
Dusana Flores

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About me
Founder & Entrepreneur CEO | Business Leader | Ex-Corporate Director
Education

ATAIRU Odyssey Women Leadership Program
2015 - 2017Activities and Societies: authentic leadership, mindfulness

Ecole supérieure de Commerce de Grenoble (GGSB)
1999 - 2000Master of Business Administration (MBA) International Business
Academy of Performing Arts in Bratislava, Slovakia
1994 - 1998Master of Arts (M.A.) Film and TV Production
City University of Seattle
1995 - 1998BSBA (Bachelor of Science and Business Administration) Business AdministrationAttended school's site in Bratislava, Slovakia.
Experience

HP
Jan 2000 - Aug 2002 Updated, controlled and published prices for 3,000 products (desktops, servers, mobile PCs,PDAs) in 20 countries in Europe, Middle East and Africa, on request of business units (missioncritical process). Account managed three outside agencies supplying competitive pricing data analytics.Participated in the pricing systems re-engineering with IT and WW pricing tool deploymentproject Created a 3 year strategic business plan distributed to 800 employees of Business DesktopDivision based on collection, integration, and assimilation of large amounts of information onCustomers, Channels and Competitors in PC market Synthesized and developed a comprehensive competitive analysis through investigation of newindustry trends (ASP/ISP models, Internet appliances, Wireless) and understanding of thelikelihood of a significant change in PC business climate
Pricing Specialist
Aug 2000 - Aug 2002Market Research Analyst
Jan 2000 - Jul 2000

GIVAUDAN
Apr 2003 - Jan 2006Pricing Manager EAME Increased EMEA profitability by 10% through collaboration with 25 sales executives and definitionof appropriate pricing/product mix strategies for each client and market Negotiated and concluded sales deals, rebates and core list contracts with clients with principle ofnet increase in profit. Maximized revenue and contribution on all commercialized fragrances Engaged in permanent contact with affiliates & clients

HP
Feb 2006 - Apr 2025Ensures a 3000+HC organization with >100M$+ budget is on trajectory; budgets are assigned to transformation projects and budget reduction initiatives are managed and controlled centrally.Owns the operational performance infrastructure, associated processes of management, operational reviews and KPIs (goal) setting for 3000+HC organization.Facilities and owns design and execution of broad people development and employee engagement curriculums to build the workforce of the future for the organization with YoY employee engagement index increase targets.Oversees POA management of a portfolio of ~150 transformation projects mostly of digital nature, cross function with Sales, Supply Chain, IT and Transformation OfficeBuilds and executes the change management framework for the organizational charter.From 2022 additionally owns RPA/Automation framework, execution and education (Bot-a-thons) with 20M$ efficiency value creation target per annum.Over the years in Strategy role led an organization of ranging between 45-100 Show less Sales Operations Director for CEMA (Central & Eastern Europe, Middle East and Africa) Key Achievements: Lead 65 account and partner operations professionals in fifteen countries in the Operationsorganization as well as 110 in the Shared Services Centre in Romania Harmonize related functions such as logistics, supply chain, IT, legal, finance procurement andorder management and outsourced providers (Accenture, Microsoft) Enable seamless day to day operations for multibillion US$ business in Computing and Printinggroups for commercial customers and channel partners and deploy operational infrastructurescalable for growth Act as acknowledged and trusted member of the sub-regional board and a go-to person for theSub-Region HP Inc. General Manager/Managing Director and his leadership team Realized improvements on key business performance indicators (e.g. 7% improvement on sales’customer facing time or reduction in pricing TAT by 4 hours) by introducing new initiatives likeBureaucracy Busters Successfully introduced new processes/policies and tools to customers, partners and salesteams, managed adoption and ensured value realization (f.eg. deployment of MS Dynamics ornew e-commerce platform to appx 550 sales reps) Steered new country capabilities to support business focus growth areas (f.eg. A3) throughinnovation: design and introduction of entirely new operational processes Continuously delivered best-in-class loyalty index results for both Customer and Partneraudience (Net Promoter Score) by min 20 points higher versus other Sub-Regions in Europe Increased employee engagement index by 11 points and reduced voluntary attrition to < 5% Successfully completed an organizational culture change of growth mindset and continuousinnovation Repositioned department as “value provider and competitive differentiator” as opposed to a costelement Show less Senior Operations Manager - Central Eastern Europe including Russia and Israel geographies.Key Achievements: Successfully completed Day 1 operational readiness for the new HP (post Separation) includingmassive internal technology splits Effectively led organization through Separation and ensured readiness of a standalone team Introduced new and unique sales support activities for HP’s Customers, Channel partners andSales across CEE&I in the new HP Drove end to end value chain to exceed the agreed service levels for commercial customerswhile managing the cost to serve targets within HP Show less Sales Operations Manager in charge of Czech Republic, Slovakia and Hungary.Key Responsabilities: Managed 20 direct reports including goal setting, performance mgmt. and people developmentand 50 in the Shared Services Centre in Romania indirectly Successfully led a team to provide a day to day operational support on product offers andquotations, product configurations, proposal mgmt., bid and tender mgmt., margin analysis,order booking and fulfillment, CRM to sales force in Computing, Printing and Enterprise Groups. Revamped some of the sales process including a successful deployment of SalesForce.com Provided efficient and effective end-to-end operations to enable sales force to focus their timeon customer and partner engagements Show less
Head of Process Excellence, Lead to Cash
Jan 2024 - Apr 2025Strategy Planning and Automation Sr.Director
Oct 2018 - Feb 2024Printing Category Sales Manager - East South Europe
Feb 2018 - Sept 2018CEMA Sales Operations Director
Nov 2016 - Jan 2018Senior Operations Manager - Central Eastern Europe (CEE&I)
Aug 2015 - Oct 2016Sales Operations Manager - Czech Republic, Slovakia, Hungary
Aug 2012 - Jul 2015Account Operations Manager - Central Eastern Europe
Feb 2009 - Jul 2012E-Commerce Catalogue Manager - Central Eastern Europe
Feb 2006 - Jan 2009
Licenses & Certifications
- View certificate

Certified SAFe® 5 Product Owner/Product Manager
Scaled Agile, Inc.May 2021 - View certificate

Kanban Practitioner
Kanban UniversityJan 2024 - View certificate

Explorer
HPOct 2020
Volunteer Experience
CEE&I Sales Operations Manager
Issued by HP on Jan 2013
Associated with Dusana Flores
Languages
- frFrench
- enEnglish
- slSlovak
- czCzech
- ruRussian
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