Aleksei Zenishin

Experience

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  Skate.Snow.Streetwear (then OneLove skateshop)

  Jan 2015 - Jan 2017

  Founder & CEO

  Founder of a brick-and-mortar local skateshop and concept store offering skate and snowboarding gear, along with a curated selection of distinctive streetwear brands.— Сreated major marketing sports event - "Go Skateboarding Day contest" with literally zero budget via collaboration with the municipal governments, which helped to boost sales right from the start;— #2 by turnover in the regional extreme apparel sector 2016-2017 (SPARK-Interfax)— Sold in 2017-18

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  Yandex

  Jun 2018 - Aug 2018

  Adaptation and development team internship
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  JTI (Japan Tobacco International)

  Jan 2019 - Feb 2019

  JTB internship program in JTI Petro factory

  Business course that dives into marketing, financial, logistic departments with production practice on 5S3R optimization at JTI Petro factory.

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  TSUM Moscow

  Jun 2020 - Sept 2021

  Marketing Manager
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  UNIQLO

  Aug 2020 - Feb 2021

  Uniqlo’s Global Management Program Winner

  Intensive 6 months International Uniqlo business session organized by Fast Retailing Co., LTD with 45 participants from all over the world (one from Russia).Our multinational team of 4 students from China, Russia, Malaysia and India was awarded for the best business proposal of contribution into the growth strategy during COVID-crisis

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  Mars

  Jan 2021 - Feb 2023

  Development of the two unique for FMCG-industry data products enhancing existing Sales Force Automation Platform from Business Case Approval and Funding to MVP:— Merch Smart Coverage tool that determines optimal merchandising coverage taking into account geography, real-time transportation accessibility, turnover predictions and other factors, increasing Impact on NSV by +10%— Autorouting Tool - ML merchandiser routing tool that aims to optimize FTE and travel time, taking into account external factors and the unique behavioral characteristics of each individual merchandiser's historical performance. Show less

  • Digital Product manager | Sales & Operations

    Jul 2022 - Feb 2023

  • Customer Marketing manager | Leadership program

    Jun 2021 - Aug 2022

  • Customer marketing manager trainee

    Jan 2021 - Jun 2021
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  Mommy Grecha Food Lab

  Aug 2022 - May 2024

  Сo-founder & CMO

  Brand of 100% natural and healthy breakfast cereals with a unique recipe. https://bit.ly/MOMMY_GRECHA 7% top sellers among cereals category on ozon.ru Bestseller in the healthy breakfast category on ozon.ru— A unique recipe has been developed and tested— Various distribution channel strategies were tested (Marketplace, Influencers, Classic retail), and the best one was identified based on performance.— Entry into the Russian leading marketplace — Ozon.ru— 7% top sellers among cereals category on Ozon.ru— Achieved “Bestseller” reward in the healthy breakfast category on Ozon.ru in 2022 Show less

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  Get Outfit

  Jan 2023 - now

  Co-Founder and Product Owner

  — Recognized by CB Insights map in the Consumer & Retail section, among the world's leading fashion startups in 2023— Secured partnerships with Farfetch ME, Ounass, & Level Shoes to deliver their products on our application, leveraging our unique interactive outfit recommendation interface— Achieved notable gains in AOV and conversion rates after deploying our model on our app and benchmarking against one of the Middle East's premier fashion marketplaces— Now, we're on the cusp of launching our interactive outfit recommendation engine for fashion Direct-to-Consumer (DTC) brands, designed to boost cross-sell rates and Customer Lifetime Value (CLV) by transforming customer engagement— GAIA AI accelerator backed startupGet Outfit is a GenAI-driven fashion app that streamlines discovery, creation, and monetization for fashion lovers featuring commission-based collaborations with over 20,000 high-end and authentic local brands, all in one place. Read more in our article on Wired: Show less