John Hood

Experience

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  US Army

  Jul 1986 - Jul 1988

  Private First Class

  Material Storage and Handling clerk and forklift operator.

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  Blink Magazine

  Jan 1997 - Jan 1998

  Owner/Managing Editor

  Launched and oversaw all aspects of Nashville's first (and only) combined music and sports magazine. Managed in-house and freelance writers, set editorial calendar, wrote feature stories, interviewed artists and athletes, wrote reviews, coordinated cover shoots, secured photography from artists and labels, created all sales and marketing material. Oversaw all distribution of 20,000 per month magazine.

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  CountryCool.com | Music Row Magazine

  Jan 1999 - Jan 2004

  Online Editor/National Chart Director

  Developed content and managed in-house and freelance writing teams for music industry web portal and twice weekly e-newsletter. Oversaw national radio chart including management and communication of 80+ radio stations. Main liaison between magazine and record label promotions departments.

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  Tennessee Respite Coalition

  Jan 2003 - Feb 2023

  Board Member, Marketing Chair

  In a pivotal leadership role, I steered the organization's marketing and public relations strategy, harnessing technology and innovative communication methods to amplify our mission. My tenure was marked by the successful alignment of our brand strategy with our mission's core values, significantly enhancing visibility and engagement. Key accomplishments include:• Strategic Brand Management - Led the development and execution of a comprehensive brand strategy, establishing a cohesive and positive brand image. This strategy effectively positioned the organization across diverse market segments and audiences, improving recognition and support.• Innovative Content Strategy: Directed the organization's content creation and marketing efforts, crafting compelling, accurate, and engaging content that resonated with our target audiences throughout their journey. My leadership ensured that content delivery was streamlined, accessible, and impactful.• Digital Marketing Excellence - Spearheaded digital marketing initiatives, including website development, social media campaigns, and SEO optimization, driving lead generation, engagement, and retention. Regularly monitored and analyzed key performance indicators to refine and enhance these efforts.• Leadership and Team Development - Built, mentored, and led a high-performing marketing and communications team, fostering an outcomes-driven culture that encouraged creativity and collaboration. My focus on professional development helped in realizing the team's full potential and achieving strategic objectives.• Cross-functional Collaboration - Collaborated effectively across departments to support overarching goals, including sales enablement and customer retention. This involved strategic planning, project management, and the seamless integration of marketing tools and processes. Show less

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  Gaylord Entertainment Company

  Jan 2007 - Jan 2009

  Web Content & Brand Manager

  Web content manager for Gaylord Entertainment's brand marketing department. Led in-house and freelance content teams and oversaw year-long content redevelopment for five enterprise-level websites with a specific focus on meeting-planning keywords. Oversaw SEO strategy and implementation for web copy. Key accomplishments: • Increased monthly site traffic from 800,000 to over 5 million per month in less than a year. • Drove organic traffic that increased B2C online revenue 140% from an average of $3.2 million/month to $7.8 million/month. • Increased B2B RFP leads 532% from an average of 92/month to 580/month. • Wrote and optimized pay-per-click ads increasing CTR by 34% and lower conversion cost by 26% • Wrote and edited B2B e-newsletters. Show less

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  Journal Communications Inc.

  Jul 2009 - Sept 2013

  Digital Marketing Manager

  Leader of Journal Communications SEM, SEO, Social Media, and web analytics. Brought on board to help transition a traditional print publisher into the digital space and increase web traffic for Journal Communications' more than 80 websites including Livability.com. Directed all SEO, paid search, web analytics and content strategy for more than a dozen enterprise-level websites including state farm bureaus, as well as chamber of commerce and economic development websites, Set and managed public relations and social media strategy to enhance SEO and drive traffic. Show less

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  Upturn Consulting

  Mar 2010 - Aug 2017

  Founder/Head of Marketing

  Founded and lead all marketing for this full-service service marketing agency specializing in digital marketing, lead generation, and communications for local and national healthcare, home healthcare, hospitality/travel, entertainment and fitness companies. We specialized in helping companies grow revenue and market-share through innovative integrated marketing campaigns. We utilized multi-channel marketing including SEO, SEM, content marketing, public relations and email marketing to help our clients increase revenue. Show less

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  Cj Advertising

  Sept 2013 - Sept 2014

  Digital Marketing Manager

  Led demand gen team including SEO, SEM, social media and content for over 40 of the largest personal injury law firm in the U.S.• Developed strategy and oversaw testing for PPC campaigns including +$100,000 campaigns for highly competitive keywords phrases in pharmaceutical law and personal injury law.• Increased conversion and quality of leads through A/B and multivariate testing• Led SEO-based content strategy that improved Google SERP rankings for highly competitive personal injury keywords and improved online leads by +20%• Oversaw creation of monthly dashboards for clients and internal stakeholders/senior leadership• Managed social media strategy for some of the largest personal injury law firms in the country including using paid social as lead generation tool Show less

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  Brookdale

  Sept 2014 - Oct 2017

  Senior Marketing Manager

  Brought on board to be the first digital marketing manager for the Talent Acquisition/Recruiting of this $2 billion+ multi-facility (1,000+) senior living, home health and hospice company with over 80,000 employees and 35,000+ yearly hires. Conceptualized and implemented extensive content marketing plan to drive brand awareness and applicant engagement including redesigning career website, launching blog and managing editorial calendar, launching social media channels and managing social editorial calendar. Managed partner and vendor relationships to drive traffic and applies. Led redesign of online and mobile application. Led development of employment brand, EVP, launched, managed and grew social channels for recruitment (Facebook, Twitter, LinkedIn), Increased marketing channels, traffic/candidate flow, and launched and managed PPC program.• Improved and simplified online application including creating a fully functional mobile apply, improving candidate experience resulting in 20% increase in completed applies and +42,000 increase in applies per month• Created personas for critical roles, developed local market strategy for these roles including automatic sponsored job postings for revenue driving roles• Built in-house API interface to support responsive content marketing providing YoY savings of $350,000• Analyzed paid marketing channels including job boards by market, increasing effectiveness, improving ROI, and eliminating overlap resulting in $1.2 million YoY savings• Increased monthly traffic to career website after redesigning and adding blog. Grew from 234,000 to 350,000 unique visits in one year, a 49% increase. Increased to 650,000 unique visits in the second year• Partnered with Indeed and Careerbuilder building custom ATS interface allowing recruiters and hiring managers ability to post sponsored job postings directly within ATS with centralized billing• Launched and grew career social media channels by 200% YOY for three consecutive years Show less

