
Valdson Souza
Accounting analyst

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About me
Product Manager | CCaaS | Generative AI
Education

CNA
2007 - 2007Técnico Graphic Design
Uniamérica
2023 - 2024Master of Business Administration - MBA Design thinking and People management
ESAMC
2018 - 2022Bachelor's degree Publicidade e Propaganda
Uniamérica
2023 - 2023Postgraduate Degree Product Management
Universidade Federal de Uberlândia - UFU
2013 - 2015Bacharelado Gestão da informação
Senac Brasil
2012 - 2014Técnologo Accounting and Business/Management
Experience

Lojas Americanas
Oct 2014 - Mar 2015Accounting analyst- Collaborated in planning and optimizing merchandise distribution, ensuring efficient and accurate logistical operations. - Managed product invoicing and provided essential information to drivers, ensuring timely and secure deliveries. - Maintained detailed records and accurate documentation, supporting compliance with logistics standards. - Ensured all operations adhered strictly to tax and legal regulations. - Contributed to the improvement of logistics processes, reducing operational errors and increasing efficiency. Show less

UNIPAC
Mar 2015 - May 2019IT support analyst- Ensured the stability and efficiency of IT infrastructure by providing network support and computer maintenance. - Collaborated with the IT team to deliver prompt and efficient technical support to students, teachers, and staff, improving user satisfaction. - Identified and resolved technical issues, enhancing the quality and continuity of the institution's support systems. - Contributed to the optimization of IT processes, implementing improvements that increased operational efficiency. Show less

Hawk Marketing
Jun 2019 - Nov 2019UX Designer- Designed and developed landing pages for web and mobile using Unbounce and RD Station, delivering a minimum of 20 pages per month. - Created and executed email marketing strategies to engage leads, increasing the open rate by 10% over a year. - Monitored leads through inbound and outbound marketing funnels, optimizing conversion rates over time. - Configured parameters on digital channels using Google Analytics and Google Tag Manager, enhancing data traceability and website performance insights. Tools: Adobe XD, RD Station, Mailchimp, Mailshake, Google Analytics, Unbounce (landing page), Pluga, Zapier, Illustrator, and Photoshop. Show less

Landix Sistemas
Nov 2019 - Sept 2020Product Designer- Designed mobile (Android/iOS) and web interfaces using Adobe XD, delivering at least 15 screens per month. - Facilitated the handoff of interfaces to front-end and back-end developers, ensuring alignment with the original design. - Aligned user flows with business strategies in close collaboration with the Product Manager. Tools: Adobe XD, Bitrix24, RD Station, Hotjar.

Algar Tech
Sept 2020 - Aug 2021Service Designer- Facilitated design thinking workshops, fostering collaboration among multidisciplinary teams. - Created and analyzed customer journeys for Bradesco Cards to identify issues and propose solutions. - Gained a deep understanding of client business needs and suggested innovative approaches for digital transformation. - Established and validated success metrics based on customer feedback. - Proposed new business models, operational models, and service platforms. - Developed content and dialogue flows for the WhatsApp chatbot. Tools: User experience research, design thinking, and prototyping. Show less

CVortex
May 2021 - Apr 2022Senior Product Designer- Thoroughly created and documented usability through screens, pages, and components, including specifications for properties, behaviors, variants/states, and micro-interactions. - Maintained and updated components in the product's design system, ensuring visual and functional consistency. - Collaborated with the product manager in joint discoveries to understand user and business needs. - Facilitated the transition to front-end, back-end, and quality assurance developers, ensuring a clear understanding of design specifications. - Worked closely with front-end developers in building web components (HTML, CSS, and ReactJS). - Collaborated with the design team in rituals and training sessions. Tools: Figma, FigJam, Storybook, GitHub, Zeroheight, Jira, Confluence, Notion. Show less

Fusion Specialty
May 2022 - Feb 2024Senior Product Designer- Established processes by translating business needs into clear technical requirements, ensuring alignment between design and development. - Implemented documentation workflows and standards that increased team efficiency by over 30%. - Facilitated communication between design and engineering teams, reducing rework and enhancing delivery agility. - Developed KPI monitoring dashboards to track progress and optimize processes. - Led backlog prioritization sessions with a focus on business value and code scalability. Tools: Figma, Figma Tokens, GitLab, Vue.js, Storybook, Chromatic, Confluence, Jira. Show less

Dock
May 2022 - Sept 2022Senior Product Designer- Led the integration between design, product, and engineering teams, fostering collaboration that improved product quality and consistency. - Implemented design standards and workflows that reduced delivery time by 25%, ensuring greater operational efficiency. - Conducted workshops and design thinking sessions, enhancing the team's design maturity and improving user experience. - Created and documented design guidelines, enabling scalability and visual standardization for future projects. - Collaborated with stakeholders to align design goals with business objectives, delivering solutions that increased user engagement. Tools: Figma, FigJam, Figma Tokens, GitHub, React.js, Storybook, Confluence, Jira. Show less

Neppo
Feb 2024 - now- Structuring upstream and downstream backlogs, delivery and deployment planning, infrastructure organization, strategic roadmap development, and stakeholder alignment to ensure effective deliveries. - Managing the development team. - Technical refinement through API analysis and creation, service and microservice mapping, and database architecture. - Leading risk and market opportunity analysis to maximize product value. - High-fidelity prototyping, enhancing developer operational efficiency. - Implementing agile practices, onboarding new partners, managing, and tracking key performance indicators to optimize outcomes. - Focused on delivering business value and ensuring customer satisfaction. Tools: Jira, Grafana, WSO2, Mermaid, Miro, Figma, FigJam, Confluence, Hotjar. Show less
Product Manager
Jul 2024 - nowProduct Owner
Feb 2024 - now
Licenses & Certifications
- View certificate

Customer Success
SebraeApr 2019 
Qualificação Individual do Google Analytics
GoogleJul 2018
Google Analytics
GoogleFeb 2020
Inbound Marketing Analyst
Resultados DigitaisNov 2019
Inbound Marketing para Gestores
Resultados DigitaisFeb 2020
UI Design com Figma
UdemyFeb 2020
Fundamentos da Experiência do Cliente
TracksaleMar 2019
Google AdWords - Fundamentos
GoogleJul 2018
UI Design com Adobe XD
UX UnicórnioFeb 2020
RD Station Marketing - Basic
Resultados DigitaisApr 2019
Honors & Awards
- Awarded to Valdson SouzaDesigner de Serviços Bradesco Jan 2021 Reconhecimento semestral de produtividade no Bradesco.
Volunteer Experience
Coordenador de eventos
Issued by IxDA on Jun 2019
Associated with Valdson SouzaCoordenador de eventos
Issued by Algar Tech on Apr 2019
Associated with Valdson SouzaMonitor de inovação e criatividade
Issued by ESAMC on Feb 2019
Associated with Valdson SouzaMonitor de marketing digital
Issued by ESAMC on Feb 2019
Associated with Valdson SouzaCoordenador de eventos
Issued by ESAMC on May 2019
Associated with Valdson Souza
Languages
- poPortuguês
- inInglês
- spSpanish
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