Michelle Smock

Experience

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  Zehnder's Splash Village Hotel and Waterpark

  Apr 2015 - Aug 2019

  Lifeguard

  Developed strong communication skills. Worked on a team to enforce rules and maintain patron safety.Interacted with guests and acted as a problem solver in both high and low risk situations.

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  Serengetee LLC

  May 2018 - Jul 2019

  Social Media Rep

  Created content to position on social media to promote brand awareness.Utilized Facebook groups to brainstorm with other reps.Used Adobe Photoshop and Lightroom to enhance media.Found creative ways to showcase products and encourage engagement on social media.

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  YMCA of Greater Grand Rapids

  Aug 2018 - Jan 2019

  Head Lifeguard

  Supervised 2-6 lifeguards to facilitate smooth transitions and procedures.Conducted skills audits on a regular basis.Maintained a safe and clean environment by regularly testing chemicals and equipment.

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  Eidex®

  May 2019 - Apr 2020

  Marketing and Client Service Intern

  Conducted competitive research and practiced social listening to help identify trends and plan content.Created a social media marketing strategy and editorial calendar.Used Adobe Illustrator and Indesign to create infographics for social media.Updated and created custom report decks for clients as needed.Updated print marketing materials.

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  Gentle-Lift

  May 2020 - Sept 2020

  Marketing Strategist

  Developing the marketing strategy to introduce a brand new product to the market.Creating customer personas to properly assign specific content for each social media channel.Back-end SEO development.Video EditingManage social media accounts

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  ATS Printing

  Apr 2021 - Jun 2022

  Marketing Specialist

  Run the day to day and longterm marketing operations for several e-commerce websites.•Design weekly email campaigns for each site in Stripo (following strict brand guidelines for each)•Make promos for emails and social media using photoshop, indesign, and illustrator•Schedule and track email campaigns in KlaviyoUpdate e-commerce sites as needed.•Add new products•Write copy•Plan sales and set them up in the backend of the sitePhotography•Plan and execute lifestyle photoshoots for use in promotions•Take product photos, edit them, and put them on the sites Show less

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  Allparts Equipment & Accessories Inc.

  Aug 2022 - now

  Content Marketing Specialist

  In this role, I manage the content strategy for an equipment retailer selling thousands of parts from one ecommerce platform. This involves doing keyword and competitor research, writing SEO focused content, taking user-focused product photos, and continuously working on improving our customer experience.Key Responsibilities: Write SEO focused product descriptions. Optimize content for SERP. Take product photos that highlight product features and benefits. Research and write blog posts to engage and inform potential customers.Edit and streamline technical product manuals. Use Semrush to identify areas to optimize our website and improve search results. Show less