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  American Hometown Media

  Oct 2017 - Sept 2019

  Director, Digital Marketing & SEO

  Led all digital and product marketing for this early stage start-up that has rapidly become the largest recipe site for home cooks on the web (also the largest recipe website not currently owned by major media corporation). Oversaw marketing for digital products in the food tech and publisher vertical including 4 SaaS product launches in 2019, public relations campaigns, and email and influencer marketing. Key accomplishments:• Developed and launched strategic marketing plan to increase revenue, improve brand awareness, drive traffic and launch 4 new SaaS products resulting in Organic Search traffic growth of 90.7% year-over-year from 7,056,618 to 13,457,330 visits • Created 18-month public relations and content marketing campaign to increase inbound links, organic and referral traffic• Developing content for SaaS product marketing rollout to increase adoption and usage• Implemented technical audit fixing index and crawl issue resulting in 15.7% increase in pages indexed, growing from 233,000 to 270,000 pages Show less

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  日産自動車株式会社

  Sept 2019 - Sept 2020

  ECommerce & Digital Marketing Manager - Aftersales

  Oversaw digital marketing and managed Nissan's e-commerce platform for aftersales auto parts. Responsible for SEO, SEM, content marketing, social media and any initiative needed to drive growth in revenue and traffic.• Oversaw marketing and vendor management for Nissan and INFINITI Aftersales eCommerce Platform• Transitioned to new Ecommerce platform growing monthly revenue by 863% in first 5 months• Grew monthly site traffic 273% in first 5 months• Increased average cart/basket size from $92 at program launch to $160 in four months• Created and implemented content marketing plan to include twice weekly blog posts and monthly long form content (2,500+ words) to increase organic traffic• Oversaw creation of Spanish language versions of Nissan and INFINITI parts websites• Oversaw PPC strategy and vendor management improving ROI by 175% in first 5 months of program Show less

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  Diligent Delivery Systems

  Oct 2020 - Jun 2021

  Head Of Marketing

  Brought on board to build and lead the first in-house marketing team for this $60 million regional custom logistics and final mile carrier. Tasked with identifying and implementing marketing stack, building and training marketing team, setting marketing budget and growing revenue to $100 million in next 24 months.• Oversaw strategy and execution across all digital marketing, including content marketing and integrated campaigns across email, organic, PPC, and social to grow revenue• Managed PPC/SEM for 26 branch locations as well as corporate/industry/brand keywords• Support new customer acquisition, online sales, consumer awareness and retention across allchannels.• Optimize website, content campaigns and all digital assets for SEO and SEM.• Develop messaging, positioning and core content that communicates the value of LSO FinalMile solutions.• Developed local search campaign built on delivering geo-specific content to ensure our branch locations rank for relevant keywords in their market. • Own the creation and execution of digital marketing creation to ensure brand standards andconsistency across all channels.• Create, track and report KPIs that measure the success of marketing campaigns.• Identifies and socializes emerging trends and digital marketing technologies.• Interpret and translate data into insights that drive strategic decisions.• Effectively communicate digital marketing plans to executive team, marketing team membersand employees.• Collaborate with external vendors, designers and internal team members and stakeholders topromote the organization’s services.• Mentor, manage and develop Inside Sales Team. Show less

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  Landmark Recovery

  Jun 2021 - Mar 2024

  Senior Vice President Marketing

  Leading as SVP of Marketing, I drive significant growth in brand recognition and revenue at Landmark Recovery, a high-growth healthcare entity revolutionizing addiction treatment. I founded and expanded the marketing team from zero to 17 within 24 months, forming a comprehensive in-house agency covering omni-channel campaigns, including SEO, TV, radio, OTT, PPC/Display, Paid Social, Content, PR, Social Media, and Events.Achievements include:• Elevating company revenue from $50 million to over $200 million in two years.• Developed and executed a comprehensive SEO strategy focusing on keyword optimization and content enhancement, leading to top 5 SERP rankings in highly competitive markets within one year.• Increasing the marketing budget from $2.4 million to over $14 million, optimizing ROAS and reducing CPA.• Leading a high-performance team, achieving over 50% market awareness within 12 months.• Consistently maintaining facility occupancy above 95%, peaking at 100%.• Boosting website traffic by 76% with strategic content and SEO, enhancing online visibility.• Implementing chat functionality, adding significant monthly revenue.I also established the first in-house communications team, managing internal and external communications, which:• Created and delivered a monthly employee e-newsletter and produced monthly Town Hall meetings with live simulcasting improving monthly employee engagement scores for 9 consecutive months• Created a strategic communications plan, ensuring regular local media coverage across markets.• Developed a crisis communication playbook, managing PR for critical events (including sentinel events), and bolstering brand integrity.• Secured prominent stories in industry and consumer media, reinforcing our thought leadership.My dual focus on innovative marketing strategies and robust communications initiatives has not only spurred rapid revenue growth but also strengthened our market position and internal cohesion. Show less