Tamara Labelle

Experience

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  Marks and Spencer

  Dec 2000 - Aug 2011

  Customer Assistant

  Whilst at M&S I worked in a variety of departments, such as Customer Services, Foods, and the Foreign Exchange. I demonstrated adaptability, professionalism with customers and colleagues, an excellent ability to work as part of a team, and a desire to learn and be challenged. Duties such as recruitment further improved my confidence, and decision making skills. As a recruiter I lead role play interviews, assessing the results and assisting in employment decisions.

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  Thewealthworks

  Aug 2011 - Jul 2013

  Marketing Administrator

  As the Marketing Administrator responsibilities include developing and implementing the annual marketing strategy. This involves researching for, justifying, creating and implementing all marketing activity to support the company during key periods. I work with Google Analytics, WordPress, Mail Chimp, Photoshop, Microsoft Word, Excel, Publisher and PowerPoint and have a good knowledge of Dreamweaver.

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  Exotic Direct pet insurance

  Jul 2013 - Apr 2016

  Head of Marketing and Sales Distribution at Exotic Direct pet insurance

  Within my role I design and implement the annual marketing strategy, justifying activity using quantitative data and cost per acquisition analysis. My role includes, but is not limited to; writing and editing content for both the Company blog and for affiliates; the design and management of email campaigns and A/B testing; implementation of Social Media campaigns in order to meet strategy objectives; the design, implementation and management of Google Adword and Bing Adword campaigns; and the management of the marketing budget. I also report on monthly sales activity for trend analysis and to measure marketing success. Additionally, I work with a Graphic Designer in order to design online and offline artwork and literature for promotional use. As part of my role I also work with our retail and veterinary affiliates in a business to business capacity. This includes the provision of marketing collateral as necessary, the designing and management of significant mailing campaigns and the updating of the Company databases as necessary. My role as is extensive, covering a significant range of marketing activity. I have a passion for marketing, and in order to support my continued professional development I keep up with industry trends and have a personal marketing project. Show less

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  ExoticDirect pet insurance (Bought By Many Ltd)

  Apr 2016 - Sept 2021

  Product Marketing Manager
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  ManyPets

  Sept 2021 - now

  UK Lead Product Marketing

  Key achievements in this role include leading on the product launch of ManyPets Health, building the ManyPets customer personas, adapting and updating our marketing messaging and supporting on the rebrand of the VetBox, a company acquired by ManyPets.