Deborah Reed

Experience

• 

  True Value Company

  Dec 1996 - now

  ✓ Promoted to lead the International Business Segment, managing a sales team responsible for millions of dollars in global sales and promoting wholesale products to independent hardware retailers around the world.✓ Identify innovative strategies to grow top line revenue and profitability to ensure sustainable business results in a high-growth organization. ✓ Hire, train, motivate and coach staff in support of True Value International members with retail locations in over 60 countries.✓ Utilize a top-line sales and operations management approach to rapidly achieve and exceed profitability goals.✓ Create innovative consulting strategies for customer accounts focusing on best practices for marketing/advertising, merchandising, inventory management, ordering and floor sales resulting in an increase in contribution margin. ✓ Mentor multiple top producing sales reps. ✓ Consistently achieve and exceed all sales and revenue goals. Show less ✓ Managed the highest dollar volume territory in the international department. ✓ Grew partnerships and loyalty with existing members of the co-op in the Caribbean region to drive sales and profits at the retail level.✓ Prospected and signed new members in the region.✓ Consulted with 35 members in 19 countries on best practices for floor selling, inventory management, merchandising and ordering.✓ Targeted and secured profitable new business in line with regional marketing strategy by effectively targeting prospective accounts, creating in-depth prospect profiles, building relationships and presenting compelling value propositions for True Value. ✓ Kept clients informed of existing product developments and new products in the market and served as a continual resource to accounts and their staff. ✓ Cultivated a full pipeline including thorough, accurate forecasting of new business volume.✓ Provided feedback on customers, competitive activity, pricing, and industry changes to continuously improve product and company performance in the marketplace.✓ President’s Award - Driven to Succeed, 2015.✓ Pride In Partnership Award for Outstanding Achievement in Specialty Business Excellence - 2013.✓ Pride In Partnership Award for Outstanding Achievement for highest increase in sales in 2006, 2004 and 2002. The 2002 award occurred when True Value was challenged with overcoming poor sales as a result of announcing financial losses for the first time in the history of the co-op. ✓ Recognized by the President/CEO for going Above & Beyond in my job by convincing our member in Jamaica to select True Value as their go-forward co-op after they had merged with a chain of stores that belonged to Do-It-Best, a competing co-op. Show less Initially hired to assist and support independent hardware retailers and members of the True Value Co-Op by phone. Promoted to manage a team of specialists who were charged with identifying and resolving member issues and problems within assigned regions. Areas of accountability encompassed quality assurance, performance objectives, productivity, benchmarking against objectives, strategic planning, call management, performance improvement, and escalations.✓ Set and defined expectations and conducted accountability sessions to ensure performance and efficiency goals were met.✓ Managed, coached, and developed representatives to success via call monitoring, audits, calibration calls, cross training, new product training, bonus scorecards, and positioning coaching.✓ Ensured all customer service needs were handled effectively and efficiently.✓ Successfully established a new customer service department in Chicago after the True Value/Servistar merger to service all TruServ international members. ✓ Implemented standardized policies and procedures for international members. ✓ Met or exceeded all departmental metrics for customer satisfaction, productivity, and best-in-class service. Show less

  • Director, International Sales & Service

    Dec 2023 - now

  • Sr. Manager, International Sales

    Jan 2022 - Dec 2023

  • International Sales Manager

    Sept 2016 - Jan 2022

  • International Territory Manager

    Sept 1999 - Sept 2016

  • Customer Service Manager

    Dec 1996 - Sept 1999