcoming Promotion, Pop Tart Allocator and many others to give clarity to the Kroger team and any Kellogg employee utilizing the reports. • Implement the K values in my everyday tasks to strive for simplicity, grow and develop as a Kellogg employee, and hold myself accountable for my actions and results. • Helped execute Pringles Grab and Go tri pack sharebuilder, which was a successful first time event in Kroger. • Utilize my strong communication skills by having constant contact with the field including the Market Sales Managers, Zone Sales Leads, Senior Retail Directors, and District Managers while communicating back to the Kroger Sales team.• Led team responsible for driving Kroger Out of Stocks down by 7.0% YTD, focusing on Kellogg’s categories/BUs Show less • Chosen as interim district manager and successfully led a team of 16 experienced sales representatives, utilizing strategic, motivational and leadership abilities • Delivered Period 1 budget as interim DM of 1.5 million dollars at 100.6% vs. year ago• Cultivated strategic partnerships with numerous store managers in order to increase in-store display opportunities and drive incremental sales • Developed managerial abilities and interpersonal skills by meeting with sales representatives on an individual basis and providing coaching/strategic guidance which drove incremental displays• Analyzed district sales numbers and generated regular reports to help my team benchmark success Show less
Senior Customer Analyst, Sales Execution
May 2016 - Jun 2018Retail Sales Representative/ District Manager
Jun 2015 - May 2016Student Support, Sales Business Planning
Aug 2014 - May 2015

PepsiCo
Aug 2018 - Dec 2022• Manage a 1,630,000-case small format business and lead a team of 10 sales reps by working with them in the trade, conducting one-on-ones, and communicating all account execution expectations. • Grew the small format business in 2022 vs 2021 by +$1,270,899 in Net Revenue while facing continued staffing shortages and supply chain disruptions • Work cross functionally with multiple key account managers to discuss business planning and opportunity areas in stores to gain execution and grow share. Show less •Worked with numerous store directors and managers to upsell incremental displays, cooler corrals, racks, etc to gain market share and volume growth.•Placed two cooler corrals at our three largest Wal-Mart stores to increase cooler count as well as revenue growth in each account. After placing the cooler banks, the Cold Drink business in the stores indexed at +104 and +109 to prior year.•Delivered volume and revenue growth by placing two permanent Starbucks bakery tables at both Mansfield’s Meijer accounts. After placing these tables, the stores Starbucks brand indexed at +144 and +156 volume growth vs. YAG. Show less
Small Format Sales District Leader
Dec 2019 - Dec 2022Large Format Sales District Leader
Jan 2019 - Dec 2019Large Format PreSell Representative
Aug 2018 - Jan 2019

Shurtape Technologies, LLC
Dec 2022 - nowAssistant Product Manager- Home Solutions/ Duct and DIY Tapes• Support the Product Managers to develop, manage, and grow the Home Solutions and Duct/DIY businesses at multiple retailers such as Walmart, Amazon, and Lowe’s for Consumer & Craftsman and Industrial.• Participate in annual product line reviews to manage the full product portfolio and identify items outpacing the category as well as analyze items causing a decline.• Assist in product development from the idea stage, charter process, and execution in stores by working cross functionally with sourcing, sales, legal, forecasting, etc. to ensure a successful product launch. Show less
Licenses & Certifications
- View certificate

Communication for Performance and Accountability
LinkedInJun 2023
Languages
- frFrench
- amAmerican sign language
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