Ivy Nguyen, MBA

Experience

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  Nestlé

  Feb 2016 - Apr 2016

  Marketing Intern

  • Oversaw MILO Facebook fan page and worked closely with Ogilvy & Mather to devise with creative and exciting content, and successfully implemented new fan interaction method; weekly quizzes and monthly giveaways. • Utilized SEO and Social Media tactics to attract viewers, increased brand awareness and promote campaign for MILO (chocolate and malt milk powder for children from 6-12 years old), as well as, assisted in brainstorming communication message, packaging and marketing method for the launching of MILO SLIM (product line extension) • Partnered with Nielsen marketing team to analyze social listening reports and identified insight to correct and adjust current brand communication messages. Show less

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  Canadian Tire Corporation

  Jan 2017 - Apr 2017

  Digital Marketing Coordinator (MBA Co-op)

  • Created and maintained Digital Content Calendar to outline 2017 strategy of Website Homepage; aligned business priority and marketing promotion to run appropriate online activation that supported sales target, and ensured content is accurate and display in a real-time manner• Utilized Google Analytic and Adobe Marketing Could to run analytic and performance reports for Website, presented result to managers and VPs, provided in-sight and recommendation. Some of the suggestions has been implemented are: change page structure, fix outline content/design of Homepage to optimize interface real-estate and video integration which resulted in increase of Click Through Rate (%) and Sale Conversion Rate (%)• Created and presented marketing proposal for 2017 Father’s Day digital event include analytic of previous year performance, customer research and competitive analysis, which will be utilized for this year event • Collaborated with User Experience (UX) Research Team to conduct studies of user behavior, provided reports and recommendations for Canadian Tire digital platform, mobile interface and Loyalty Program. Show less

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  Scotiabank

  Sept 2017 - Dec 2017

  Global Channels & CX, Research Analyst (MBA Co-op)

  • Conducted industry research and built proposal and e-training mock-up for commercial and small business online banking products• Working knowledge of Storyline and Adobe Captivate e-learning building software• Final proofread training material and product document before publishing to the public

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  ClickInsight Corporation

  Feb 2019 - Nov 2021

  • Established and strengthened key client relationships with a focus on driving revenue. Created customized Success Plan for all 10-15 accounts, conducted onboarding meetings, discovery sessions, and solicited client’s feedback to ensure service adoption and to explore opportunities to upsell• Handled multiple client projects (30+) at various stages of the project lifecycle and built trusted relationships with all stakeholders by providing a best-in-class customer experience• Managed resources, cross-functional team communication, and progress updates to ensure proper resource allocation and completion of project tasks prior to deadlines. Worked with account managers to deescalated issues, prevented churns, and collected learnings from past issues• Side project: project planning for webinars and publishing of promotional content Show less • Attended to client business, objectives, and pain points to design a digital analytics strategy for the client’s online assets, then translated their needs into in-house projects• Managed client projects from beginning to end; including championing company services, defining project scope, presenting proposals, negotiating contract terms, managing project timeline, conducting analysis, and auditing deliverables• Conducted quarterly and annual business review meetings of a book of business of 15-20 companies. Nurtured relationships with key contacts and owned renewal discussions of the enterprise license of Google Analytics agreements (SaaS model)• Host and owned all client meetings including onboarding, discovery, status check-ins, project close-out, and feedback sessions Show less

  • Client Success Manager

    Oct 2020 - Nov 2021

  • Digital Analytics Consultant

    Feb 2019 - Oct 2020
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  Drop

  Nov 2021 - Jul 2022

  Client Success Manager

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  InfoTrust

  Nov 2022 - now

  Technical Project Manager